Tear the Lid off Your Logo

INTRODUCTIONS

Jennifer Bolton, Director of Corporate Marketing, F5 Networks

Shari Campbell, Partner, JayRay Communications

Chris Donaldson, Executive Producer, Hand Crank Films

Video Stats

100 Million

90%65%

96% 2 Minutes

75%

WHY?

F5 Case Study

Parody for Tech B2B

Goal

Approach

Cost

F5 Case Study - Metrics

Simplify Your Message

What’s your earworm?

Who is Your Hero?

Toilet not Recommended

Your Supporting Cast?

Toilet Approved

Brand Personality

Make it Uniquely Yours

Distribution

YouTube

Web

Email

International: Sina, etc

Response

JayRay Case Study

Reaching the Community

Goal

Approach

Cost

Overlake Case Study - Metrics

Create a Connection

Emotion Drives Donations

Who is Your Hero?

Brand Personality

The Take-Away

The Proof!

Distribution

Very Targeted

YouTube

Web

Press Releases

BUILDING YOUR STORY

Audience

Message

Approach

What You Can Do Today

Define What Your Audience Wants to Hear; objective

Define your Distribution Model across Verticals

Think about your content strategy; how does video fit in?

What You Can Do Today

Find the Story

Define your Budget

Define Your Approach

Go!

Resources

Devour

Tell to Win/Start with Why

ReelSEO.com

Gary Vaynerchuk

White Paper

Questions

The New Universe

EXIT, STAGE LEFT

Thanks for Your Time

J.Bolton@F5.com

Scampbell@JayRay.com

Chrisd@handcrankfilms.com