MARKETING PROGRAMS

PROMOTION STRATEGYAdvertisingObjectivesTell the public about the business and productTo educate and inform the publicAttract customers to find out more about the products or serviceOffer specific products or servicesCapture and retain customers

• THE SOCIAL NETWORKING SITES

• Social networking is the most popular online activity worldwide, with 22% of the time online spent on channels like Facebook, Twitter and Pinterest• Promotes company’s product by:i)Create a Facebook pageii)Create blog10 visitors to our blog each month throughout the first year will have a chance to obtain a 30% discount voucher.

Blog

FB Page

• MONTHLY NEWSLETTER

• TALK SHOWS APPEARANCES AND CAMPAIGNImportance of taking good care of their belongings and the

dangerousness of bag snatchers

• Selling• Own store.• Promotion on sales on our product. • Booth inside malls.• Partnership opportunities.

• Sales Promotion

• In-store demonstrations • Competitions, coupons, sweepstakes and games• On-pack offers • Conference presentations• Telemarketing and direct mail campaigns• Newsletter

• Public Relation• Building good relations with the stakeholders (public) of business by

obtaining favourable publicity.• participate in local festivals and fairs

• DISTRIBUTION STRATEGY• Distribution channels

Suppliers supply all materials

Designer design bags .Engineers

test the electronic devices involved

Wholesalers and retailers purchase

product

Wholesalers and retailers handle

transactions with final consumers.

Handbags and wristbands are

distributed to our shop

• The Internet in the Distribution Channel• Online banking for secure payment such as Cimb Clicks, Maybank2u,

HSBC Bank, PAYPAL and Western Union.

• Market coverage (inclusive, selective, or exclusive distribution)• Inclusive channel

FINANCIAL PROJECTION