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Technology’s Approaching Impact On The Fitness Industry

Bryan K. O’Rourke

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technology & fitness

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The Impact of Technology On The Fitness Industry

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O

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technology 3

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demographic - consumer shifts

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globalization

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technology

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revolution

114revolutionEuropean Crisis

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fitness industry

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1 trends

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2 innovation

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3 future

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1st trends

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technology

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ray kurzweil

20ray kurzweil

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Kurzweillaw of accelerating

returns

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number of transistors on a chip will double

every two years. “Moore’s Law”

Gordon Moore

1,2,3,4,5,6,7,8,9,10.......

2,4, 8,16, 32, 64 ...........

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technology is progressing much faster than you realize

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fastest adoption everipad $9 billion4th biggest consumer electronic catagory

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6tech trends to watch

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CLOUD COMPUTING

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MOBILITY

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15 billion devices - 2015

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AugmentedReality3

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SOCIALIZATION OF THE WEB

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Gamification

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Intelligent Monitoring

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digitization of all experience

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including fitness

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PEOPLE TRENDSwww.trendwatching.com

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generosity, caring, authenticity

G

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Mobility, Connected, Applications Special Deals

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Online Culture, Online Status

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500 Million Using Health Apps By 2015

73% Consumers

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eco-friendly yet superior

functionality, design & savings.

INTERESTING 2011 CONSUMER TRENDS

WWW.TRENDWATCHING.COM

11. FREE LOVE

Generation G - Insights

“83% of US consumers want

products, services and retailers to support more

causes.”

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consumer & technology trendsconverge

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3

464revolution

what does it mean ?

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O

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embrace don’t fear

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we can make a bigger impact

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what would our world be without it ?

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what can our world becomewith it ?

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2 innovation

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Of the ten leading vacuum tube companies, none participated in the transistor revolution.

disruption

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the revolution of consumer behavior

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when society & technologyevolve faster

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than we can adapt.....

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61 economics

VALUEPROPOSITION

COSTSTRUCTURE

CUSTOMERRELATIONSHIPS

CUSTOMERSEGMENTS

ACTIVITYCONFIGURATION

CORECAPABILITIES

PARTNERNETWORK

REVENUESTREAMS

DISTRIBUTIONCHANNELS

business model - new models

INDUSTRY SUPPLIER

DEMANDCUSTOMER

digital technologies62

Business Is Changing

We are in the era of the humanization of business. We're living by small town rules again."

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Supply

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retail clothingLi & Fung Group

DemandIndustry Convergence

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"It may be fatal to assume that minor adjustments to current business models will keep the fitness industry abreast of changing times."

http://futureoffitnesswhitepaper.ning.com/

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Business Models & Trends - Core EconomicsAverage membership dues fairly flat since 1980

Car Today = $28,400 | Car 1980 = $7,210

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Business Models & Trends - Core EconomicsAverage membership dues flat since 1980

Today = $49.95 1980 = About $40.00

2009 Profiles of Success

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Michael SilversteinTreasure Hunt - Market “Bifurcation”

“ I h a v e s e e n t h a t consumers will always trade down and buy the cheapest product in a category if suppliers fail to deliver a stream of innovation and build loyalty based on product superiority.”

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Prevalent Business Models & Trends - EmergingBudget competitors

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Prevalent Business Models & Trends - EmergingNew niche trends - engaging personal experience

unlimited $89 - $140 month

“drop-in” fees$17 - $40

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Prevalent Business Models & Trends - Emerginghttp://futureoffitnesswhitepaper.ning.com/ factors : aging, industry diversification, wellness, cost control

new business models

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collaborative consumption

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3 future

different

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1. non-bricks & mortar alternatives will surge

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2. facilities will deliver new models

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Technology Platform Must Be At The Center

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3. “wellness” increasingly emerges

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4. fitness pros will be trained in

new efficient ways

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5. market will bifurcate and niche

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Prevalent Business Models & Trends - Emerginghttp://futureoffitnesswhitepaper.ning.com/ factors : aging, industry diversification, wellness, cost control

conclusion

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the future is what we make it

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