Technology and web as new core of marketing and business

Slovenian marketing conference, Portorož, May 22nd 2013.

Ratko Božović – User acquisition manager

Nordeus - Global gaming company

San Francisco office

HQ – Belgrade

Dublin office

• Founded in 2009 in Belgrade, Serbia

• Talented and growing team: 100+ employees

• Internationally recognized as one of the most successful & innovating gaming companies globally

Our game: Top Eleven – Be a Football Manager

• #1 online sports game in the world!

• Launched in May 2010

• Available on multiple platforms (iOS, Android, PC)

• Free to play

• Global reach - played in 180+ countries worldwide

• Localized in 38 languages

• Reached top 5 rank on top grossing charts on the Apple

appstore in 94 countries

Top Eleven – Growing number of users

• Over 4.5 million users play the game every day!

• Over 11 million monthly active users

• 4.5M DAU / 11M MAU = 40%

• Over 40 million player registrations

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

4,000,000

4,500,000

5,000,000

10-

May

-10

10-

Jun

-10

10-

Jul-

10

10-

Au

g-10

10-

Sep

-10

10-

Oct

-10

10-

No

v-10

10-

Dec

-10

10-

Jan

-11

10-

Feb

-11

10-

Mar

-11

10-

Ap

r-11

10-

May

-11

10-

Jun

-11

10-

Jul-

11

10-

Au

g-11

10-

Sep

-11

10-

Oct

-11

10-

No

v-11

10-

Dec

-11

10-

Jan

-12

10-

Feb

-12

10-

Mar

-12

10-

Ap

r-12

10-

May

-12

10-

Jun

-12

10-

Jul-

12

10-

Au

g-12

10-

Sep

-12

10-

Oct

-12

10-

No

v-12

10-

Dec

-12

10-

Jan

-13

10-

Feb

-13

10-

Mar

-13

10-

Ap

r-13

10-

May

-13

Daily Active Users

Some of our business partners:

Embracing the power of new technology

Data driven organisation

Three key challenges when using the data

• Figuring out what data we actually want to use.

• Finding and training the people that will get the data and analyze it

• Taking those insights and change the business decisions.

Customer flow in the gaming industry:Acqusition → Retention → Monetization

Some of the things that we learned along the way

Test everything.

There’s no such thing as the

perfect metrics.

Importance of the

proactive approach.

Turn data into positive change.

The cost of misunderstanding the data can be very high.

Quality is never an accident.

If you fail, make it a smart failure.

The reality is complex, but the desire is simple:create outstanding customer experience

Thank you for your attention.

ratkob@nordeus.com