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Company featured in Download App Tracking Installs and Conversion Paul H. Müller CTO & Co-founder 1

Technology demonstration: Mobile ad tracking' - Tracking conversions and cost-per-install - Paul M++ller - #APS2013

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Paul is the CTO and a co-founder of adeven. He is responsible for building and scaling adeven’s technologies. Previously, Paul was the CTO and Managing Director for two companies, rapidrabbit and Müller & Wulff GmbH.

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Page 1: Technology demonstration: Mobile ad tracking' - Tracking conversions and cost-per-install - Paul M++ller - #APS2013

Companyfeatured in

Download App TrackingInstalls and Conversion

Paul H. Müller CTO & Co-founder

1

Page 2: Technology demonstration: Mobile ad tracking' - Tracking conversions and cost-per-install - Paul M++ller - #APS2013

BUSINESS INTELLIGENCEFOR MOBILE APPLICATIONS

Your tracking provider should offer you

2

Transparency Comparable dataPrivacyPrivacy

Page 3: Technology demonstration: Mobile ad tracking' - Tracking conversions and cost-per-install - Paul M++ller - #APS2013

BUSINESS INTELLIGENCEFOR MOBILE APPLICATIONS

The Complied SDK3BUSINESS INTELLIGENCE

FOR MOBILE APPLICATIONSBUSINESS INTELLIGENCEFOR MOBILE APPLICATIONS

‣Black box‣Often causes crashes‣Doesn’t play well with others‣Potential privacy hazard

Compiled SDK

Page 4: Technology demonstration: Mobile ad tracking' - Tracking conversions and cost-per-install - Paul M++ller - #APS2013

BUSINESS INTELLIGENCEFOR MOBILE APPLICATIONS 4

BUSINESS INTELLIGENCEFOR MOBILE APPLICATIONS

Open source SDKGet the recipe not the cake

Plays nice with othersDebuggable

Customizable

BUSINESS INTELLIGENCEFOR MOBILE APPLICATIONS

Page 5: Technology demonstration: Mobile ad tracking' - Tracking conversions and cost-per-install - Paul M++ller - #APS2013

BUSINESS INTELLIGENCEFOR MOBILE APPLICATIONS

It’s the right decision.

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Choose an ePrivacy compliant tracking provider

BUSINESS INTELLIGENCEFOR MOBILE APPLICATIONS

Page 6: Technology demonstration: Mobile ad tracking' - Tracking conversions and cost-per-install - Paul M++ller - #APS2013

BUSINESS INTELLIGENCEFOR MOBILE APPLICATIONS 6

Comparable data is what matters

‣Conversion ≠ optimization

‣Facebook measurement partners

‣Cohort analysis

BUSINESS INTELLIGENCEFOR MOBILE APPLICATIONS

Page 7: Technology demonstration: Mobile ad tracking' - Tracking conversions and cost-per-install - Paul M++ller - #APS2013

Paul H. Müller

+49 175 4364 809

CTO & Co-founder

[email protected]

7

adeven london131-151 Great Titchfield Street

London W1W 5BB

United Kingdom

+ 44 78 860 17 347

adeven berlinBreite Straße 21

13187 Berlin

Germany

+ 49 30 91 46 00 83

+ 49 30 25 74 96 75

adeven.com