TechRiot Mini XLR8er - How to Build IoT Business Propositions

Mini XLR8 - Optimizing IoT businesses for success 1

May 18th, 2016

Matthew Bailey

Recognized International Pioneer in IoT

Mini XLR8er - Optimizing IoT businesses for success

https://www.linkedin.com/in/matthewjbailey

@pioneerIoT


Mini XLR8 - Optimizing IoT businesses for success

Introduced IoT

to world leaders!

Award Nominee

Set IoT world record - open standards

IoT business builder

IoT Keynote Speaker Business Mentor 28 years high-tech

Cambridge UK

Hello from …. Matthew


Hygiene

“get your business into top shape

to compete and win!”

Activation

“Ignite your business culture

to achieve its highest potential and

performance”

IoT 20,000 & 0 feet

“A-Z Bleeding edge education

master classes on IoT to

incorporate the right strategies”

IoT Guest Speakers

“Learn from the best with interactive

sessions with Colorado’s

leading IoT businesses”

Market Validation


Steve Tronick Ryan Walberg Prof. Ramiro Ken Fricklas Sumanth

Jake Bornstein Stefania Mesoraca Ary Aziz Yitz Finch Anne Sand

TechRioT Curriculum Leaders


View of the Global IoT Landscape Successfully Position Product and

Business

Lets talk about … IoT

iwceexpo.com/nif16 #IWCE2016Mini XLR8 - Optimizing IoT businesses for success

Introduction to the “IoT” and planetary intelligence

iwceexpo.com/nif16 #IWCE2016


Common terms used for the IoT

Internet of Everything

Internet of Anywhere

Industrial Internet

Internet of Sensing

Internet of Consciousness

Machine to Machine



The IoT - Next giant leap for Mankind

Billions of cheap sensors located across our planet measuring the physical

world and then “tweeting” tiny amounts of digitized data

3rd Wave of Global innovation (source GE Report 2010)

50 Billion connected devices 2020 (source- Mckinsey)

$Trillions new global economy (M.I.T) Cisco, IBM, Gartner etc.

IoT = Instrumenting (digitizing) the physical world

Digitized data is used by Big Data and processed by IoT Apps to make intelligent

decisions to make our lives better.



Simply put the IoT is…

Short Range Wireless (100s feet)

Sensor(in physical world)

Wireless Network Application

“tweeting” IoT Data

Long Range Wireless (5km +)

LPWANs

IoT Intelligence



IoT analogy from nature - Humans

2. Send data

via body networks

3. Store data and Process information

4. Make Decisions and Take Action

5. Actions

Run, Walk, Cry, Speak, Sit, Write, Sleep,

Read, Create, Eat, Pain, Joy, Sadness…….

1. Sensory inputs

Hear, Touch, Taste,

Smell, See

The Brain = Cloud Computer



IoT - in mobile phone terms“The Brain”

Sensors & Data

Identity

Location

Accelerometer

Texts

Calls

App Data

“Data”

“Mobile Apps”

1. Store Data

2. Process

3. Create Information

4. Make Decisions

5. Take Actions



IoT – enables an intelligent planet?

1. IoT sensors & real world data

From “things”, “people”,

“animals”, “environment”,

and “cities”

“Big Data” + “Artificial Intelligence”

3. Store data and Process

4. Create information

5. Make Decisions

2. Send IoT real world data

via networks

“the IoT could create a balanced coexistence

between planet eco-systems and its participants”.

6. Action



IoT - lead to a Conscious Planet?Definition of Consciousness“the state of being awake and aware of one's surroundings”

IoT data from

physical world

Information

on surroundings

Intelligent action

based on awareness

of surroundings

the IoT is an invitation for humanity and

the planet to connect digitally and

co-evolve intelligently



Multitudes of IoT applications!

The opportunities are endless to instrument

anything in the physical world



IoT - so where is the value?

Source - McKinsey



IoT - How big are the markets?

Source - McKinsey



Lets not forget Climate Change

17Sea levels rise as ice caps melt

Plants, animals become extinct

(Fauna and Flora)

Severe storms get stronger

(Hurricane Katrina $$Billions)Global temperatures rise -

ice caps melt, disease increases

Agriculture is severely threatened

Climate Change is GLOBAL

It effects:-

Economies

People

Species


Lets talk about…. food and water

Matthew Bailey - April 2016



Water precipitation is changing

19

(Source: National Center

for Atmospheric Research.)


Mini XLR8 - Optimizing IoT businesses for success20

Texas - 2012 $3.2 Billion of main crops were lost due to drought.

Nearly 50% of the annual state Ag revenue (AgriLife)

Florida - 2010 $100 Million of crops were lost – 2 week freeze.

(Florida Trend)

USA - Heat stress costs the dairy and beef industry $1Billion p.a

India – 1970 – Cyclone – 2 Million cattle lost

UK Parliament report 2012 predicts that…

Increasing amounts of high-quality horticultural and arable land flooded

at least once every 3 years”

Climate Change - already impacts agriculture



We need more food (and water)

21

3.8 Trillion cubic liters potable water used by humans p.a.

70% potable water used in Agriculture

50% potable water is wasted

2050 - 10-13 Trillion cubic liters of potable water needed

to serve humanity and Agriculture consumption!

2050 - Food output must increase by 70% !!

Smart Agriculture

$4 Trillion IoT economy

Mini XLR8 - Optimizing IoT businesses for success22

Real-time climate information

at a micro level for Agricultural

Land.

More accurate climate modeling

and prediction leads to better

crop management and yield

Optimize water use in farming!

Save 40% water

Crop yields + 25%

Real-time monitoring health

and location of livestock.

Reduce Heat Stress.

Detect disease early

Save 60% of $1Billion losses

Earlier detection of flooding

More sensors the better

the information.

Results in proactive and

effective disaster management.

The more sensors that are located across non-urban landscapes….

…the more information we have to optimize yield, manage resources and threats

Technology must create impact


The rise of Mega Cities

“The world’s population will move to cities due to

economic and climate change”



Global Urbanization - a new phenomenon!

Source: Next Big Future 80% of the globalpopulation living in Cities



Mega Cities are growing!

3 Cities9 Cities



Statistics - GDP and Mega Cities

http://www.mckinsey.com/insights/urbanization/urban_world

DECLINE in global GDP contributions from 30% of cities within developed economies

MAJORITY global GDP generated from Mega Cities within emerging economies

50% global GDP generated from 380 cities

located in the developed world

20% GDP generated from US - 190 cities2007

Developed Economies

135 new Mega Cities in emerging economies

100 new Mega Cities in China2025

Emerging Economies

http://www.mckinsey.com/insights/urbanization/urban_world



IoT - Smart City innovation landscape

Platforms, Big Data, AI, Apps

IoT Telecoms Infrastructure

Multitudes of IoT Sensors


Find out where they are and get involved! Forge partnerships

Get in touch withorganizations likethese!

US Smart City Initiatives


Low Power Wide Area Networks

Long range, low power, low cost wireless telecoms

that bridge the “IoT Connectivity Gap”



Bridging IoT “Connectivity Gap”

30

IoT Gap Requirements GSM LPWAN

Long range wireless sensor communications?

Yes - 10km + ideal

Yes Yes

Low cost to connect sensor into wireless network?

Yes - Ideally $2 for a radio module.

Enable multitudes of sensor deployments and business cases as

possible

No ($30-$50) radio module

$40k - $100k certification process

Yes ($2-$5) radio module

< $1k certification process

Long sensor battery life? Yes - 5-10 years on AA batteryMaybe 6 months Yes - upto 10 years on AA battery

Realistic sensor to base station range (non-urban)

10km +10 km 15 km - antenna at height of 60 feet

Low cost to build large scale wireless IoT networks?

Yes - deployments cheap as possible

Enable organizations to build IoT networks

$$ Billions - purchase licensed spectrum

AND then build infrastructure

$$ Millions uses unlicensed spectrum.

Levers existing telecoms infrastructure

LPWANs have been specifically designed to bridge the IoT “connectivity gap” ,

enabling multitudes of cost effective business propositions



Introducing LPWANs

31

LPWAN = Low Power Wide Area Network

Unlicensed radio spectrum

Wireless – new form of “tweeting” cellular

Developed specifically for the IoT

New paradigm for build of IoT solutions, Impact and ROI

World first open Standard for IoT LPWANs

Open standards proven to develop wireless markets

Low Cost – sensor connections, data costs, IoT infrastructure build

Low Power – Sub 1Ghz radio, sensors exist on AA battery - years

Long Range – 10km +

(1 base station supports millions of IoT Messages per day)

3.1 Billion LPWAN connections by 2023



LPWAN Providers

32

30 US Cities 2016

Mumbai - Tata Comms

100 US Cities 2016

Off-Grid LPWAN



Two types of IoT LPWAN Networks

33

National Eco-systems Private Eco-systems

0 -> X km Devices

IoT LPWAN

0 -> X km Devices

IoT LPWAN

0 -> X km Devices

IoT LPWAN

0 - > X km

Devices

IoT LPWAN

0 - > X km

Devices

IoT LPWAN



US IoT Economic Framework

34

How much would it cost to cover the United

States with an IoT LPWAN?

$60 Million Dollars!

14,000 LPWAN Base Stations

14 Billion IoT sensor connections

LPWANs could be the biggest economicdevelopment phenomenon we have ever seen!

Huge opportunities for new IoT Network Telecoms Infrastructure


Building IoT Businesses


IoT - some basic principles

Security

Design this in from the start!

Ensure FTC Compliance

Check partner compliances

Agility

Technology roadmaps

Strategic partnerships

Business models

Get into the IoT conversation

Your stories, educate, use cases

Become thought leaders

Excite Markets


IoT Sensors

Sensor(in physical world)

Low energy

Physical Security

Data Security

Remote access

Architecture Security

Local access

Right semi-conductor strategy

Regulation

Compliance

Strategic manufacturing partner

Upgradable

Shoot for $0 BOM

Recurring Revenue


IoT - Wireless Communications

Devices

Understand data requirements

LPWAN will reduce BOM

LPWAN play increases revenue

LPWAN MNO enables new

revenue channels

NB-IoT - 2020?

Get MVP and Roadmap right

Front edge processing

Fog Computing

Private vs Public solution

Third party security, KPIsEnsure security OTA and cloud

International wireless strategy


IoT data platform and solutions

The platform is key to revenue

Partner with reputable brands

Watch out for average solutions

Align with purpose and culture

Be agile and adapt to markets

Strategic partnerships are key

Don’t tie into one supplier

Balance third party with in-house technologies

Rapid prototyping, client/solution personalization, trial projects


Activating your IoT business

to its highest potential

Activating a “business collective” to its highest potential for impact and success


Its multi-cultural

It protects key life resources

Its a new economy It requires collaborationIts for a global society

It increases efficiency It demands innovation It enables new paradigms

It tackles global issues

The IoT is about PURPOSE, CULTURE, IMPACT


Purpo

se

Cultur

e

Value

s

Individual Mantra

The Individual The Collective

Person

1

Mantra

Person 3

MantraPerson 2

Mantra

Collective Mantra

IoT Specific

Business Specific

Market Specific

Other

External PurposeCreating a Purposeful Business Culture


Internal alignment results in

non-resistant collaborative flow

for your team to build success

Clear messaging to external partners

of values, purpose and culture

forges alignment with the right

partners and generates a collaborative

flow to build success

Purposeful culture creates alignment


Useful purpose and culture discovery tools

Joseph Campbell

Find your purpose - The Hero’s Journey

http://findingjoethemovie.com/

Greg Horowitt

https://vimeo.com/115006689



http://findingjoethemovie.com/


“Imagination encircles the world”

IoT is a great opportunity for us all to

imagine and co-create a purposeful world.

What impact will you create?


Thank you!

Any Questions?

[email protected]


@PioneerIoT

http://www.slideshare.net/MatthewBailey9

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