Ten Ways that HR staff can get involved in Social Media

Clayton Wehner - Blue Train EnterprisesM: 0438 925 613 E: contact@bluetrainenterprises.com.au

This presentation can be found at: http://www.bluetrainenterprises.com.au/ahri

A short video to start… http://www.youtube.com/watch?v=PHmwZ96_

Gos

What is Social Media? Social media is ‘media designed to be

disseminated through social interaction, created using highly accessible and scalable publishing techniques’

Blogs, micro-blogging, social networking, video/file sharing, wikis, social bookmarking, community sites and more

1. Launch a dedicated career portal More than just an ‘Employment’ page on your

organisational website! Consider doing this first - because your website

is your core online asset Career portal represents your ‘employer brand’ –

why your organisation is a great place to work Rich and dynamic content – news, video, photos,

case studies, testimonials, staff profiles, FAQs, current job vacancies, contact details

Provide linkages to social media – LinkedIn, Twitter, Facebook – and options for connecting

www.grassisgreener.com.au

2. Follow industry blogs Join the HR blogger

community – learn, discuss and share info with like-minded people

Respond via comments – adds credibility + search engine optimisation benefit

Get inspiration and ideas for your own blog…

Australian HR Blogs Here are some HR blogs to follow:

http://www.hrdaily.com.au http://www.recruiterdaily.com.au http://www.destinationtalent.com.au/blog/ http://rossclennett.blogspot.com/ http://www.recruitmentblogs.com.au http://www.recruitmentdirectory.com.au/Blog http://specht.com.au/michael/ http://familyandworkflexiblity.blogspot.com/ http://blog.sixfigures.com.au/

3. Research candidates, suppliers & other stakeholders Who has googled themselves? A candidate for a

job? Facebook, Twitter, MySpace and other social media

sites can be very insightful about individuals. Ethical? Legal? Nobody’s really sure (even the

lawyers) Make sure that your own internet ‘footprint’ is

‘above board’ and educate employees about this too

Be aware that it is often impossible to erase information posted to the internet…think twice before posting those drunken images!

"Kyle Doyle is not going to work, f*** it I'm still trashed. SICKIE WOO!"

4. Monitor what people are saying about your organisation Just as the web is a good place to research

individuals, it’s also a great place to research organisations, including your own.

People are commenting about your organisation on the web!

Where appropriate, you should respond; sometimes best to ignore

Tools for managing your reputation Use Google Alerts – www.google.com/alerts Use Twitter Search -

http://search.twitter.com/ Also take a look at:

http://www.jobvent.com http://www.glassdoor.com http://forums.whirlpool.net.au

5. Establish a presence on LinkedIn Over 8 million users worldwide Things you can do on LinkedIn:

Create a company profile Actively link to people – send a LinkedIn invite after

a meeting, add a link button to your email signature Respond to Q&A and set yourself up as an expert in

your field Let people know if you are recruiting Recommend others and get recommended – good

for your own personal ‘brand’ Ask for introductions to key people via your network Search for candidates for vacancies

Deloitte on LinkedIn

6. Start a blog about HR issues Anybody can be a content publisher – not just the

media companies Establish yourself as an ‘authority’; build credibility Write interesting, provocative posts to engage with

readers Write short articles; write regularly – maybe twice a

week Link blog content using plugins, so that content

appears automatically on Twitter, Facebook and career portal

Start at http://www.wordpress.com for free Transition to a domain hosted blog later – ie.

http://www.yourdomain.com/blog

SMS’s Blog

7. Start a Facebook Page Over 250 million users worldwide! Be careful – Facebookers are wary of businesses

encroaching on their leisure time Not appropriate for all businesses, but has some

applications: For existing staff – boost employee morale and loyalty For alumni – get them back to your organisation As a mechanism for maintaining contact with

stakeholders and sharing light-hearted content (jobs?) Successful only if regularly updated and there is two-

way dialogue A question: does your organisation block Facebook?

Why?

Deloitte on Facebook

8. Start a Twitter feed Micro-blogging; 140 character limit – basically ‘SMS on

the web’ (but also can be done via a mobile device) You follow people, they follow you; your ‘tweets’ are

seen by your followers, you see the ‘tweets’ of people you follow

Many people write off Twitter: who would be interested in this seemingly banal, nebulous information?

Applications: Use it to maintain casual contact with stakeholders Connect to other HR specialists and share information, links to

articles etc Use the viral effect of Twitter to reach candidates for job

vacancies Auto-syndicate a job feed through Twitter

Deloitte on Twitter

CapitalJobs.com.au Twitter feed

9. Publish video online Video is the biggest growth area on the web as

bandwidth and online storage increases Over 20 hours of video every minute is uploaded to

YouTube Video can be done cheaply with a handheld camcorder Viral impact can bring thousands of visitors to a

website in a short space of time Applications

Video job advertisements Internal training videos Interviews, testimonials, tour of premises video for career

portal Take footage of company events to build employee loyalty and

morale

Deloitte on YouTube

10. Start an internal wiki Hawaiian term for ‘quick’ A website created by a group of people who

have the ability to contribute and modify content

Often used to create collaborative and community sites – best known site is Wikipedia

Great for internal collaboration – think intranets, knowledge management, document sharing

That’s it… Questions? Blue Train Enterprises does:

Workshops 19 May 2010 - How to use Twitter, Facebook and Social

Media to market your business 26 May 2010 - How to rank No. 1 on Google and other

search engines 3 June 2010 - How to use a Blog to market your business

Website health checks Web development, career portals, wikis, blogs etc Web and social media strategy

Go to www.bluetrainenterprises.com.au for details…