Text Message Marketing for Clothing stores

Presented By:

SMS Dominator

Text Message Marketing Tips

For Your Clothing Store

What Is Text Message Marketing?

SMS (Short Message Service) Text Message Marketing is the ability to send “permission-based” text messages to a group of people who have opted-in to your mobile list.

The small, yet powerful, 160 character space is one of the best marketing tools available today.

How Text Message Marketing Works

Why Text Message Marketing?

WHY?

Text Messaging is the Most-Used Mobile

Service

More Than 6 BILLION Mobile

Subscribers World-wide

Most Mobile Users Send and

Receive Text Messages Daily

More Than ½ of U.S. Mobile Spending is

LOCAL

Consumers ALWAYS Have Their Mobile Devices with

Them

4.1 Billion Texts Are Sent

Daily in the U.S Alone

Extremely TARGETED

Permission-Based (Opt-in)

Reliable, INSTANT Reach

Benefits of Text Message Marketing

High Open Rates

High Response Rates

Reduced Advertising Costs


Personalized Communication

Builds Customer Loyalty

Can Go Viral


Ways to Build Your Mobile List

Text to Join

Email List

Website Sign-

Up

People Opt-in Using Your

Keyword and Short Code

Add a Mobile Sign-Up Form to

Your Website

Email Your “Email” List

and Ask Them to Join Your

Mobile List

Social Media

Sign-Up

Ask Your Social Media

Followers to Join Your Mobile List

Manual Sign-

Up

Birthday Club

Program

Start a Birthday Rewards Program

Manually Add New

Customers Who Agree

to Join

Ways to Build Your Mobile List

Check-Out Counter Flyers Business Cards Radio Ads TV Commercials Billboards T-shirts Posters Anywhere Else Your Target Market Will See Them!

Where to Advertise Your Short Code and Keyword?

Text 55555 to Clothes and Get $5 Off Next Purchase

Text Message Marketing Ideas


Idea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3

Offer Mobile

Coupons and

Discounts

Send Text Message Offers on Slow Days

to Increase Traffic

Send Notificatio

n about Clearance

Items




Notify Notify Customers Customers of Newly of Newly Stocked Stocked ItemsItems

Start a Start a “Frequent “Frequent Customer” Customer”

Loyalty Loyalty ProgramProgramto Get to Get Repeat Repeat

BusinessBusiness

Send Event Send Event RemindersRemindersto Increase to Increase Awareness Awareness

and and AttendanceAttendance




Implement Implement the Use of the Use of QR Codes QR Codes to Direct to Direct People to People to

Your Your Website, Website,

etc.etc.

Hold Hold Contests Contests with Your with Your

Mobile Mobile List to List to Keep Keep Them Them

EngagedEngaged

Run a Run a Birthday Birthday Rewards Rewards ProgramProgram




SendSend““Thank You” Thank You” Messages to Messages to

Your Your CustomersCustomers

Communicate Communicate Efficiently Efficiently With Staff With Staff MembersMembers

Conduct Conduct Customer Customer

Satisfaction Satisfaction Surveys and Surveys and

PollsPolls

Different Types of Text Marketing Campaigns

Save Save MoreMore

Spend Spend MoreMore

Purchase Purchase MoreMore

Get a Get a FreebieFreebie

Types of Text

Marketing Campaigns

Let’s Take a Closer Look at These…

Save Save MoreMore

EXAMPLE

Show this text to receive 20% off of any Item at Clothing Spot. EXP 5/15

EXAMPLE

Spend $100 or more at Clothing Spot and receive $10 OFF when you show this text. EXP 5/15

Spend Spend MoreMore

EXAMPLE

Purchase Two Accessories at Clothing Spot and receive 50% OFF Another Accessory. EXP 5/15

Purchase Purchase MoreMore

EXAMPLE

Purchase any Shirt at Clothing Spot and receive a Belt for FREE. EXP 5/15

Get a Get a FreebieFreebie

How to Use QR Codes

Send Users to a Mobile Preview of Your Upcoming Fashion Releases

Send Users to Your Photos and Social Media Sites

Send Viewers to Your Coupons and Discount Offers

How to Use QR Codes

Put Your QR Codes on ALL Marketing Materials

Put QR Codes on Your Receipts

Tell List Subscribers What to Expect as Soon as They Join

Always Include Your Clothing Store’s Name in Your Messages

Make it Easy for Your Customers to Opt-Out of Your List

Notify Consumers of Potential Text Message Costs

Text Message Marketing Points to Remember

Sending Out Sporadic, Inconsistent Messages

Sending Out Spam

ONLY Sending Out Promotions

Text Message Marketing Mistakes to Avoid

THANK YOUTHANK YOU

For Viewing Our Text For Viewing Our Text Message Marketing Message Marketing

Presentation!Presentation!

If You Would Like More Information About

Text Message Marketing, Contact Us Today.

SMS Dominatorhttp://smsdominator.com