That Thing - Lara CroftIn class, we analysed a short clip

‘That Thing- Lara Croft’.

Type: Mixed

Themes: Sexualism Gaming Culture Power of media Representation of women

Narrative structure: ClosedSingle strand Non linear

Mise-en-scene: Low key lightingFront projection of light from computer screenChromakey- game footage- so that attention was on the interviewee

Camera Work: Close upTilted framePoint of viewBig close upLow key lightingMedium close upOver the shoulderPoint of view, but tracking the personSuperimposition- mouse has to click on play buttonInterviewees- always on left or right of screen, and always looking at interviewer; not camera

Sound:GunsLara’s voiceGame musicBirds tweetingMotorbike noisesVoiceover- young, male, uses standard EnglishMusic- dance style- appeals to target audience

Editing:Fast cutsFast motionSuperimpose

Graphics: NamesProfessionWhite fontSans serifLower caseRolling creditsSpeech bubblesAnchors meaning of the advert

Archive material:WebsitesFilms clipsNike advertBarbie advertGame footageMagazine coversInterview with Angelina Jolie