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The 10 commandments of organizing a business game
You get to know potential applicants
POTENTIAL
Students get to know your
company culture
CULTURE
You reach a lot of students in a
short time span (employer branding)
SPEED
Students get more insight
into their potential future job
FUTURE JOB
APPLICATION IS AN INFORMED CHOICE OF BOTH PARTIES
WHY INVEST INA BUSINESS GAME FOR STUDENTS?
10 COMMANDMENTSHOW TO FOLLOW THEM
COMMANDMENT 1
Start with a proof of concept, start smallDream big, but start at around 50% of your own maximum capacity
COMMANDMENT 2
Limit your target audienceFocus on a limited target audience, optimize your content and understand the impact you have on your audience
50%
10 COMMANDMENTSHOW TO FOLLOW THEM
COMMANDMENT 3
Start from their needsWhat experience are they looking for? What information do they lack? What do they want to know about your company and the jobs you offer?
COMMANDMENT 4
Focus on what makes the game uniqueUnderstand the business games of competitors and create a unique one, for example by combining operations & IT
UNIQUE
10 COMMANDMENTSHOW TO FOLLOW THEM
COMMANDMENT 5
Promote heavilyOrganize a long-term and intensive campaign. Try to reach the students via different channels.
COMMANDMENT 6
Start simple and define a growth pathStart with assignments and games that have low-risk-of-failure and mature during the next years.
10 COMMANDMENTSHOW TO FOLLOW THEM
COMMANDMENT 7
Start with a small and focused core teamCreate a team of 2 people that takes care of everything and is backed by a budget
COMMANDMENT 8
Upon reaching maturity, change the core team every 2 yearsInvolve the new core team in the organization of the second year and give them full responsibility for the next
2 yearsevery
10 COMMANDMENTSHOW TO FOLLOW THEM
COMMANDMENT 9
Collect feedback from students and use it wiselyOrganize moments and events where students can give their feedback and apply 1 or 2 changes every year
COMMANDMENT 10
Dare to investGet support from top management from day 1 day1
from
TRUST YOUNG EMPLOYEES WHO ARE CLOSE TO THE STUDENTSANDGIVE THEM FULL RESPONSIBILITY
FOR THE ORGANIZATION OF THEDELAWARE GAME OF OPERATIONAL EXCELLENCE
We have tried to apply these commandments as much as possible from the very start
sometimes bytrial and error
The concept is questioned and improved (based on students’ feedback)
IMPROVED
Target audience is expanding (although it’s important to
maintain focus)
EXPANDING
Organization (of events,
communication, content, etc) is
professionalized
PROFESSIONALIZED
Knowledge is institutionalized within the organization
INSTITUTIONALIZED
THE 10 COMMANDMENTS GUARANTEE CONTINUOUS IMPROVEMENT
BY CHANGING THE CORE TEAM EVERY 2 YEARSCONTINUOUS IMPROVEMENT
CONTACTAlexander & [email protected]
12
MORE INSPIRATION?How it all started:A business game that breathes the delaware culture
