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This is a recent presenation I gave on the "3 P’s of WordPress Site Structure for SEO". Remember to also download my free "13 Pillars of Internet Marketing" eBook from http://www.13pillars.com.
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David Bain
*Preparation
*Publishing
*Performance
David Bain
*My background
*How I structure online marketing campaigns
*Where WordPress SEO fits into the overall online marketing mix
*Started making full-time online income in 2004
*SEO services in 2006
*Taught online marketing since 2007
*Phase #1: Website Structure
*Phase #2: Get Social & Turn On The Tap!
*Phase #3: Link Building
*Phase #4: Content Marketing
*Preparation
*Publishing
*Performance
*Competitor analysis
*Keyword trends
*Related keywords
*Ranking difficulty
*URL structure
*Competitor analysis
*Keyword trends
*Related keywords
*Ranking difficulty
*URL structure
*Categories
*‘Hub and spoke’ content
*Keyword positioning
*Internal linking
*Syndication
*High quality ‘hub content’ based upon core keyword phrases (pages)
*Spokes of informative, relevant updates (posts) linking into hub content
*Heading
*Body content
*Title
*Meta description
*Yet Another Related Posts Plugin
*SEO Smart Links Plugin
*Yet Another Related Posts Plugin
*XML sitemap & webmaster tools
*Blog & RSS directories
*Blogging communities
*Categories
*‘Hub and spoke’ content
*Keyword positioning
*Internal linking
*Syndication
*Test and refine
*Increase speed
*Direct search engines
*Conversion optimization
*Google Analytics
*Market Samurai
*W3 Total Cache Plugin
*Optimize DB Plugin
*Find a reliable host
*Consider HostGator, Hostmonster, Vidahost and WestHost as shared server hosts
*VPS.net is a scalable cloud server worthwhile considering for bigger tasks
*Efficient coding
*No index, nofollow archive posts and pages
*A good theme like Thesis will generally do this
*301 redirect unwanted yet ranked old posts to relevant newer posts
*Test and refine
*Increase speed
*Direct search engines
*Conversion optimization
*Preparation
*Publishing
*Performance
David Bain
Resources:www.26weekplan.com/resources
David Bain