The Age Of Creativity Eng Official

The Five Phases of Idea Management - or how we ended up in the age of creativity?

Jonas MichanekIdélaboratoriet

http://www.idelaboratoriet.com/idea_agent.asp

What is Idélaboratoriet?

Idélaboratoriet is a consultancy that creates idea culture in organizations.

www.idelaboratoriet.se

Copyright © 2000-2005 Idélaboratoriet ®

The Problem: Bad Idea culture


History

1925 CPS was used at USC

1951 Alex Osborn: brainstorming

1957 Sputnik 1 – Joy P Guilford

1967 Edward de Bono: Lateral thinking

2000 ideas.com and interesting.org

2005 EU: innovation minister – now!


The Age of Creativity- six trends that change our way of working

1. Ideas and creativity are the most valuable assets on the market today

2. The Knowledge Society 2.0

3. ”Out-innovate” instead of ”Out-compete”

4. Design as a competetive advantage

5. The new generation demands creativity and self-realization

6. The leadership changes from control function to brain coaching


Stretch the creativity muscle…


Stretch the creativity muscle…

Fluency- the ability to generate a LARGE number of ideas

Flexibility - the ability to generate ideas in a number of CATEGORIES

Originality - the ability to generate UNIQUE and UNUSUAL ideas

Elaboration- the ability to ADD DETAILS or to EXPAND on the item itself


Dr. J.P. TorranceCreativity researcher

Idea culture - how?


Innovation strategy

The Classisists- Large R&D force and market focus

The Evolutionists- Copycats that are the fittest

The Processualists- Innovation can not be too structured

The Systemics- Every market has its own rules

Generic idea process

Need

Idea generation

Screening and development

Enriching

Results


The Creative Box

Knowledge

Mental environment

Physical environment

Methodology


The Creative Class Index

Sweden

Finland

DenmarkUSA

Germany

Great Britain

Irland

Holland

GreeceAustria

Spain

Italy

Portugal

Creativity Index Total sum

1. Sweden 0,81

2. USA 0,73

15. Portugal 0,10

Creativity index

France

Leaders

Losing ground

Lagging behind

On the move

Europe in the Creative Age 2004 av Richard FloridaCopyright © 2000-2005 Idélaboratoriet ®

Sweden… the most creative country in the world!

Structured work – not ”shobang”…









www.idelaboratoriet.com


Questions?



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The Age Of Creativity Eng Official