XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBB

Freshman 30%

Sophomore 32%

Junior 24%

Senior 14%

62% of results consisting offreshmen & sophomores

In order to draw in more students, we suggested adding a coffee shop, movie

rentals, or more food options.

NeverOnce

Twice3 times

or more

55.6%

42.9%

1.6%1.6%

Few repeat weekly customers

Busiest times for the Alamo include the beginning of a new year or a new semester

Focus on promotions, networking with localbusinesses, & adding

departments thatstudents would like

Textbooks 14%

School/Office Supply 15%

Clothing 46%

Gift 10%

Convenience Products;

15%

Clothing department was the favorite of students

Students also favored the items in the convenience department.

Textbook department is the most used at the beginning of each semester

Textbook department is most popular Clothing is second

Separated “needs” from “wants”

* Ties back in with last question

Improve on what students find most useful to them

Textbooks 34%

School/Office Supply 21%

Clothing 27%

Gift 13%

Convenience Products; 6%

Yes

No

68.3%

31.7%

Figure out ways to make sure customers

continue buying books through the Alamo

Textbook sales makea big part of the Alamo’s business

Technology is changing the availability of textbooks Purchasing online books tends to save money Online option would make a significant decrease to the Alamo’s profits

Print Online

93.7%

6.3%

Keep providing reasonable prices onnew, used, & rental textbooks

The Alamo II

Barnes &

Noble

Amazon.co

mEbay

Friends

61.4%

8.8%

40.4%

5.3% 10.5%

The Alamo is the number one choice

They use their rental program as their main marketing tool

Focus on promotions & networking to also draw in customers to the Alamo

Never 1-25% 25-50% 50-75% 75-100%

14.3%

28.8%

17.5% 17.5%

30.2%

Most students rent 75-100% of their textbooks

Great way to save money Let customersknow that theycan rent everytextbook if theywanted & that

they could save money by doing so.

Greek ItemsCoffee

More FoodRedbox/Movie Rentals

More Clothing/Home Items

0

1

2

3

4

5 Coffee shop with a spot students can study & meet

Add Redbox

Sell Greek clothing