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MARCH 2016
!The art of !event planning!
H e l l o
H e l l o Raj Patel
H e l l o James Diment
H e l l o
H e l l o
H e l l o
H e l l o
H e l l o
MARCH 2016
!The art of !event planning!
!Innovative!events!
!spark!interest!
!!engage!
!!inspire!
!Objective busting.!
!!OBSESSED!
Plan
of a
ctio
n
Plan
of a
ctio
n Common problems
Plan
of a
ctio
n
Plan
of a
ctio
n Common problems
Tactics to your best events yet
Plan
of a
ctio
n
Plan
of a
ctio
n Common problems
Tactics to your best events yet Summary
Why do corporate events fail?
Com
mon
pro
blem
s
Why do corporate events fail? !- Poor attendance!!!!!!!!!
Why do corporate events fail? !- Poor attendance!- Little attention to detail
Why do corporate events fail? !- Poor attendance!- Little attention to detail- Creating a ‘corporate’ setting!!!!!!!
Why do corporate events fail? !- Poor attendance!- Little attention to detail- Creating a ‘corporate’ setting!- Not achieving the event’s objectives
Why do corporate events fail? !- Poor attendance!- Little attention to detail- Creating a ‘corporate’ setting!- Not achieving the event’s objectives- Misunderstanding attendees!!!!!
Why do corporate events fail? !- Poor attendance!- Little attention to detail- Creating a ‘corporate’ setting!- Not achieving the event’s objectives- Misunderstanding attendees!- Unrealistic expectations
Why do corporate events fail? !- Poor attendance!- Little attention to detail- Creating a ‘corporate’ setting!- Not achieving the event’s objectives- Misunderstanding attendees!- Unrealistic expectations- Let down by a supplier or venue!!!
Why do corporate events fail? !- Poor attendance!- Little attention to detail- Creating a ‘corporate’ setting!- Not achieving the event’s objectives- Misunderstanding attendees!- Unrealistic expectations- Let down by a supplier or venue!- Unexpected weather
Why do corporate events fail? !- Poor attendance!- Little attention to detail- Creating a ‘corporate’ setting!- Not achieving the event’s objectives- Misunderstanding attendees!- Unrealistic expectations- Let down by a supplier or venue!- Unexpected weather- Disappointing content!
Why do corporate events fail? !- Poor attendance!- Little attention to detail- Creating a ‘corporate’ setting!- Not achieving the event’s objectives- Misunderstanding attendees!- Unrealistic expectations- Let down by a supplier or venue!- Unexpected weather- Disappointing content!- Extra last minute costs
!!Firstly.
!!Firstly.
!!
= guarantee success!
!!!!Planning.
!!
= guarantee success!
!!!!Planning.Planning.
!!
= guarantee success!
!!!!Planning.Planning.Planning.
!!
= guarantee success!
9 ta
ctic
s to
you
r bes
t ev
ents
yet
#1 Challenge the brief
#1 Challenge the brief
!!- time!- money!
#1 Challenge the brief
!!- time!- money!stress
#1 Challenge the brief
!!- time!- money!stress
!!= great results!
#1 Challenge the brief
#2 Start with the theme
!Start with the theme
!Start with the theme
!Start with the theme
!!Discovering the theme first will help with all other aspects!!
!!Always keep the theme at the forefront of your mind!!
#3 Focus on the essential elements to success
Conference
ConferenceChristmas party
ConferenceChristmas partyTeam building
#4 Conduct a pre-mortem
!Plan for failure, then plan for that
#5 Visualise the event as an attendee
!Boss
!This group of people…
!This group of people…
!…different to this group
!…different to this group
!!Wrong person
!!
everything is pointless!
What matters most to my guests?
!!From beginning to end!!
!!Simply, visualise every step of the way!!
#6 Brainstorm ways to enhance the event
!Invite guests to RSVP with a song
!Enhance common areas with fresh flowers
!Provide communal phone chargers
!Have an efficient cloakroom set up
!Think about the welcome board
!Enhance the toilets
!Prepare for rain
!Spruce up the drinks
!Don’t let guests get peckish
!Keep staff happy
!Bring equipment
!Book additional staff
!Bring blankets
!Keep everybody together
!Prepare goody bags
!Plan the journey home
#7 Treat the venue as your biggest cost
!Inspect
!Inspect
!Inspect
!Inspect
!Inspect
!Inspect
!Inspect
!Inspect
!Get everything in writing
!!Ask about maximum capacity, book for minimum numbers!!
#8 Does the event have the pub factor?
What will people say after
the event?
!Create talking points
"I’d rather be eaten from the toes up by a great
white shark!"
“Great idea”
“Yes, yes, yes!”
!Create talking points
#9 The event shouldn’t begin and end on the same day
!Post event
!Before the event
!Post event
Sum
mar
y
MARCH 2016
!The art of !event planning!
You can’t return a bad event
!!!!Plan.
!!!!Plan.Plan.
!!!!Plan.Plan.Plan.
T h a n k s