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Foundations, associations and “hub n’ spoke” organizations that support a community of smaller affiliated offices, independent chapters, or even volunteer groups face a shared challenge: how to mature the whole field? The organizations under their umbrella are often out of step with critical new technology, new best practices and organizational thinking and often out of step with each other.Community building orgs are looking to create programs to teach affiliate’s new skills and build shared capacity, but what is a model that works? This webinar will outline our “Boot Camp” model for capacity building for any organizations that provide training, coaching and incentives to help their grantees/affiliates advance their fields. We’ll highlight the Boot Camp approach and focus on top tips for how to use gamification and incentives to get otherwise reluctant affiliates/umbrella orgs to learn and apply new thinking and technologies.
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Sponsored by: A Service
Of:
The Boot Camp Training Model for Maturing Your Field
Michael Hoffman
April 9, 2013
Use Twitter Hashtag #npweb
Sponsored by: A Service
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How This Webinar Works
• A link to the slides/materials will be sent in an email after the
webinar
• If you’d like to ask a question during the webinar, you can
type it in the question box of your control panel on the right
side of your screen
• Chat with us on twitter using the hashtag - #npweb
Sponsored by: A Service
Of:
The Boot Camp Training Model for Maturing Your Field
Michael Hoffman
April 9, 2013
Sponsored by: A Service
Of:
Protecting and Preserving the
Institutional Memories of
Nonprofits Since 1993
www.cjwconsulting.com
(866) 598-0430
Sponsored by: A Service
Of:
Affordable collaborative data
management in the cloud.
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Today’s Speaker
Michael Hoffman CEO
See3 Communications
Hosting:
Cheri J Weissman, CJW Consulting & Services, Inc. Assisting with chat questions: Jamie Maloney, Nonprofit Webinars
THE BOOT CAMP MODEL
FOR MATURING YOUR FIELD
MICHAEL HOFFMAN
SEE3 COMMUNICATIONS
See3 Communications
About See3
See3 produces compelling content. Paired with creative strategy, we develop
online campaigns that tell your story to drive action.
OUR TEAM 35 OF AUDIO-VISUAL PRODUCERS, STRATEGISTS,
MARKETING PROS, DESIGNERS, AND DEVELOPERS
ARE COMMITTED TO BRINGING YOUR GOOD WORK
TO THE PEOPLE INVESTED IN YOUR ISSUE.
See3 Core Services
video
online engagement
web design + development
Michael Hoffman
• Online marketing and
communications specialist
• Founded See3 Communications to
merge video and the web for
nonprofits and causes
• Former senior nonprofit fundraiser and political
consultant
Some See3 Clients
Today’s Session
• The challenges
• What is the “Boot Camp” model?
• How Boot Camp can be applied effectively
• Breaking down the barriers
• Program examples
• Lasting connections - tactics
The Challenges
• Knowledge gaps
• Dissonance
• Bandwidth/resources
• Divergent goals
• Motivation & incentive
Design: Process of Change
1. Team formation
2. Live cohort building
3. Webinar curriculum
4. 1:1 Coaching
5. Project based learning
6. Incentives
7. Sharing
1. Team Approach
• Social media/marketing/communications staff
person
• Board members
• Other program staff
• Volunteers
Team of 5-7 people:
• 2 key
• 1 point person
2. Build The Cohort
• Build trust
• Shared assumptions, experience
• Promote culture of sharing
• Demonstrate learning from each other
3. Webinar Curriculum
• Live & recorded
• Real life examples, case studies
• Tools, strategies, integration
• Build knowledge
• Increase capacity
Design: Process of Change
1. Team formation
2. Live cohort building
3. Webinar curriculum
4. 1:1 Coaching
5. Project based learning
6. Incentives
7. Sharing
4. Coaching
• Expertise
• Specificity
• Group dynamics
• Pacing
• Quality
• Decrease
elapsed time
“POST” Planning
• People
• Objectives
• Strategy
• Technology
Coaching, Not Consulting
Peer Coaching & Mentoring
Design: Process of Change
1. Team formation
2. Live cohort building
3. Webinar curriculum
4. 1:1 Coaching
5. Project based learning
6. Incentives
7. Sharing
Project Based Learning
Apply theory to action
immediately
1. Social Media Experiment
2. Social Fundraising
Experiment
3. Social Media
Policy/Guidelines
Why
Experiments?
1. Culture
2. Iterative
3. Testing
4. Adaptable
Goal: Alumni Engagement.
Tool: Facebook.
Strategy: Photo tagging.
Measurement: Comments, Page
likes, Engagement
Activate the Network: Social
Fundraising
Social Media
Policies
• Reduce Fear
• Mature Culture
• Agreed upon values
• Explore time/staffing
• Privacy/Permissions
http://idealware.org/reports/nonprofit-social-media-policy-workbook
6. Incentives
Zoom in to reduce the roadblocks
• Financial
• HR
• Buy-in
• Prioritization
• Risk taking
7. Sharing
• Sharefest
• FB Group
• Blogging
• Hashtag
BOOT CAMP FLEXIBILITY
• Local / National
• Breadth / Depth
• Size of cohort
• Intensity
Avi Chai Academies
Keep Things Growing
Keeping the Momentum
Design
Implement
Measure
Reflect
Share
Refine
1. Establish structures for
sharing, supporting.
2. Continue to learn from
those who are at the front
of the bell curve.
3. Share insights with the
field to continue
maturation and add
energy.
3 Rules of Thumb
Structures for
Sharing
Group
• Webinar
“Sharefest
s”
• Guest
blogs
• Case
studies
Continue to Learn &
Invest
Listening is
paramount.
How will you listen
and learn?
Pull the Front Edge Forward
Advance the whole curve by sharing and
amplifying what’s working at the front edge.
e.g. Job Descriptions
Don’t Be the Hub
Weave the Network
Sponsored by: A Service
Of:
Find listings for our current season
of webinars and register at:
NonprofitWebinars.com
