THE BUSINESS PLANSuccess is Planned

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Business Planning :Business planning isn’t just writing; it’s research, it’s

talking to others, it’s iterative, it’s a learning process ... And given that, a three-ring binder that catalogs all your learning is the best place to start.

The purpose of business planning is to tell a story; the story of your business.

The process that help entrepreneur shape their original vision into better opportunity to various stakeholder in the most effective manner.

Entrepreneur Wisdom: …

The Business Plan Outline:

The Cover :The cover of the plan should include the following information:

Company name,Tagline,Contact person (Founder or The Decision Maker) Address, Phone & fax,e-mail,Date,Disclaimer,And copy number.

Most of the information is self-explanatory, but a few things should be pointed out.

The cover should be eye-catching.

The Executive Summary: The most important part of the business plan. If

you don’t capture readers’ attention in the executive summary, it is unlikely that they will read any other parts of the plan. (“ the first sentence or paragraph highlight the potential of the opportunity”)

For example:“ The current market for widgets is $50 million,

growing at an annual rate of 20%. More over, the emergence of mobile applications is likely to accelerate this market’s growth. Company XYZ is positioned to capture this wave with its proprietary technology: the secret formula VOOM”.

next ….You need to provide compelling information about

each of the following sub-sections:Description of OpportunityBusiness ConceptIndustry OverviewTarget MarketCompetitive AdvantageBusiness Model and EconomicsTeam and OfferingFinancial Snapshot

Industry, Customer, and Competitor Analysis :Industry:

You need to describe your over all market in terms of revenues, growth, and future trends that are pertinent.

Analysis of the market with the goal of highlighting a space or gap that is underserved.

How the market is segmented now and how it will be segmented into the future.

Again, what are the important trends that will shape this segment in the future?

Customer :Define who the customer is by using demographic

and psychographic information.

Refine your concept and start to define the demographic and psychographic characteristics of your primary target.

The key once again is that business planning is the process, not the output (written plan).

Industry, Customer, and Competitor Analysis :

Industry, Customer, and Competitor Analysis :

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* Contoh Competitive Matrix

Competitor Analysis :

Company and Product Description:You should provide a brief overview of the concept for the company

and then highlight what the company has achieved to date.

Communicate the product and its differentiating features.

Highlight how your product fits into the customer value proposition.

Infact, the most powerful competitive advantages are derived from a bundle of factors because this makes them more difficult to copy (Performance, Quality, Reliability, Distribution, Price, Image, Promotion,,, )

Entrepreneurs also need to identify their market entry and growth strategies

Marketing Plan:The primary components of this section are

descriptions of: The target market strategy, Product/service strategy, Pricing strategy, Distribution strategy, Marketing communications strategy, Sales strategy, and Sales and marketing forecasts.

Operations Plan:How does your business compare on the dimensions of

cost, quality, timeliness, and flexibility? Emphasize those aspects that provide your venture with a comparative advantage.

The scope of operations section should also discuss partnerships with vendors, suppliers, and partners.

…. Operating Cycle:

Critical Risks:Critical risks are critical assumptions—factors

that need to happen if your venture is to succeed as currently planned.

Some common categories are market interest and growth potential, competitor actions and retaliation, time and cost of development, operating expenses, and availability and timing of financing.

BUILDING YOUR PRO-FORMAFINANCIAL STATEMENTS: There are three standard financial statements in

your business plan: the income statement, the statement of cash flows, and the balancesheet.

Two Method: Build Up Method Comparable Method

Financial Statement Overview

….

Common Mistakes:Not understanding the revenue drivers.

Underestimating costs.

Underestimating time to generate revenues. Lack of comparables.

Top-down versus bottom-up forecasting.

Under estimating time to secure financing.