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THE CASTLE®

PRINCIPLES

The Six Ways of Being that are Changing People, Companies, Teams, Cities and the World

(C) 2013 The Secretan Center Inc. - www.secretan.com

By Lance Secretan, founder and CEO, The Secretan Center Inc. www.secretan.com, @secretan

(C) 2013 The Secretan Center Inc. - www.secretan.com 2

Where did the CASTLE® Principles come from?

We conducted research to find the answer to a key question:

What do you NOT like about leaders?

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Here is what they said:

“We don’t like….

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•COWARDS•PHONEY LEADERS•SELFISH LEADERS•LIARS•FEARMONGERS•IDIOTS

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…and the amazing thing is that the majority of leaders think that these 6 characteristics that followers abhor:

….are the keys to their personal success!

1. CYA and keeping your head down

2. Political gamesmanship

3. Looking out for “Number 1”

4. Deceit5. Dominating and

Intimidating6. Mediocrity and

Bureaucracy

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Think about it……….

• Most people experience their leaders this way

• This is why 80% of the population doesn’t look forward to going to work on Monday mornings

• This is why Gallup’s most recent research shows 30% of employees Engaged, 52% Disengaged and 18% Actively Disengaged (70% of employees actively or passively working against the strategic goals of the company).

• This is why teams, companies, organizations and communities are often UNINSPIRING.

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The good news is that

this is easy to fix!

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All we need to do is the

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….and the opposite is………

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The CASTLE® Principles

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CASTLE® is an acronym for….

CourageAuthenticityServiceTruthfulnessLoveEffectiveness

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Let’s review them…..

Courage“Reaching beyond the

boundaries of our existing limitations, fears, and beliefs.”

It all begins with courage. We can't change anything, say sorry, or "I love you”, or change the world, without courage. Followers love courageous leaders.

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Let’s review them…..

Authenticity“Being genuine, transparent and aligned with our inner voice in all aspects of life.”

We are authentic when what we think, what we say, what we feel, and what we do, are aligned—the alignment of the mind, mouth, heart and feet. Followers love authentic leaders.

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Let’s review them…..

Love“Relating to others by

touching their hearts in ways that add to who we

both are as persons.”

We are afraid to use the word "love" in the workplace, and yet we all yearn to be loved in every part of our lives—including our work. Followers love compassionate and caring leaders.

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Let’s review them…..

Service“Willing and actively

supporting the good of the other.”

The first responsibility of a leader is to serve others—employees, customers, shareholders, vendors, communities—all those who are stakeholders and whose lives we touch. Followers love servant leaders.

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Let’s review them…..

Truthfulness“Being honest and transparent in all thoughts, words, and actions.”

It is hard to find the truth—in business plans, budgets, expense reports, tax returns, resumes, performance reviews or marketing, but when the truth is told—in an inspiring way—it is like a breath of fresh air. Followers love truthful leaders.

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Let’s review them…..

Effectiveness“Achieving desired outcomes

successfully.”

Our chances of achieving our dreams, in all aspects of our lives, increase with the level of mastery of our leaders, and ourselves. Followers love competent leaders.

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When we LIVE the CASTLE® Principles, we become inspiring leaders, who, as a result, inspire

others, who build inspiring families, organizations and communities, and

therefore change the world.

(C) 2013 The Secretan Center Inc. - www.secretan.com 19

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Conceived and Presented by:

Lance SecretanCEO and Founder of The Secretan Center Inc.www.secretan.com

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