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What’s the difference between a computer and a tablet with an external keyboard? Is an in-store kiosk a mobile experience? When does a phone become a remote control? Mike Osswald leads Summit participants in an interactive session to demonstrate the vast variety in how consumers are using our devices today. www.hansoninc.com/summit
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LISTEN CONTINUOUSLYTHE CONNECTED CONSUMER
LESLIE MOHN DIRECTOR OF USER EXPERIENCE
ARCHITECTURE
CHRIS KUJAWSKI CONNECTIONSTRATEGIST
THE CONNECTED CONSUMER
• Tablets and phones are outpacing traditional computers• Sales of computers are trending downward• People own multiple devices
26% of Americans own all three
60%+ of Americans owna smartphone
EVERYTHING MUST WORK TOGETHER
Local/Retail
Public Relations
Social Engagement
Web Sites
Television
Out of Home
Experiential
Online ChannelseCommerce
Product/Service Development
Market Research
Customer Service
Customers
COMPUTER, PHONE, TABLET?
second screen
participation TV
WHAT ISN’T A COMPUTER?
MOBILE, NOT MOBILE?
up to 80% of employees use their own devices for work
only about 50% of companies condone this
80% of tablet shoppers shop at home
87% of TV watchers are online at the same time
95% of tablet shoppers and 72% of smartphone shoppers who make a purchase online have done so from home
WHAT ISN’T MOBILE?
WHERE ISN’T MOBILE?
HARDWARE > SOFTWARE > EVERYWHERE
PERVASIVE COMPUTING
See more at
HANSONINC.COM/SUMMIT
