Copywriting is…

NO

Copywriting is…

The art of telling the right story, using the right words, to the right public.

Let’s discover some tips and tricks about copywriting!

Tell the readers in seconds what your product will do for them, not

what it is

When you write, think about the readers, not about the product.

Use an instant clarity headline

Captivate their attention, make them interested

Describe your readers’ current needs even better than they can do

Invite them to learn more about your story!

Present the top 3 benefits and let your readers discover the rest.

Every product should get the client a benefit, not only a feature.

Think of your solution, first, in terms of the benefits.

Tie your product to trusted symbols and famous authorities.

Put the biggest brands all over your marketing pages.

Show that there are people who use your product

Let social proof blend into everything you do to

make the sale.

Show that there are people who found benefits in your work

Using your customers words, prove that your product works.

Spread testimonials out all over your website.

Ask your readers what they think about your work.

Make your call to action the end result of what your readers want to do.

You have their attention, now put it to good use.

A good guarantee can sometimes sell the product alone with

nothing else.

Offer guarantees that your product will work

Say that you will refund the money if your product isn’t as it should be

Make your price seem like a bargain, in comparison with the benefits of your

product.

Learn about the market and compare your prices with others.

Answer the questions that your readers would ask about your product.

Use this to address distrust, acknowledge concerns and make your

product easier to understand.

Copywriting is all about the story!

Copywriting is all about the right readers!

Copywriting is all about making connections and maintaining them!

Copywriting is all about the words!

Thank you for the images

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mricons.com parrotsoftware.com

gizmodo.co.uk theguardian.com

themarketingspot.com dreamstime.com

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ziare.com