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Presentation on the Crowdsourcing and the Crowdfunding made by Serge Van Oudenhove for the Certificate in Marketing and Web 2.0 @ Ichec Enterprise Bruxelles
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The Crowdsourc
ing1
Certificat en Marketing Digital et Web 2.0
25 March 2014
Serge Van Oudenhove
“The term social refers to the interaction
of organisms with other organisms and to
their collective co-existence, irrespective
of whether they are aware of it or not,
and irrespective of whether the
interaction is voluntary or involuntary.
Wikipedia
2
“An economy or economic system
consists of the production, distribution or
trade, and consumption of limited goods
and services by different agents in a
given geographical location”
Wikipedia
3
HOW DID WE
GET HERE ?
4
TIME MACHIN
E5
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April 30th
1993 14
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“The WorldWideWeb (W3) is a
wide-area hypermedia information
retrieval initiative aiming to give
universal access to a large universe of
documents.”
CERN (1993)
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World Wide Web
WWW became free and available for everyone
• Open Universal Acces to information
• http://
info.cern.ch/hypertext/WWW/TheProject.html
• Verry high rate of adoption
• E-commerce, Search Engine and Social Media
Emergence
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18 1994
199819
20 2004
IT’S GOING
FAST !21
The social economy: Unlocking value and productivity through social technologieshttp://www.mckinsey.com/insights/high_tech_telecoms_internet/the_social_economy22
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1,8 Billion Social Network
Users24
VERRY
FAST !!!
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2014
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TECHNOLOGICALTR
ENDS31
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WEB 2.0
• Web as a platform • Collective Intelligence
Collaborative network effect • RSS syndication • Saas
Tim O’Reilly (2004)
Web 1.0 Web 2.0
Content Management System Wikis
Personal Website Blogging
Publishing Participation
Search Engine Application
Domain naim SOA\SOE
Free Freemium
Directories Tagging
Taxonomie Folksonomie
License Saas
Server Cloud Computing
O’Reilly Tim, “What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software”, Communication & Strategies, (2007)
The Social Technologies
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The Social Technologies
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The Cloud
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Big-Data
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“Every two days now we create as much
information as we did from the dawn of
civilization up until 2003...
…That’s something like 5 exabytes of data”
Eric Schmidt,
Google CEO (2010)
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The Rise of the mobile
42
SOCIOLOGICAL
TRENDS43
The Digital Natives
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The Collective Intelligence“Collective
intelligence is shared or group intel
ligence that emerges from the
collaboration, collective efforts, and
competition of many individuals
and appears in consensus decision
making. ”
WIKIPEDIA
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Why the Many Are
Smarter Than the Few
and
How Collective Wisdom
Shapes Business,
Economies, Societies and
Nations.
James
Surowiecky
Not all crowds are wise…
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The Wisdom of Crowds
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The 4 conditions to form a wise crowd
• Diversity of opinion
• Independence
• Decentralization
• Aggregation
Application of the Wisdom of Crowds
• Crowdsourcing and Crowdfunding
• Open Innovation
• Open Source
• Problem Solving Method
• Prediction Market
54
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Why the Collaboration should be limited to within the « Four Walls » of the organisation ?
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http://www.scoop.it/t/open-innovation-2-0/p/1193878688/crowdsourcing-evolution
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Crowdsourcing :Why the Power of the Crowd Is Driving the Future of Business, Jeff Howe (2008)
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https://www.youtube.com/watch?v=-38uPkyH9vI
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Cloud Labor
“Leveraging of a distributed virtual
labor pool, available on-demand to
fulfill a range of tasks from simple
to complex. Crowdsourcing is used
to connect labor demand and
supply”
Crowdsourcing.org
65
Crowd Creativity“Tapping of creative talent pools to
design and develop original art,
media or content.
Crowdsourcing is used to tap into
online communities of thousands of
creatives to develop original
products and concepts, including
photography, advertising, film,
video production, graphic design,
apparel, consumer goods, and
branding concepts”
Crowdsourcing.org
Crowd Creativityhttps://www.audiodraft.com/
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Open Innovation“Use of sources outside of the entity
or group to generate, develop and
implement ideas. In a world of
widely distributed knowledge,
where the boundaries between a
firm and its environment have
become more permeable, companies
cannot afford to rely entirely on
their own research and ideas to
maintain a competitive advantage”
Crowdsourcing.org
Open Innovation
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Open Innovationhttps://www.innocentive.com/
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Distributed Knowledge“Development of knowledge assets
or information resources from a
distributed pool of contributors.
Crowdsourcing is used to develop,
aggregate, and share knowledge
and information through open Q&A,
user-generated knowledge systems,
news, citizen journalism, and
forecasting”
Crowdsourcing.org
Distributed Knowledgehttps://fr.wikipedia.org
80
Distributed Knowledgehttp://www.tomnod.com/nod/
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Crowdfunding
“Financial contributions from online
investors, sponsors or donors to
fund for-profit or non-profit
initiatives or enterprises.
Crowdfunding is an approach to
raising capital for new projects and
businesses by soliciting
contributions from a large number
of stakeholders”
Crowdsourcing.org
Crowdfunding
• Equity-Based Model
• Lending-Based Model
• Rewards-Based Model
• Donation-Based Model
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Equity-Based Modelhttps://www.mymicroinvest.com/
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Lending-Based Modelhttps://www.lookandfin.com/fr/accueil-12/
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Reward-Based modelhttps://www.kickstarter.com/
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Reward-Based modelhttp://www.kisskissbankbank.com/
92
Donation-Based modelhttp://www.crowdrise.com/
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TO CONCLUD
E94
Thanks for your Attentio
n96
More Informationhttp://www.crowdsourcing.org/
97
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