The Dawn of the Smart Watch Era?

By Sam Zaduk

Apple’s Big Keynote Introduced iPhone 6, Apple Buy, and

Apple Watch

Big step towards further convergence between Apple devices

What is a Smart Watch? Secondary notification screen for

your smartphone

Can tell you who is calling you, alert you of a new calendar appointment, deliver latest messages.

No need to pull the phone out, just look at the watch

About the Apple Watch Uses Wi-Fi and Bluetooth 4.0 to communicate

with iPhone

Second screen features

Tracks heartbeat, elevation, step counter, and provides fitness tracking

Senses touch, push, and pulses on the display

Multiple wristbands – ranging from athletic to 18K gold band

Available in 2015

Retail for $349

The Current Competitors Fitbit, UP by Jawbone, Nike’s Fuel

band, and similar devices

Smart Watch competitors Pebble Steel Moto 360 Samsung Gear 2 LG G Watch

Is the Time Now? Only 2.9 million Wearable Devices sold

(Smart Watches & Activity Trackers) sold in 1st quarter 2014 1% of the 300 million smartphones

shipped that period Apple sold 43.7 million

One of the most notable trends of recent years is people abandoning wristwatches

Only catering to iPhone users Android based phones hold market

share by wide margin

The Apple Exclusive Factor Will only work with iPhone 5 and 6

models

Dedicated Apps

Third party apps American Airlines City Mapper

Only Time Will Tell Competing Smart Watches currently

available now Developing Market

Apple Watch’s 2015 Release Date No specifics on battery length

estimate, exact dimensions or weight, RAM, storage space, etc.

References http://online.wsj.com/articles/apple-unveils-2-new-iphones-1410284040?mod=trending_now_2

http://online.wsj.com/articles/apple-unveils-internet-connected-watches-1410288557?mod=Tech_newsreel_6

http://mashable.com/2014/09/09/apple-watch-hands-on/#_http:/

/mashable.com/2014/09/09/apple-watch-moto-360-gear-2-pebble-steel/

http://www.engadget.com/2014/09/09/apple-watch-announced/

http://www.nawcc154-daytonabeach.com/NAWCC%20-%20Chapter%20154%20-%20September%202011%20-%20%20Newsletter.pdf

http://online.wsj.com/articles/apple-boss-makes-his-boldest-bets-yet-1410306290