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Life insurers are facing a new type of customer—the Nonstop Customer—with very specific dynamics. The Nonstop Customer must be able to trust his or her provider, and demands a certain kind of experience. Findings from the latest Accenture Consumer Pulse Study reveal, however, that life insurers are failing to deliver. In this report, learn what today’s Nonstop Customers want and how to give it to them.
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