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On 28 August, Split Media's Chief Digital Producer and Copywriter Isobel Bedford presented 'The Digital Marketer's Toolkit' at Monash University for the Let's Get Digital Event, presented by the Monash Marketing Students' Society and Computing & Commerce Association. The event was aimed students interested in the world of online and digital marketing.
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The Digital Marketer’s Toolkit Let’s Get Digital 2013
The king
4
• 1.11 billion users worldwide (May 2013)
• Becoming increasingly commercial
• 100% free to create a brand page
• Posts only served to a % of your fans
• Flexible, affordable and effective advertising available
• Set your daily budget limit
• Set up A/B split testing to compare performance
• More powerful Insights released July 2013
• About your fans
• Measure your reach
• Review post performance
The networker
8
• The #1 business networking site
• Create a professional network
• Use “Advanced” search to find people in the companies and positions you’re interested in
• Always personalise your invitation
• Find jobs, let jobs find you
• Join professional interest groups
• Follow companies you’re interested in
• Ask and answer questions
HootSuite
The aggregator
11
• Manage multiple social channels in one dashboard
• Schedule, add photo or video, add location and adjust privacy
• View wall posts, feeds, messages, retweets, favourites
• Collaborate with other users
• View reports
• Free for five channels
• Go Pro for $9.99 / month for unlimited channels
• 10% off for annul payment
• Integration with other apps like MailChimp and WordPress
I hear someone’s looking for an
alligator?
Not this again, Barry!
#facepalm
WordPress
The publisher
14
• WordPress.com
• Basic blogging platform
• Choose from selected themes
• Free hosting
• WordPress.org
• Great way to set up a professional looking, low cost website
• Complete control over the design and site build
• Choose from thousands of plug-ins to extend site functionality
• Choose from thousands of themes, free and paid
• Hosting provider required
Google Analytics
The reporter
17
• Track website performance
• View visitor numbers
• Time spent on site
• Top pages
• Traffic sources
• Gauge if your pages are performing as desired
• Measure channel performance (e.g. Facebook or email referrals)
• Create conversion funnels to track where you are losing visitors in a defined action
Google AdWords
The promoter
20
• Getting your business onto page one of a Google search
• Choose keywords (search phrases)
• Create ads to be served when those terms are searched
• A/B split test the ads — try different heading, or different copy
• Google Display Network includes an image
• Enhanced campaigns serve different ads depending on visitor location, time etc
MailChimp
The communicator
23
• Really easy to use email distribution
• Plans:
• Free for up to 2000 recipients / 12,000 emails per month
• Unlimited emails for $10 (up to 500 recipients), $15 (up to 1000 recipients) or $30 per month (2500 recipients)
• Pay as you go
• Drag and drop or HTML functionality
• Manage your databses
• Generate reports
• Integrates with other programs
Thank you
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