The Effects of Social-Culture in

Columbia Outlining the implications for the

Columbian Bavaria Brewery

Presented by Nicole Mack – The Manchester College15th December 2015

The Effects of Social-Culture in Columbia(Outlining the implications for the Columbian Bavaria Brewery)

• 6 Facts about Columbia

• Demographic change

• Gender roles – M/F

• Family Life Cycle Model

• Social Class

• Reference Groups, self concept & iconographic

• Religion or ethnicity

• Attitudes, Beliefs and Values

• Effect within BAVARIA - Leading company in the beer and malt sector in Colombia

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6 Facts about Columbia

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They produce the best freshly ground coffee in the world.

The first inhabitants of modern day Colombia arrived in 10,000 BC, and lived in the area that is now the

capital city of Bogotá.

Colombia is also responsible for more than 60% of the World’s emeralds

Salsa dancing is a huge part of Colombian national identity & its third most populous city, Cali, is La

Capital de la Salsa (World’s Salsa Capital)

The Legend Of El Dorado, Legend tells of a Muisca king who would cover himself in gold dust during

festivals, then dive from a raft into Lake Guatavita

History of drug lords & organized crime organizations (Cocaine) Pablo Escobar, who once ran for president of

Columbia. And the "Carteles" .Guerrillas (war against guerrillas)

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Birth Rate

Religions - Protestant groups( Seventh-Day Adventists,

Jehovah's Witnesses & Church of Jesus Christ of Latter-Day

Saints)

Upper & middle class urban areas

Nearly 400,000 live primarily in Venezuela & Ecuador.

Increasing

20-30% of maternal deaths due to induced abortions, which usually are performed outside of medical facilities

42.3 Million (30 June 2000) to:46 Million (July 2015)

Demographic Trends

Less than 1% of the population

Pure Amerindians are

rapidly disappearing

1% of the population

are pure Amerindian

Births, Deaths, Maternal & Infant Mortality, Life Expectancy, Contraception, Fertility, Population & Dependency:

5

0

5

10

15

20

Births Deaths

NU

MB

ER

OF

Number of Births/Deaths in Columbia in 2015, out of

/1,000 population

0

10

20

30

40

50

60

70

Deaths

NU

MB

ER

OF

M a t e r n a l M o r t a l i t y R a t e i n C o l u m b i a 2 0 1 5 , o u t o f 1 0 0 , 0 0 0 L i v e

B i r t h s

0

2

4

6

8

10

12

14

16

18

20

Total Male Female

NU

MB

ER

OF

I n f a n t M o r t a l i t y R a t e i n C o l u m b i a i n 2 0 1 5 , o u t o f 1 , 0 0 0 L i v e B i r t h s

68

70

72

74

76

78

80

TotalPopulation

Male Female

NU

MB

ER

OF

L i f e E x p e c t a n c y a t B i r t h i n C o l u m b i a 2 0 1 5

05,000,000

10,000,00015,000,00020,000,00025,000,00030,000,00035,000,00040,000,00045,000,00050,000,000

E s ti m a ted P o pu l a t i o n o f C o l u m b i a , i n J u l y 20 1 5

45%

35%

10%10%

% of Dependency Ratios in Columbia

Total

Youth

Elderly

PotentialSupport

0

0.5

1

1.5

2

2.5

NU

MB

ER

OF

CH

ILD

RE

N B

OR

N

T o t a l F e r t i l i t y R a t e i n C o l u m b i a i n 2 0 1 5

0

10

20

30

40

50

60

70

80

90

% R

AT

E

% o f C o n t r a c e p t i v e P r e v a l e n c e R a t e i n C o l u m b i a i n 2 0 0 9 / 1 0

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Household ChangesSexual segregation & a difference between

Male & Female goals & aspirationsWomen in charge of their kids,

with the man providing for the family

Image/BeautyThe Fashion Capital Of Latin America A healthy body is a happy body?

Working LifeHigher Classes Lower Classes

Gender Roles

In relation to climbing the career ladder Women (85.6) Men (75.5%)

More men work than women in orderto provide for their family

“La ciudad de la eterna primavera”(the city of the eternal Spring) second biggest

city, Medellin.

On Sundays & national holidays, Bogotá closes it’s main roads to give residents a

chance to walk, run, bike etc.

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Centre stage in

the social structure.

The elderly are generally

revered for their age & experience.

Extended families rarely live under one

roof, apart from in rural

areas

Many are still live very close and frequent one another's

houses.

It is still common for

children remain at

home until they marry.

Family Life

Cycle

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Social Class

MiddleUpper

20 % of thepopulation

Wealth, financial security political power,

& education.

Malnutrition, poorly housed,

disease-ridden, & illiterate. Social isolation Grown 50% in Latin

America from 2003 to 2009

Hard to find a permanent job

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Roman Catholic

Other

% OF RELIGIONS PRACTISED IN COLOMBIA

Religion

The church also has some influence in

areas such as education, social

welfare and union organization.

The Church has historically has a very important

influence over personal affairs such as marriage

& family life.

The parish church is often seen as the centre

of a community, with the local priest

representing divine

authority & leadership.

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BAVARIA – How Socio-Culture, has an impact on Business growth

In General• Largest beverage company

in Colombia

• Brands : Águila, Miller, Peroni,Pilsen & more

• 6 beer production plants, 2 malt houses, 1 crown factory,

1 label printing plant form

Socio - CultureBavaria’s beer ingredients are 100%

natural,. Contains vitamin B complex, potassium, magnesium & fibre, low in

sodium & sugar. Fat, cholesterol, caffeine & nitrate-free. Thus, a moderate

consumption of beer may form part of a balanced diet & a healthy life in adult men

& women.

To Summarise

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The predominantly Roman Catholic, multicultural Colombia is well known for producing amazing music, food,& wildlife. But as a population that is steadily increasing, it has led to more women in

the upper classes progressing higher up the career ladder, whilst the lower classes still have the women staying at home with the children, however families always reunite on weekends

to have lunch together.

As Colombia is the 5Th happiest country of the world, image, well being, politeness, etiquette& elaborate extended greetings also play a big role in society.

They are firm believers that the quality of life is especially important, the ethos of work hard, play harder and the national symbol is the condor signifies liberty and sovereignty.

And with projects like BAVAIRA’s Fundación Bavaria , helping to eradicate the poorest communities, with social investment programmes to increase job & revenue generation, poverty reduction,

progress & sustainable development in the country.

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