Off The Record Consulting Brand Architecture 360 Marketing

   

             

Off The Record Consulting Brand Architecture 360 Marketing

 The  ever  changing  ways  "selectors"  act  and  think.  By  Petros  Triantafyllou*.          Companies  that  want  to  make  it  in  the  "new  era"  need  to  use  every  tool  and  strategy  to  improve  the  customer  experience.  It  is  important  for  them  to  know  their  customers  better  and  engage  them  more  fully.    Now  more  than  ever,  "selectors"  have  24/7  -­‐  365  access  to  brands  and  infinitely  more  purchasing  options;  they  have  the  power  to  decide  how,  when  and  whether  they  will  interact  with  your  brand  and  how  and  when  they  will  do  business  with  a  particular  company.    Companies  need  to  pay  attention  to  the  changing  ways  selectors  act  and  think,  because  if  they  don't  adapt,  they  will  be  left  behind.      More  on  how  to  create  or  regenerate  your  brand,  at  otrcgroup.com.                            * Petros "Peter" Triantafyllou is an expert in international marketing, a Brand Architect and managing Partner at Off The Record Consulting. Since 1995 as a marketing consultant he was associated with top mass media brands and involved in retail and FMCG brands in Greece and Cyprus creating value. Off The Record Consulting is a 360ο Marketing services company that specializes in brand architecture, helping companies to create more opportunities.  #  "selectors"  not  consumers.