The Evolution of Readership

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THE EVOLUTION OF

READERSHIP

By Christie Stelling | Film240Photo, cc: Frank M. Rafik -‐ https://www.flickr.com/photos/abuaiman/12155587866/in/photolist-‐jw9yM9-‐cKNtyb-‐dCuZFY-‐bmiEPy-‐bn3sWq-‐9mACyz-‐doYPut-‐a8pcvh-‐aL5knK-‐coX7Nd-‐bn3sVf-‐dz1w7r-‐aF6skJ-‐qUyJBd-‐dsv3eg-‐9b35jp-‐9kjjqs-‐aDDrnd-‐7WwpmQ-‐bEP8fA-‐rzLJhL-‐dCRyY9-‐ezXa5P-‐b8gejk-‐c8Heh5-‐bLAKTK-‐QCRcaF-‐ojdkMJ-‐cXbp7S-‐oYi4ud-‐afutMu-‐aeFSAB-‐6BzAYu-‐attsBr-‐dNGJg3-‐awaA3F-‐9b6dK3-‐o8fnAp-‐fBLDUq-‐feU8YY-‐9mGC64-‐nA8fWs-‐9yojur-‐iXuhBZ-‐dv3GzR-‐A6U7VE-‐4YgHZ4-‐cabdDo-‐cvgiZA-‐b9yKJK

2“Reading might well have been among the last remaining private activities, but is now a relentless social pursuit.”(1) – Motoko Rich, New York Times

Photo, cc: Daniel Foster https://www.flickr.com/photos/danielfoster/14836238854/

3However, some consider reading to be a conversation starter, and perhaps the original

social network. (2)

Photo, cc: Chip Griffin– https://www.flickr.com/photos/chipgriffin/2207585271/in/photolist-‐4n5sc2-‐9WB1U6-‐ewmvTf-‐6D2xA-‐3aUPhp-‐7MzUVz-‐4mXmih-‐RwATkA-‐9Rkgcp-‐91CESg-‐6BxUCB-‐9VQXma-‐51pPQR-‐bsaTRq-‐4bjVcr-‐6qDTeM-‐87vdSi-‐S29LdT-‐aB52jh-‐sc5vP6-‐a6rxdC-‐DjLdRE-‐s77dfW-‐aiHLKH-‐aL754-‐8umCo8-‐dHnG9j-‐5xrJHw-‐8Hbj2U-‐oMZXv-‐3dt6j7-‐LDJhR-‐39ex6K-‐58A74-‐6X7Jt3-‐roDudh-‐8UFiGy-‐oyKTmw-‐jbZB4A-‐dwYaz1-‐83c4jv-‐fr1yyJ-‐SjjgUB-‐fSoyFG-‐5qzR5H-‐chodfA-‐hCav5-‐4ToAaQ-‐gFMU9Q-‐aw5Ze7

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Book clubs have greatly impacted individuals desire to read, and the act of social readership. (3)

Photo, cc: Betsy Watters– https://www.flickr.com/photos/h2os/2947284209/in/photolist-‐5urAUZ-‐epRdgd-‐epRggb-‐5uvYqG-‐epR8u1-‐eoV6g8-‐epRgSJ-‐5urziR-‐8bbYg5-‐5urye4-‐epRzdu-‐5uvXnL-‐epR9fY-‐eoVbug-‐5uvXcb-‐2GedCf-‐epR1u5-‐epRuaQ-‐eoV4Pv-‐epR9M5-‐8QpYrC-‐5uvX2A-‐4WocLc-‐epR8HY-‐epR1a7-‐5uvZpN-‐epRzRW-‐4WsrQ3-‐

epRn7Y-‐eoVh8D-‐5uvYYG-‐eoV5Yz-‐aBY7VW-‐7FStJh-‐epRb5q-‐5urzZ8-‐eoUYU6-‐dxJ86A-‐epRoid-‐eoVfNZ-‐epRnK1-‐7FNwZD-‐eoV8ta-‐2Gdoqq-‐eoV2P2-‐epRaQb-‐epRut7-‐eoVcd6-‐eoV3Ke-‐epRoWL

5In fact, “The all-‐powerful Oprah Book Club is not so much a club as a ruthlessly influential marketing vehicle...”(4) – Kate Pickert, Time

Photo, cc: Daniel Foster-‐ https://www.flickr.com/photos/danielfoster/32142286395/

6“Book clubs have a special authority because they are

committed, voracious readers who ask poignant

questions.”(5)– Piper Kerman, NewsDay

Photo, cc: Daniel Foster–https://www.flickr.com/photos/danielfoster/23764835422/

7

Benefits of Book Clubs

Increased Confidence & Comfort in Professional

Discussions

Graphic (in order) by Gerald Wildmoser, Anbileru Adaleru, Jelle Akkerman, Luis Prado (all) via thenounproject.com

Deeper Understandings & Perspectives (6)

Build & Reinforce Relationships

Encourage Systematic Reading Habits

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Today, social readership is shifting from book clubs to online conversations, and digital books, magazines, and other publications. (7)

Tablet image by amazon.comTablet graphic by creativemarket.com

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Photo, cc: Daniel Foster– https://www.flickr.com/photos/danielfoster/23569486620/

25% of millennials buy e-‐books, and the average kindle owner buys 5X more books than the average reader. (8)

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Publishers have had to re-‐work their business models to accommodate

the convergence and digitization of the industry. (9)

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Many magazine companies have adopted Pinterest as their ally, in an effort to attract readership in this digital era. (10)

Background image: pinterest.com

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Netflix-‐like subscription models have been adopted by many publishers. Texture by next issue is a $10 monthly subscription that grants readers with unlimited access to hundreds of titles. (11)

Tablet graphic by creativemarket.comLogos are from amazon.com, texture.ca, and globeandmail.com

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E-‐readers enable the opportunity for big data to be leveraged and utilized to identify people’s preferences. (12)

Images from netflix.com

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Although some criticize this practice to be invasive, it could ultimately lead to

increased readership (13)

Photo, cc: Daniel Foster–https://www.flickr.com/photos/danielfoster/24668798276/

15Digital reading could lead to more engaging books thanks to programs such as Amazon’s “pay-‐per-‐page” initiative, where authors are compensated for each page turned on an e-‐reader. (14)

Photo, cc: Jayel Aheram– https://www.flickr.com/photos/aheram/2036979428/in/photolist-‐47141Y-‐8BMwjM-‐7BGSgA-‐cjEoX-‐586MeG-‐7BGSgC-‐7BGSgs-‐6APq5n-‐5DiZBp-‐5DiZBc-‐61tfnz-‐5DiZBa-‐8tkRoq-‐d6JjJ5-‐ax8pax-‐5Dj1PF-‐4JaqQY-‐4dxyAQ-‐7BGSgo-‐xF6RX-‐5DiZBt-‐8BMxdM-‐2WzqwD-‐582zme-‐UmBz-‐pF2ra-‐fBH2V2-‐S4Cf8v-‐2nEkS-‐bnkPBt-‐bkJ3Ht-‐peH3Fi-‐5oNE5u-‐99Fg6S-‐8thR6X-‐4NLEC3-‐4vR2nw-‐3gbTsv-‐2WzJ4X-‐9aoqvp-‐dKE9sz-‐qh2bhy-‐6ARjXT-‐nk35L6-‐68f5fP-‐dnZZQ-‐2Wzzhg-‐2WzufP-‐abu2C4-‐m85cVP/

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Despite the proven benefits of social readership, and the

opportunities presented by the digitization of the publications industry, some people are still

skeptical. (15)

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People worry that like other forms of digital interaction, people are less focused with e-‐books compared to paper books. (16))

Photo, cc: Moyan Brenn– https://www.flickr.com/photos/aigle_dore/5951685233/in/photolist-‐a4VWED-‐a2FFGm-‐dYumLH-‐nJnwpp-‐o3DvWe-‐o3JRio-‐nJozZX-‐o1S7Rz-‐nJnuPF-‐QtXAi-‐bKecSa-‐qVkqup-‐pRyVnG-‐aYQDpR-‐81Rc1J-‐6tknkf-‐8rsXxx-‐7SpXkV-‐CMamE7-‐GoMaM-‐4xeK6e-‐6cvz6R-‐co8nXm-‐8tc9a8-‐6cFVrD-‐8W1WMX-‐eg9g95-‐ce4nkm-‐6cKZLw-‐p7CDKu-‐7HJx1Z-‐fvYFL-‐oSrSkH-‐7gM5Fy-‐9aoUSY-‐2qqrc-‐6Yauz6-‐oQbchx-‐oErs-‐5aqWYT-‐mNasYu-‐8qQZBz-‐aLzfEV-‐8rwpqR-‐9b6H6q-‐4MuUxW-‐7RoM6f-‐4fNyGv-‐d5CknA-‐rn74T

18However, the difference in comprehension between digital & paper reading has proven to be very small. (17)

Photo, cc: Hans Splinter -‐ https://www.flickr.com/photos/archeon/5365132902/in/photolist-‐9b6H6q-‐tbfpG-‐qWtbMm-‐5y4AP3-‐a6xkxS-‐asjweL-‐aLtx5v-‐7RoM6f-‐azxjoR-‐4fNyGv-‐soUua2-‐bNyFpD-‐adaiJe-‐ctkVn3-‐bkStJB-‐d9yXh3-‐74PzgU-‐cv6ZR-‐67ik1-‐qXXT2V-‐o8x3BH-‐5UjJNW-‐dR1S35-‐bNyEQT-‐qzJP2k-‐6uBWsC-‐7LNRgw-‐nvW7LK-‐avMhdj-‐fBibo1-‐FZk6kU-‐tS7rE-‐6xUMDe-‐96bpST-‐bc2gFH-‐czbhmU-‐e5HaZi-‐9dPUaN-‐7WivzR-‐nRiT58-‐eTWn1-‐5rFjuB-‐6TbjxW-‐dAjinH-‐dApMAb-‐dqjnmW-‐bnQuDX-‐fpsQk7-‐8Keu9M-‐bDEfUV/

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Whether it be a book club, an online discussion, or an interactive maglet, reading has a multitude of social benefits –whether it be a paper back or

electronic copy. (18)

Decreased Chance of DepressionHealth &

Wellbeing

Increased Emotional Intelligence

Graphics (all) via creativemarket.com

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Photo, cc: Daniel Foster-‐ https://www.flickr.com/photos/danielfoster/24068230833/

Although it can be difficult for some people to be media agnostic, it is important to evolve alongside readership methodologies to reap the associative opportunities and benefits.

21Works Cited(1) Rich, M. (2010, January 23). The Book Club With Just One Member. Retrieved March 2, 2017, from

http://www.nytimes.com/2010/01/24/weekinreview/24rich.html(2) Matrix, S. (2017). Film240: Media and Culture, Module 3, Lecture 1, Part 2. (3) Matrix, S. (2017). Film240: Media and Culture, Module 3, Lecture 1, Part 2. (4) Pickert, K. (2008). Oprah's Book Club. Retrieved March 2, 2017, from

http://content.time.com/time/arts/article/0,8599,1844724,00.html(5) Walsh, M. (2011, March 22). Book clubs evolve and grow in popularity. Retrieved March 2, 2017, from http://www.newsday.com/long-‐

island/suffolk/book-‐clubs-‐evolve-‐and-‐grow-‐in-‐popularity-‐1.2774993(6) Coleman, J. (2016, February 23). Why Businesspeople Should Join Book Clubs. Retrieved March 2, 2017, from

https://hbr.org/2016/02/why-‐businesspeople-‐should-‐join-‐book-‐clubs(7) Matrix, S. (2017). Film240: Media and Culture, Module 3, Lecture 2. (8) Matrix, S. (2017). Film240: Media and Culture, Module 3, Lecture 1, Part 1.(9) Matrix, S. (2017). Film240: Media and Culture, Module 3, Lecture 1, Part 1.(10) Haughney, C. (2014, September 22). Publications See Pinterest as Key Ally. New York Times, p. B1(L). Retrieved from

http://go.galegroup.com.proxy.queensu.ca/ps/i.do?p=AONE&sw=w&u=queensulaw&v=2.1&it=r&id=GALE%7CA383131321&asid=0f780e5cd6741f212e8aa23bef3281c0

(11) Alang, N. (2013, October 1). Why the Next Issue magazine app is not the future of publishing. Retrieved March 2, 2017, from http://www.theglobeandmail.com/technology/digital-‐culture/why-‐the-‐next-‐issue-‐magazine-‐app-‐is-‐not-‐the-‐future-‐of-‐publishing/article14639381/

(12) Prose, F. (2015, January 13). They’re Watching You Read. Retrieved March 2, 2017, from http://www.nybooks.com/daily/2015/01/13/reading-‐whos-‐watching/

(13) Alter, A. (2012, June 29). Your E-‐Book Is Reading You. Retrieved March 2, 2017, from https://search.proquest.com/docview/1022551817?accountid=6180

(14) Wayner, P. (2015, June 20). What If Authors Were Paid Every Time Someone Turned a Page? Retrieved March 2, 2017, from https://www.theatlantic.com/business/archive/2015/06/amazon-‐publishing-‐authors-‐payment-‐writing/396269/

22Works Cited Continued(1) Ferris, J. (2013, April 11). The Reading Brain in the Digital Age . Retrieved March 2, 2017, from https://www.scientificamerican.com/article/reading-‐paper-‐

screens/(2) Ferris, J. (2013, April 11). The Reading Brain in the Digital Age . Retrieved March 2, 2017, from https://www.scientificamerican.com/article/reading-‐paper-‐

screens/(3) Ferris, J. (2013, April 11). The Reading Brain in the Digital Age . Retrieved March 2, 2017, from https://www.scientificamerican.com/article/reading-‐paper-‐

screens/(4) Matrix, S. (2017). Film240: Media and Culture, Module 3, Lecture 2.

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