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The rise of social media platforms like Instagram, Pinterest and Tumblr have ushered in visual marketing as a key trend for 2013 and beyond. This presentation explores a (brief) history of the visual web, provides tips for developing and executing an effective visual content strategy and examines how brands are leveraging visual content to share stories, engage fans and drive sales. This presentation was delivered as part of Social Media Club Atlanta's 3rd Annual PechaKucha Night. In keeping with the PechaKucha ("Lightning Talk") style, these 20 slides were each delivered in 20 seconds for an engaging, informative and fast-paced session.
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The Evolution of the Visual WebLauren Thomas @HelloLT
Image via Big Stock Photos
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Why is the visual web gaining steam?
Image via Picky Wallpapers
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Key Driver: Rise of the mobile web
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Key Driver: Easier content creation + distribution
Image via Lookout Mobile Security
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Key Driver: Everything is content
Image via iStockphoto, AleksandarNakic
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Key Driver:Know what I meme?
Image via okgorgeous.com
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• + 1 billion users• Shift to Timeline
Image via Facebook
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• $1 billion acquisition• + 100m users• + 40m photos per day
Image via Dribbble.com by Mateusz Dembek
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• + 12m U.S. users• 25% of Fortune Global 100 companies• Inspirational + aspirational + addictive
Screenshot of Pinterest.com
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What’s a [brand] to do?
Image by AMC
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Develop a visual content strategy
Image via BusinessGrow.com
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Create Content + Context
Image via Optimum7.com
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Leverage user-generated content
Screenshot of NastyGal.comScreenshot from Statigr.am
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Inside / Outside
Image via BornTwoLead.com
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Cascade content across platforms
Image by Saad Faruque
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Explore the emerging (visual) ecosystem
Storytelling + Curation
Video
Photo
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Leverage analytics
Image via SocialStrand.com
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Make old school new school
Screenshots from NastyGal.com
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Carpe Diem (or Noctem)
Image via @Oreo
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Image via Keep Calm-o-matic
