Upload
patrick-crowley
View
120
Download
0
Tags:
Embed Size (px)
DESCRIPTION
A presentation given at a BIC breakfast meeting in 2013. Covers the 5 key areas of concern for publishers looking to engage and maximise. *Cost Containment * Visibility * Risk * Customer Insight * Globalization ePubDirect is an award-winning global eBook Distribution service providing digital solutions direct to publishers. Our powerful business intelligence tools and outstanding customer service deliver real results for our customers.
Citation preview
THE FUTURE OF DIGITAL DISTRIBUTION & SUPPLY CHAIN MANAGEMENT
• Ten years marketing experience in the publishing industry.
• Responsible for managing strategic partners to grow business, develop new markets and create effective marketing strategies.
• Development of relationships between international retailers and client publishers, collaborating with customers to maximize ROI within each channel.
• Contact Patrick: [email protected]
Patrick CrowleyDigital Marketing Manager
Publishers
Retailers
Challenge• Access to multiple
channels
• Sales reporting
• File storage
• Conversion
• Marketing
• Resources
• Margins
Simplicity in a World of Complexity
Downstream
Processes Structure Technology
Digital Supply Chain
1. Cost Containment — Rapid, constant digital change is changing this traditional area of strength and outstripping publishers ability to adapt.
2. Visibility — Flooded with more information than ever, publishers struggle to “see” and act on the right information.
3. Risk — Asset Management, Rights, DRM, Margins. Finance, IT and sales are concerned about risk and dependency.
4. Customer Insight — Despite demand-driven mantras, publisher's are better connected to their suppliers than their customers.
5. Globalization — How to take advantage of the new revenue growth opportunities available in the digital world.
5 Area’s of Focus
1. Technology — Visibility empowering decisions. Dashboards will display the real-time status of titles, territories, prices, margins, sales increases, sales deceases, inventories and consumer requirements.
2. Inter-connectivity — A holistic view of the disparate supply chain elements will enable worldwide networks of supply chains to plan and make decisions together.
3. Intelligence — Advanced eBooks analytics and modelling will help decision makers evaluate alternatives against a complex and dynamic set of risks and constraints.
The Supply Chain of the Future
Revenue
Growth
Asset
Utilization
Cost
Reduction