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Implications for Public Services in Academic Libraries
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Web 2.0 Trends & the Academic Library: Implications for Public Services
Presented by Amber Burtisat Wright State University March 4, 2008
What is Web 2.0?
Concept describing user’s experience of the Web as a platform
Characterized by: open communication and collaboration the decentralization of authority content sharing
EXAMPLES
RSS Feeds Wikis Blogs Podcasting Photosharing Social Networking Social Bookmarking
Web 2.0 & Academic Library Public Services
Promotion
Collaboration
Communication
Instruction
PROMOTION
Outreach
Marketing
Branding
Public Relations
COLLABORATION
Information Literacy Courses
Research Guides
Integrated Course Management Systems
Technology Labs
COMMUNICATION
Library News
Library Events
Campus programming
Internal communication
INSTRUCTION
Tutorials
Medical Education
Bibliographic Instruction
Library Tours
The Future of Web 2.0
Forecasted to continue to grow in popularity
College age students will continue to be among the most regular users
It’s not just a fad…it’s a shift in the way we use the Web
The Future of Web 2.0
The Web 2.0 technologies that flourish:
Will be useful to users’ day-to-day lives
Will work together well
Essential Technologies
Podcasting
Social Networking
RSS
Essential Technologies
Both iPod and social networking sites are part of many students’ daily lives
RSS works with iPod and social networking sites
What is Podcasting?
An audio file that the user downloads and plays on a portable or desktop digital player
An audio file delivered to the user’s device using RSS and a feed reader
Uses for Podcasting
Bibliographic instruction sessions Tutorials Library tours and orientation Class lectures Increasing access Events
What is Social Networking?
Web-based sites which provide space for building social networks
MySpace, Facebook, Flickr
Uses for Social Networking
Marketing Provide catalog Portal into the library E-reference
What is RSS?
Really Simple Syndication
or Rich Site Summary
Subscribes users to updates from web-based sources
Uses for RSS
Search feeds New title feeds Journal feeds Library news feeds Blog and Wiki update feeds
Implementing Web 2.0 Technologies
To be successful a service must meet your users’ needs
The real challenge is marketing the service
Marketing Web 2.0 Services
Marketing should focus on how the service will improve the users’ experience
Help them succeed Fit into their current technology use
Should not focus solely on the technology
Marketing Web 2.0 Services
Must be constantly thinking about how to engage your user on their terms
Must be in touch with your users’ needs and the issues currently affecting them
Must pay attention to current and emerging trends in Web 2.0 technology
LIS Wikiliswiki.org/wiki/Main_Page
The Krafty Librarianwww.kraftylibrarian.com
David Rothman.netdavidrothman.net
ALA TechSourcewww.techsource.ala.org
Information Wants to Be Free meredith.wolfwater.com/wordpress
Questions?
Time for Questions and Answers