The Global Influence - BOOK summary

▶

AVAILABLE NOW ON

AMAZON.COMwww.theglobalinfluence.com

THE SUMMARY

www.theglobalinfluence.com

ABOUT THE GLOBAL INFLUENCE

Small businesses are no longer confined by national borders. Today’s consumers no longer have to buy locally; instead they support brands and businesses worldwide.

Brands that generate online brand recognition and consumer trust can now acquire a devoted tribe of international followers.

Attract clients from around the world!


The Facts“By 2018, there will be 130 million cross-border shoppers spending over $300 billion online” Modern Spice Routes: The Cultural Impact of Cross-Border Shopping

The Internet leveled the global marketing playing field.

Small businesses can now build a loyal international customer base.

Today’s consumers want value, and value has no borders.


TRANSFORM YOUR BUSINESS INTO A

#GLOBALINFLUENCER!


▶

EstAblish AN iNtErNAtiONAl MArkEt tO ExpANd tO 1

Understand local business, tax regulations and trademark lawsAssess how easy it is to ship to these countriesDetermine how social media-affluent the demographic is Assess their willingness to shop abroad


▶

CrEAtE A uNivErsAl brANd2

Refine your branding so that it will translate internationallyZero in on your special offeringFocus on raw emotions


▶

bE MiNdful Of lOCAl trAdEMArk lAws ANd CulturAl diffErENCEs 3

If your product is patented in the US, you will need to extend your protection in the specific country you plan on doing business in

Be mindful of cultural sensibilities: Choose a color pattern for your website that is universally accepted and appreciated by different cultures. It’s impossible to please all cultures but try to be as respectful as possible.

The United States Patent and Trademark Office’s website (uspto.gov)

http://uspto.gov


▶

uNdErstANd whErE yOur iNtErNAtiONAl AudiENCE

is spENdiNg thEir tiME ONliNE4

Not all countries use Google as their main search engine Baidu is the most popular search engine in China, Naver in South Korea and Yandex in Russia.Research your audience’s social media platform of choice


▶

OptiMiZE yOur E-COMMErCE sitE fOr AN iNtErNAtiONAl AudiENCE5

Create an international merchant accountUpgrade your shipping optionsBuild trust by having strong customer service & fair return policiesTranslate when targeting Non-English speaking countriesEnsure your site is mobile / tablet compatible


▶

ExpANd yOur glObAl rEACh6

Understand the local marketBuild a step by step marketing roadmapDon’t limit your efforts to social mediaSpend money on geo-targeted digital Ads


▶

OptiMiZE yOur E-COMMErCE sitE fOr AN iNtErNAtiONAl AudiENCE7

Establish trustCreate incentivesPublish region specific newsletter


▶

tEst yOur CAMpAigNs8 Testing different international marketing strategies will help you grow your business organically. A/B testing is a great way to test different landing pages and measure results


CONCLUSION

Businesses who take time to learn about communities they do business with & are socially conscious strive internationally. Helping a local community in need and participating in altruistic efforts will be a positive reflection of your brand. The world is within reach for your ideas and products, and there’s never been a better time for small brands to break into the global marketplace.


▶ AbOutthE AuthOr

LUNA VEGA

WWW.LUNAVEGA.NET

Is an experienced digital marketing expert. She has worked on a range of large-scale digital initiatives for a list of

global clients. Living and working in diverse capitals such as New York, Miami, Singapore, Sydney, Paris and Berlin has given her the unique ability to seamlessly launch and manage global campaigns. These days she is passionate about helping small businesses and startups expand their online presence. She holds an M.P.S. master’s degree from New York University’s Tisch School of the Arts Interactive Telecommunications Program (ITP).