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The global worker has to be mobile, digital performant and always connected. The Internet, ICT and Web 2.0 offer him the universal framework for his personal and professional timeline. His communication is cross-cultural and his proficiency a learning at the speed of life. Social Collaboration became an important asset of Intercultural Management. The global worker looks like a stand alone, but he has to be backed by the virtual and real community in the social networks providing him credibility, visibility and trust. Thanks to his personal and professional communities through Social and Professional Networks the global knowledge worker gets reliable and the coherence of his identity is the core element. The global worker is part of cross-cultural communication and thus, a social networker, because when he needs input, audience, help and support - he know how and where he could get the useful information, know-how, skills. Intercultural Networking and community management is one of the most important opportunities of the 21st knowledge century.
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07.04.2023Dr.Angelica Laurençon, ESC Clermont
&
07.04.2023
Dr.Angelica Laurençon, ESC Clermont
… are both
global player, but…
07.04.2023Dr.Angelica Laurençon, ESC Clermont
…
has already his Corporate Identity, his brand, his
USP.
07.04.2023Dr.Angelica Laurençon, ESC Clermont
… Perhaps not always such a smart one
07.04.2023Dr.Angelica Laurençon, ESC Clermont
… The global worker has just
his name and his face
…and all the things Google
publishes about him on the web
07.04.2023Dr.Angelica Laurençon, ESC Clermont
if he has left any traces
on the world wide web, willingly,
unwillingly.
07.04.2023Dr.Angelica Laurençon, ESC Clermont
No matter, where and who
you’ll be one day…
07.04.2023Dr.Angelica Laurençon, ESC Clermont
In
and at the cross
cultural junctions
07.04.2023Dr.Angelica Laurençon, ESC Clermont
…
.On the cross cultural trip…the global worker needs a globally intelligible visibility, let’s call it
identity 2.0.
07.04.2023Dr.Angelica Laurençon, ESC Clermont
…
Identity 2.0?
07.04.2023Dr.Angelica Laurençon, ESC Clermont
… You don’t have to reveal any detail
07.04.2023Dr.Angelica Laurençon, ESC Clermont
… Be a web multitasker, yes.
But not a multifaceted ectoplasm.
07.04.2023Dr.Angelica Laurençon, ESC Clermont
Why? An identity 2.0 has to be
readable & coherent.
It’s part of yourbusiness card.
07.04.2023Dr.Angelica Laurençon, ESC Clermont
The Medium is the message. What’s their
message ?
45% of Social Networkers prefer still this kind of medium.
07.04.2023Dr.Angelica Laurençon, ESC Clermont
…
« I’m still a web ignorant,
outside of Socialnomics,
unfit for global business. »
07.04.2023Dr.Angelica Laurençon, ESC Clermont
… « I’m on the Social Web,
under cover, just for fun.
It’s my private chat & darkroom ».
N.B. Even Facebook has changed its targets since
2005.
07.04.2023Dr.Angelica Laurençon, ESC Clermont
.
has to design his
① identity 2.0
② eportfolio
07.04.2023Dr.Angelica Laurençon, ESC Clermont
…
① Identity 2.0
visualizes
Your public timeline
interface.
07.04.2023Dr.Angelica Laurençon, ESC Clermont
Start designing your web show case.
Visibility & visualization are
competive advantages
07.04.2023Dr.Angelica Laurençon, ESC Clermont
… A timeline, cross
culturally readable, presentable.
07.04.2023Dr.Angelica Laurençon, ESC Clermont
… socially connected!
07.04.2023Dr.Angelica Laurençon, ESC Clermont
…
visualizing your
skills, experience, proficiency, credibility, life long
learning, … Your identity
2.0.
07.04.2023Dr.Angelica Laurençon, ESC Clermont
At the bottom line aSocial Media Strategy,
perhaps not a sophisticated one
07.04.2023Dr.Angelica Laurençon, ESC Clermont
… like this
07.04.2023Dr.Angelica Laurençon, ESC Clermont
but, the 21st century global (knowledge)
worker should be a good web navigator
too.
07.04.2023Dr.Angelica Laurençon, ESC Clermont
Some people sti ll ignore the unwritt en Web
Rules…
07.04.2023Dr.Angelica Laurençon, ESC Clermont
And that the Social Networks are more than a
chat…or dark room.. .
07.04.2023Dr.Angelica Laurençon, ESC Clermont
Why are you on a Social Network?
Faceless on Facebook Or
SimilarWhy are YOU on Social
Networks?
07.04.2023Dr.Angelica Laurençon, ESC Clermont
To be a person other people would like to join their groups or networks?To be visible, findable, trustworthy, identifiable…if somebody is googlingyour name!
07.04.2023Dr.Angelica Laurençon, ESC Clermont
… Thus, the global
worker has to
07.04.2023Dr.Angelica Laurençon, ESC Clermont
… .Requested Skills
PublishingText, sound, images
Sharing ContentNetworking
Community ManagementViral Awareness
Listening, Content Harvesting`Connected Thinking
07.04.2023Dr.Angelica Laurençon, ESC Clermont
Social Media is human interactivity
& interaction
Contribute, share, publish,
connect
07.04.2023Dr.Angelica Laurençon, ESC Clermont
Social Networking is doing and learning
TIC apps, toolsSocial MediaSocial Networks 30
…
07.04.2023Dr.Angelica Laurençon, ESC Clermont
Content Creation for your eportfolio &
your identity 2.0 requires
07.04.2023Dr.Angelica Laurençon, ESC Clermont
Too
much
for
You?
07.04.2023Dr.Angelica Laurençon, ESC Clermont
07.04.2023Dr.Angelica Laurençon, ESC Clermont
07.04.2023Dr.Angelica Laurençon, ESC Clermont
and the way
you’ll get
forward
on the web way
07.04.2023Dr.Angelica Laurençon, ESC Clermont
Option « basic »
07.04.2023Dr.Angelica Laurençon, ESC Clermont
Option pro …active
07.04.2023Dr.Angelica Laurençon, ESC Clermont
Option premium… interactive
07.04.2023Dr.Angelica Laurençon, ESC Clermont
Personal
Personal Social
Media
Professional Social Media
07.04.2023Dr.Angelica Laurençon, ESC Clermont
The Web 2.0, the ICT and Internet open the
global space for you2.
07.04.2023Dr.Angelica Laurençon, ESC Clermont
07.04.2023Dr.Angelica Laurençon, ESC Clermont
07.04.2023Dr.Angelica Laurençon, ESC Clermont