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THE GREAT TRANSFORMATIONHow Asian SMEs are digitally transforming traditional retail
Oliver Woods RED2 Digital
Red² Digital
Agency Credentials
RED2 DIGITALRegional Digital AgencyPerformance SpecialistsHQ = Saigon (HCMC)
THREE PRIORITIESDigital Marketing, In-StoreWarung of the FutureLessons for a Digital Salesforce
BURGERS & BONESDriving offline traffic with digital marketing
15,000300
T H E N U M B E R O F P O S T S AV E R A G E F B U S E R S C O U L D S E E D A I LY F R O M A L L C O N N E C T I O N S
T H E N U M B E R O F P O S T S AV E R A G E F B U S E R A R E A C T U A L LY S H O W N D A I LY
INSTAGRAMMABILITY
GOLIVE
OR GOHOME!
HOW TO WINBe Instagrammable:
compelling imagery & video
Motivate customers to share & create
Curate & distribute - don’t create & pray!
A WARUNG A type of small family-owned business
SOURCE: www.techinasia.com/indonesia-fintech-report-2016
GET READY!
THE RETAIL DESTROYER?
“OUR VERY LIVING IS SELLING. WE ARE ALL SALES PEOPLE”
BONOBO Guideshops: offline-to-online
IN-STORE CONCIERGE
BONOBO Guideshops: offline-to-online
BONOBO Guideshops: offline-to-online
REALPEOPLE
E-REZEKI Crowdsourcing Labour
OVERKILLRobots
AugmentationLazy Automation
THIS GUY IS THE FUTURE OF RETAIL
THE GREAT TRANSFORMATIONHow Asian SMEs are digitally transforming traditional retail
Oliver Woods RED2 Digital