Embed Size (px)
Citation preview
The Happiness Gap
The Happiness Gap
The Happiness Gap
About the Survey
• Goal to determine drivers and effects of job satisfaction in digital media industry
• Digiday polled its opted-in base of leading digital media and marketing professionals
• Results gathered over 3 weeks – February 11 – March 3, 2013
• 601 Respondents including 171 Publishers
The Happiness Gap
The Happiness Gap
How We Analyzed the Results
The Happiness Gap
The Happiness Gap
• Multiple regression analyses were
conducted to identify the most important
predictors of Industry Job Satisfaction
• New variables were introduced to rinse
and condense the information present
in survey questions
• Explored using both interval scale and
dummy variables. In the end, we used
dummy variables for our analysis
The Happiness Gap
The Happiness Gap
The Results
The Happiness Gap
Happiness by Industry Role
3.29 3.21 3.58 3.54 3.46
Advertiser Agency Publisher Tech / Service Provider
Other
The Happiness Gap
We’re Generally a Happy Group
3.5 10.5
18.1
59.6
8.2
Miserable Unhappy Satisfied Enjoy Love
Rate Your Happiness 85.9%
The Happiness Gap
And We’re Getting a Bit Happier
2.9
17.0
39.8
26.9
13.5
Much Worse Worse Same Better Much Better
Change in Happiness in Last 12 Months
The Happiness Gap
What we LOVE about our jobs
The Happiness Gap
“That I am The Man”
The Happiness Gap
We Love the people, the technology, and the dynamic nature of our jobs
The Happiness Gap
Always… / Constantly… • Always a new challenge • Always challenging and changing as technology and landscape constantly changes.
Young and/or young minded people work in industry. • Always dynamic and never a dull moment. Also, it's not black and white which
provides a constant challenge and opportunity to innovate and test. • Always interesting, never boring • Always moving and changing. Always something to learn and implement. • Constant learning and innovation • Constantly changing marketplace, applied mathematics, custom sales solutions,
RFPs, thinking outside the box, I get to play in a lot of different sandboxes • Constantly changing, exciting field. • Continually evolving.
The Happiness Gap
What we HATE about our jobs
The Happiness Gap
“That other people hate The Man”
The Happiness Gap
“I hate how crazy the marketplace has become.
My job has a lot to do with stalking people and
trying to get answers.”
The Happiness Gap
We hate the some of the people (agencies), the work, and the lack of …
The Happiness Gap
Lack of… • Lack of response from agency contacts • Lack of after sales support. Not having enough time to be a
true consultant to help evaluate campaigns in detail. • lack of standardization, professionalism, chaotic at times
(but I guess that could be any discipline) • lack of standards; too much reliance on manual processes • Lack of tracking metrics, and the ability for ad agencies to
adapt to publisher metrics.
The Happiness Gap
We’ve Been Loyal to Our Employer
12.5
28.0
19.0
29.8
10.7
<1 year 1-2 years 3-4 years 5-10 years >10 years
Time in Current Job 59.5%
The Happiness Gap
But Not Because We’re Happy
3.71 3.55 3.78 3.56 3.44
<1 year 1-2 years 3-4 years 5-10 years >10 years
Happiness by Time in Current Job
The Happiness Gap
Most Plan to Leave in Next 2 years
11.1
45.0
36.8
7.0
Actively looking Next Year or Two Five Years Lifer
Percent by Commitment
56.1%
The Happiness Gap
We’re Leaving Because We’re Unhappy
2.7
3.4 3.9 4.1
Actively looking Next Year or Two Five Years Lifer
Happiness by Commitment Level
The Happiness Gap
Who is Unhappy?
The Happiness Gap
First, what doesn’t correlate with job happiness
The Happiness Gap
Both Sexes Equally Happy
3.49 3.67
Male Female
Happiness by Gender
The Happiness Gap
We Work Hard
0.6 0.6 1.2
36.3 40.9
14.6
3.5 2.3
<20 20-29 30-39 40-49 50-59 60-69 70-79 80+
Percentage by Hours Worked
The Happiness Gap
Long Hours Don’t Make Us Unhappy
4.00 4.00
2.00
3.58 3.54 3.56 4.00
4.50
<20 20-29 30-39 40-49 50-59 60-69 70-79 80+
Happiness by Hours Worked
The Happiness Gap
We Feel A Bit Underpaid
4.1
24.6
57.3
4.7 9.4
Gulag Worker Underpaid Fair Overpaid Top of field
Rate Your Compensation
The Happiness Gap
But Money Doesn’t Buy Happiness
3.6 3.2
3.7 3.5 3.8
Gulag Worker Underpaid Fair Overpaid Top of field
Happiness by Compensation
The Happiness Gap
Tenure Doesn’t Matter Much
3.50 3.54 3.85
3.42 3.69
<1 year 1-2 years 3-4 years 5-10 years >10 years
Happiness by Time in Industry
The Happiness Gap
Age Doesn’t Matter
3.58 3.53 3.71 3.50 3.60
20-29 30-39 40-49 50-59 60+
Happiness by Age
The Happiness Gap
Now, here’s what does correlate with job happiness
The Happiness Gap
Underlings Make Us Smile
3.42 3.59 3.70 4.18
3.60 4.00
0 1-10 11-20 21-50 51-100 101+
Happiness by # of People Managed
The Happiness Gap
Location makes a difference
3.46 3.50 3.60 3.67 3.83 4.00 4.00 4.00
Happiness by Location
The Happiness Gap
We Are Unhappiest in Lower Ranks
3.38 3.39 3.50 3.53 3.89 4.40
3.78 4.17
Happiness by Seniority
The Happiness Gap
Training Makes Us Happy
2.80 3.17
3.51 3.82
3.45
Drowning Need Help Adequately Trained
Maestro In My Sleep
Happiness by Preparation for Current Job
The Happiness Gap
A Career Path Makes Us Even Happier
2.43 2.97
3.80 3.94 4.00
Stuck in Dead End Job
A Chance for Advancement
Will Eventually Get Promoted
Easy to get promoted if work hard
Guaranteed with reasonable
effort
Happiness by Opportunity for Advancement
The Happiness Gap
The Happiness Gap
focus on lower ranks with training + opportunities
-> happiness -> retention
The Happiness Gap
If we had a magic wand…
The Happiness Gap
Publishers want agencies to be creative, understand, and communicate
