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Grupo Parada is a marketing consultant firm that specializes in connecting brands with the U.S. Hispanic and Latin American digital markets. Call us today and see how we can magnetize your brand! (877) 762-6322 Ext 801 Visit Us at: http://www.grupoparada.com/ Like us on Facebook: https://www.facebook.com/grupoparada Follow us on Twitter: https://twitter.com/grupoparada Add us on Google+: https://plus.google.com/u/0/105225839916482226268/posts Email: [email protected]
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HISPANIC INTERNET MARKETING
AGENDA
• Opportunities
• How to market to the Hispanic
Online Market
• Recommendations
• Q & A
HISPANIC INTERNET MARKETING
HISPANIC MARKET
0
20
40
60
80
100
120
19701980
19902000
2010*2020*
2030*2040*
2050*
Census
Projections
HISPANIC POPULATION IN THE UNITED STATES: 1970 TO 2050
Source: U.S. Census Bureau, 2006 American Community Survey
HISPANIC ONLINE MARKETHISPANIC INTERNET USERS 2007-2012
The Power of the Hispanic Consumer Online / A complimentary report from Scarborough Research
http://www.scarborough.com Release Year: 2008
HISPANIC ONLINE MARKETA SOUGHT-AFTER DEMOGRAPHIC PROFILE
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Under 35 Household Income $50k+
Employed 4 Year College Degree or +
Home Ownership
Total Hispanics (18+)
Hispanic Internet Users (18+)
WHAT EXPERTS ARE SAYING
HISPANIC ONLINE MARKET
OPPORTUNITIESHISPANIC FACT PACK 2009 : MEDIA USAGE
OPPORTUNITIESHISPANIC FACT PACK 2009: US HISPANIC ADVERTISING SPENDING
HISPANIC ONLINE MARKETUSEFUL RESOURCES
• U.S. Hispanic Population: 2006 www.census.gov
• Social and Economic Characteristics of the Hispanic
Population: 2007www.census.gov
• Hispanic Media Usage www.emarketer.com
• Hispanic Fact Pack 2009www.adage.com
• The Power of the Hispanic Consumer Onlinewww.scarborough.com
OPPORTUNITIESSPANISH KEYWORDS TRENDS JAN 2007 – SEP 2008
OPPORTUNITIESCPC DIFFERENCE BETWEEN ENGLISH AND SPANISH
How to reach the
Hispanic Online
Market?
MARKET TO HISPANICS ONLINE
• First, Second, Third Generation
• Acculturated, Assimilated, Isolated
• Language of preference
• Nationalities
MARKET TO HISPANICS ONLINE UNDERSTAND THE COMPLEXITIES OF THE MARKET
CULTURAL COMPETENCY IS KEY
MARKET TO HISPANICS ONLINE
HISPANIC INTERNET MARKETINGINLANET PROCESS
Strategic Hispanic
Marketing
HispanicMarket
Research
KeywordResearch
CompetitionResearch
Web site Audit
Digital Marketing
Mix
Search EngineMarketing
Social Media Marketing
Email Marketing
Analytics & Conversion
VisitorAnalysis
CustomerBehavior
ReputationManagement
MARKET RESEARCH, COMPETITIVE INTELLIGENCE
HISPANIC INTERNET MARKETING
HISPANIC FACT PACK 2009
HISPANIC INTERNET MARKETING
MARKET RESEARCH / COMPETITIVE INTELLIGENCE
HISPANIC INTERNET MARKETING
SEARCH ENGINE MARKETING
HISPANIC INTERNET MARKETING
SEARCH ENGINE MARKETING TOOLS
HISPANIC INTERNET MARKETING
SEARCH ENGINE MARKETING: WHAT TO AVOID
HISPANIC INTERNET MARKETING
SEARCH ENGINE MARKETING: WHAT TO AVOID
HISPANIC INTERNET MARKETING
SEARCH ENGINE MARKETING: WHAT TO AVOID
HISPANIC INTERNET MARKETING
SEARCH ENGINE MARKETING: WHAT TO AVOID
HISPANIC INTERNET MARKETING
• You can't manage what you can't measure.
MEASURE THE IMPACT OF YOUR ONLINE STRATEGIES
HISPANIC INTERNET MARKETING
Test, Test and Test
Research First
Start Targeting the Hispanic Market
RECOMMENDATIONS
INLANET DIGITAL MARKETINGBASED IN NEW YORK, NY
Hispanic Internet Marketing
Agency
that assists companies in connecting with
U.S. Hispanic & Latin American
Online Markets
http://www.inlanet.com
Marcelo R. Rodriguez
(877) 762-632 ext 803
