A Global Look Into the Future of Sustainability

Mark LeeSustainAbility

Waves

The Fourth Wave

Waves of Change

Governments Markets Globalization Creativity?

Divides

Ten Divides – Ten Opportunities

DemographicFinancialNutritionalResourcesEnvironmentalHealthGenderEducationalDigitalSecurity

– demographicreality

The world is heading to apopulation of 9 billion by

2050, with 95% of growthexpected in developing

countries

opportunityMeet the needs of billionsof people affected bymarket failures in bothdeveloping and developedcountries

sample response

Ford’s Megacity MobilityCEMEX’s Patrimonio Hoy

resources

reality60% of ecosystem

services, such as freshwater & climate regulation,

are being degraded orused unsustainably

opportunityEnable development thatuses the earth’s resourcesin a sustainable way

sample response

BP’s targetneutralGoogle’s RE<C

– nutritionalreality

The world now producesenough food for everyone,

but over 850 millionpeople still face chronic

hunger every day

opportunityAddress the needs ofthose with too little food –and too much

sample response

Danone & Grameenyogurt partnership

Kraft’s de-worming foods

Transformation

Evolution

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