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The human cloud has evolved from manufacturing to BPO and now to individuals outsourcing everyday tasks over online platforms. This opens up a whole host of opportunity, and some significant management challenges for how people get work done.
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The Human CloudHow Online Collaboration is Turning into Real Solutions
Eric TaussigFounder & CEO, Prialto
Overview
What is the Human Cloud?How has it evolved?Is it changing the way we work?Can it dramatically enhance productivity?What are the challenges & possibilities?What‘s the future of the Human Cloud?
Modern life often feels like this
We forget 95% in days. We apply less than 5% of what we learn.
We teach ourselves to squeeze more hours out of the day, but with little effect
Companies and individuals use SAAS apps to simplify, but are quickly overwhelmed
Within 30 days of purchasing an app, 95% of buyers have stopped using it.
Enter Outsourcing
The solution is now to outsource services to remote workers
Some experts estimate that online labor by independent "cloud" workers represents over $1 billion USD a year
It fits with ongoing trends surrounding market specialization, which are especially common with smaller companies that don’t have a large staff
The Evolution of Outsourcing
Manufacturing in the post-WWII Economy
Moving from Manufacturing to Crowdsourcing
Functional Specialties for Medium Size Businesses
Payroll, Accounting, Call Centers
Business Process Outsourcing for developing economies and Fortune 1000s
Software, HR, IT, Finance
AT&T Deregulation
Mass-Market VOIP
Human Cloud for Startups, SMBs and individuals
Ubiquitous Outsourcing and Collaborative apps
E-Lance, Craigslist, Kickstarter
1984 2004 20071990s1970s – 1990s
+
What is the Human Cloud?
Remote and virtual collaboration that can’t be done by apps alone (SwaS: software w/a service)
Throw your tasks out into the cloud, and they come back completed
+ = ?
Human Cloud SegmentsBrokers or
individuals who have a web
presence and are dedicated to a particular area
CrowdsourcingMatchmakers &Independents
Functional Specialty
Service Marketplace
Firms focused on traditional
business functions
Web-based aggregation of
firms and independent workers
Platforms that gather dozens of independent
workers to complete tasks
I III
$$ Tasks
$$$ Tasks
$ Tasks
$$$ Tasks33%+Increase in Productivity
Outsourced
$$ Tasks
Creating a Productivity Shift
$ Tasks
Increasing the Value of a CEO’s Time
Time Hours Rate Value
CEO 10% 1 $300 $300
Manager 40% 4 $50 $200
Worker 50% 5 $15 $75
Total 100% 10 $575
Time Hours Rate Value
CEO 50% 5 $300 $1500
Manager 40% 4 $50 $200
Worker 10% 1 $15 $15
Total 100% 10 $1715
CEO 1 has an annual value of $158,125
CEO 2 has an annual value of $471,625
Maximizing SaaS Applications
SaaS
SaaS SWaS (Software with a Service)
Benefits
Benefits
Traditional Services The Human Cloud
Management Challenges
Getting Started
with a new employee
Creating Context
to make the employee proactive and
confident
Ensuring Continuity
of people, processes and best practices
These challenges are not unique to the human cloud space, but are greatly exacerbated in a remote work situation. Ideal managers will need to have
honed their project management and team engagement skills.
Traditional Services The Human Cloud
Technology
Solution: An Integrated Approach
People
Process
TechnologyProcess
People
Future of the Human Cloud
Tandem 20 years ago Outsourcing now ubiquitous Phone = Free Collaborative apps = low cost Core competencies redefined Transform execution
The human cloud is integrating into everyday life
