Sony ElectronicsMike Fasulo Chief Marketing Officer

L’Oreal

Marc Speichert Chief Marketing Officer

Skype

Elisa Steele Chief Marketing Officer

Aflac

Michael Zuna Chief Marketing Officer

Hertz

Bob Stuart Chief Marketing Officer

Jockey InternationalDustin CohnChief Marketing Officer

CMO INSIGHT FROM

MEET AND WORK WITH

Drive engagement and salesthrough customer-centric, multi-channel marketing - without crippling complexity

bECOME A CUSTOMER CENTRIC bUSINESS

SUCCESS OVER MULTI-CHANNEL

bUILD UNIQUE CUSTOMER EXPERIENCES

MEASURE TO IMPROVE PERFORMANCE

SEAMLESS INTERNAL COLLAbORATION

learn

Marketing Summit

incitemc.com/marketing#incitesummit

September 18–19 New York City

incitemc.com/marketing#incitesummit

Your new tool for better marketing 88%

of CEOs say customer-alignment is top corporate priority for next 5 years. So this is the main focus of the entire Summit.

79%of marketers say multi-channel marketing is very complex - and only 48% feel prepared for it. You’ll get prepared, with 40+ experts to help you.

Join the conversation: facebook.com/InciteMC@InciteMCwww.incitemc.com/marketing

WELCOME TO THE INCITE SUMMIT

What you’ll learnTargeted and relevant corporate insight on the key issues for you in 2013:

CUSTOMER CENTRIC BUSINESS: How you can drive your company to become better aligned with customers – and then do marketing that’s more effective

MULTI-CHANNEL MARKETING: Assess the fragmented marketing landscape, and build a strategy that reaches customers where they want to be reaches customers at the right time and place - for better response

UNIQUE CUSTOMER EXPERIENCES: Leverage new opportunities to segment and target customers – so you can build personalised messages and unique, seamless experiences

MEASUREMENT TO IMPROVE: Get cutting-edge insight on how you can more accurately measure the impact of your marketing on your brand – and bottom line

SEAMLESS COLLABORATION: Break down silos and build harmony so multiple departments work better together to share data on customers and co-ordinate external messaging for a more authentic voice

WHAT MAKES US DIFFERENT

NOT YOUR STANDARD CONFERENCE. Why?Because we:Ban powerpoint to enhance interaction We don’t force you to sit through extensive and irrelevant slide decks

Ensure every discussion is relevant and useful Not a platform for self-congratulation and irrelevance

Focus on sceptical debate and reality We don’t advocate the latest developments simply because they’re new

Engage your peers with valuable content permanently We don’t just pitch you for 3 months and disappear

TOUGH QUESTIONS, CHALLENGING DEbATE

Our Guarantee to YouSeniority for Unrivalled Insight: With 12+ Chief Marketing and Communications Officers, you get in-depth insight from the people shaping strategy at some of the biggest companies in the world, like L’Oreal, Sony and Molson Coors

Peer-Driven to Guarantee Relevance: Every session has been suggested by senior marketers - so every session is aligned to your needs

Always Cutting Edge: Every discussion evolves right up to the event, meaning the rapidly-changing marketing environment is reflected, not ignored

Exclusively Corporate: No agencies or vendors invited. This was built by your corporate peers - for you and other corporate peers

To collaborate in defining our sessions, go to www.incitemc.com/join

What are you waiting for? Buy your ticket now at www.incitemc.com/marketing save $400 if you book before July 12

We’ve got a track record you can trust...

But don’t just take our word for it:

This is a new brand from the team that brought you Useful Social Media and Ethical Corporation. With over twelve years’ experience in putting together business summits, we know how to deliver you the conference and the community that you need.

USM

Loved it, awesome American Airlines

Great speakers, great content, great brands Goddard Systems

Very enlightening General Motors

Great speakers on corporate focused topics SAP

My spend is well worth it Verizon Wireless

I was inspired by so many of the presentations Regions Financial

A wonderful opportunity to connect eBay

An excellent way to gain actionable insights YUM! Brands

Loved it, awesome American Airlines

Great speakers, great content, great brands Goddard Systems

Very enlightening General Motors

Great speakers on corporate focused topics SAP

My spend is well worth it Verizon Wireless

I was inspired by so many of the presentations Regions Financial

A wonderful opportunity to connect eBay

An excellent way to gain actionable insights YUM! Brands

And who has come along to our conferences before?

and many more!

What MaKes us DIFFeReNt

We know your key problems.Incite helps you solve them.

of marketers say it’s important to build unique

customer experiences and more

personalised campaigns

So 8 Chief Marketing Officers and Vice-

Presidents are tasked with investigating this issue with you - and

sharing their expertise

86%

say multiple departments must

work better together for a company to

deliver enhanced, unified customer

experience Co-located with a

Communications summit, you get 2 days of learning

to wortk together - and extra insight from

15 Chief Communications Officers and VPs of Communications

94%

of marketers say their company

needs to get more closely aligned to their customers

With insight from 13 C-suite executives,

over 7 keynote sessions and 6 workshops,

you’ll learn all you need to know

93%

of marketers say it’s important to do better integrated,

multi-channel marketing in 2013

so multi-channel is the second key theme

of the summit. 12+ hours of insight and discussion to help you

do your job better

91%

Want to see the full agenda? turn the page for a basic version, and see the complete programme at www.incitemc.com/marketing

YouR CoNFeReNCe

YouR CoNFeReNCe

Not Your Standard AgendaFluid, evolving and always cutting edge

You may have noticed our agenda only features titles and speakers on the next two pages.

That’s intentional. Our conference is designed to evolve right up to September 18.

All sessions are Q&A-based, and

you get to define the questions we ask.

You can vote on our current questions, and submit your own for each discussion, at www.incitemc.com/agenda

This ensures that every session:

1 Fits far more closely with your priorities: Detailed responses to core questions, not vague presentations

2 stays up to date: Rather than being stuck with a 3-month old agenda, you know that this Summit will keep pace with such a fast moving space

We’re also don’t promise the world. We can’t deliver all the solutions to all the problems challenging communicators worldwide. Nor can anyone else. What we can do is

1 Bring together the best corporate speaker roster you’ll find this year

2 Give you the opportunity to ask them your questions

3 Run robust, challenging, well-targeted debates

to get the best insight there is on all the issues you’re dealing with

There’s more detail online

We’ve done months of research, and already have our own list of core questions we’ll answer at the Summit.

You can get a full detailed agenda at www.incitemc.com/marketing

The agenda will evolve with your feedback, so get involved and make this conference even more valuable to you. Vote and submit questions at www.incitemc.com/agenda

expert speakers from these huge brands:

Join the conversation: facebook.com/InciteMC@InciteMCwww.incitemc.com/marketing

YouR CoNFeReNCe

Join the conversation: facebook.com/InciteMC@InciteMCwww.incitemc.com/marketing

day

on

e WORKSHOPS

Data driven creativity: an oxymoron?

Use what you learn to drive better marketing campaigns

hewlett Packard Rob Wait Vice-President, Marketing

Ricoh sandra Zoratti Vice-President, Marketing

sharp Robert scaglione Former Chief Marketing Officer (currently Chairman of OwnerIQ)

Keep it super-relevant: personalised marketing

Granular customer understanding to ensure every message is relevant

smirnoff Michelle Klein Vice-President, Smirnoff Global Marketing, Communications & Digital

think fast, act faster Real-time insight for quick decision

making and responsive marketing

aflac Michael Zuna Chief Marketing and Sales Officer

hit them when they’re listening

Choose the right channels, and use them at the right time for better engagement

siemens Jim Whaley Senior Vice-President, Communications and Marketing

Whole Foods Ltd Bill tolany Head of Integrated Marketing

Barnes & Noble sasha Norkin Vice-President of Digital and Channel Marketing

Get in-depth with our agenda:

C-Suite KeynOteS

Get ready for a customer-centric future

Evolve your corporate culture to focus better on the customer

sony electronics Mike Fasulo Chief Marketing Officer

Chobani Nicki Briggs Chief Communications Officer

skype elisa steele Chief Marketing Officer

Make the move to customer-centricity without causing chaos

Get a customer-centric internal organisation that’s simple, not complex

MetLife Claire Burns Chief Customer Officer

Dow Jones Paula Keve Chief Communications Officer

how to listen, so you can talk back better

Use proximity to your customer to deliver better marketing

Jockey International Dustin Cohn Chief Marketing Officer

hertz Bob stuart Chief Marketing Officer

ericsson/Coinstar/saba Nora Denzel Non-Executive Director

YouR CoNFeReNCe

WORKSHOPS

Define your impact on the bottom line

How new data sources give you more detail on your marketing’s effectiveness

the home Depot Fred Neil Vice President Marketing, CRM, Customer Insights & Analytics

Is ‘influencer relationship management’ the future of marketing?

How and why to get influencers driving the conversation for you

Weight Watchers Cheryl Callan Senior Vice-President, Marketing

soLoMo: Boom or bust in 2013?

Pointless portmanteau or the new way to beat the competition

Coca Cola Brad taylor Vice-President, Customer Marketing

Lost in translation: is ‘glocal’ important enough to add to your vocabulary?

A sceptical assessment of a horrible word

Lenovo Jeff shafer Vice-President, Global Communications

Internal collaboration: more important than external engagement?

To what extent do you need to collaborate with Communications?

Citigroup Ben eyler Vice-President, Marketing and Communications

Comcast Chris helle Executive Director, Brand Marketing and StrategyGet in-depth

with our agenda: Find out more about each topic, and vote on the key questions to ask our speakers at www.incitemc.com/marketing

day

tw

oJoin the conversation: facebook.com/InciteMC@InciteMCwww.incitemc.com/marketing

C-Suite KeynOteS

how Marc speichert has evolved the L’oreal approach to customer engagement

A look at the changes the CMO has made to ensure L’Oreal stays on the cutting edge

L’oreal Marc speichert Chief Marketing Officer

Build unique customer experiences

Manage complexity to integrate many channels into one effective, personalised customer experience

sears/K-Mart Jennifer Dominiquini Chief Marketing Officer - Seasonal and Outdoor Living

Restaurant.com Christopher Krohn President and Chief Marketing Officer

Less silos = more success

Break down internal barriers and get everyone singing from the same hymn sheet

BasF Robin Rotenberg Chief Communications Officer

Molson Coors Dan Lewis Chief Public Affairs Officer

What You Get

What are you waiting for? Buy your ticket now at www.incitemc.com/marketing save $400 if you book before July 12

AN UNRIVALLED COLLECTION OF CORPORATE EXPERTSYou won’t find another event with 100% corporate speakers from 40+ large brands.

And you won’t find 13 C-suite marketing and communications executives in one room anywhere else.

This is the best opportunity to get insight direct from the leading players in marketing.

COLLABORATION BUILT INEvery issue covered comes from the feedback of 300+ executive peers - and as a member of the community you vote on how much time each issue gets.

Every session - keynote or workshop - has no powerpoint. Our speakers answer tough questions. And you can suggest and vote on the questions to ask.

We don’t just run this event. We build a community. And that means that every week we put together key stats, facts and analysis on corporate marketing best practice. That’s based on feedback from the community - and you.

AN EVOLVING, DYNAMIC EVENTFact one: Marketing is changing fast.

Fact two: Once a conference launches, the sessions covered don’t change. For months.

Our sessions change. Every question asked to our speaker faculty will evolve and change right up to the conference. And you get to spearhead that evolution. Suggest a question and vote on existing ones at www.incitemc.com

TOUGH, SCEPTICAL DISCUSSIONNo back slapping. No blue sky futurology. This is a meeting of minds to find the best answers out there to the critical questions you face. We ask the tough questions - volunteered by you - to the best corporate experts out there. We get you results you can use.

THE BEST USE OF YOUR TIMEThis is a one-stop shop for strategic marketers. You get in-depth insight on the top issues you’ll face all year. You take two days out of the office, but you are equipped with strategic insight, best practice, benchmarks and case studies to supercharge your communications strategy for the other 363.

PRACTICAL OPPORTUNITIES TO WORK WITH PEERSNo sitting and listening. Co-located with Incite: Communications, you get multiple opportunities to actively work with peers to find solutions. In-depth Q&A sessions. Lively discussion. Small-scale, dynamic working groups. You come here to work. Not just listen.

We’re

The Best Option

For You

We incite debate on core Marketing issues.• Weasktoughquestionsofthosebestplacedtoanswerthem.

• Wegiveyouavoice.

• Weleveragethecommunitytospottrendsandgetresults.

Incite is not a conference. Incite is a community.

We facilitate debate between senior Marketing and Communications executives. We act as a strident editor of debate, and we ensure the conversation is

targeted, robust, and usefulFindoutmoreatwww.incitemc.com

1 Statsandtrendsfromhundredsofpeers. Inyourinbox.Weekly.

Give us your feedback and we pull hundreds of submissions together to find stats, facts and trends - and share it with you. Exclusive, useful insight. Every week.

2 Gotatoughquestion? Getanswersfromhundreds ofpeerswithexperience.

We’ll ask our thousands-strong community your question. And get you the answers you need.

Collaborate with peers through Incite try us out!

DOwNLOAD our briefing on the state of marketing and communications in 2013

IncIte The Marketing & Communications CommunityTough questions, insightful answers

Join the conversation at

facebook.com/InciteMC

@InciteMC

www.inciteMC.com

How will marketing and communications evolve in 2013?

RELIVE our webinar on multi-channel best practice

Get both of these resources at www.incitemc.com

3 Settheagendaforourexclusiveindustrysummit:

Build our dynamic summit with us - and get significant discounts for your help. And a better conference for you.

4 InsiderPerks:

Benefit from exclusive discounts and be the first to receive our industry leading content.

Ticket Price

Full Price

$1795

Purchase by July 12

$1395

SAVE $400

August 9

$1645

SAVE $150

CALL +1 800 814 34 59

EMAIL register@incitemc.com

ONLINE www.incitemc.com/marketing

REGISTER YOUR PLACE NOW

The Incite Summit18 – 19 September 2013TheNewYorkerHotel,NYC

ALL PASSES INCLUDE

Access to all sessions, lunches

and drinks reception

Go to www.incitemc.com/join for more

The incite community is your new best friend

WHAT yOU GET

PLUS:

Double the insight: Access to insight from 20+ senior communications executives

Double the networking: Get to meet and forge relationships with peers from the Communications function - and work directly with them in our working groups

Double the discussion: Sit in on our Incite:Communications sessions to equip tools to work better with peers back in the office

DOUBLE THE VALUE. Your pass gets you all access to Incite:communications too!

confirmed to contributeSPEAKERS

at a glance: Insight on the issues we’ll be discussingAGENDA

The Customer- Centric Future

Change your corporate culture to focus better on the customer

Moving Customer-Centric Without Causing Chaos

Get a customer-centric internal organisation that’s simple, not complex

How To Listen, So you Can Talk Back Better

Get more useful insight about your customers, and use it to do better Communications

Build Unique Customer Experiences

Manage a complex Communications landscape and integrate many channels to build one effective stakehold-er experience

Less Silos = More Success

Break down internal barriers and get everyone singing from the same hymn sheet

From Campaigns To Engaging Stories

Telling stories = more engage-ment than tradi-tional campaigns: Shift your focus

Right Time, Right Place Communications

Lots of channels, one message: Talk where your customer is listening

Dealing With a ‘Universe of One’

How corporations can talk to individuals

Going Glocal

Another new buzzword, or an essential element of your communications strategy?

Prove your Worth

Use metrics and measurement to show your job makes a difference

Improved Data Collection = Better Customer Understanding

Marshal multiple data sources for better decision making

Get Friendly With The Right People

Effective advocacy: Get influencers onside

What are you waiting for? Get access to your Incite:Marketing Summit AND all this additional insight by buying a ticket at www.incitemc.com/marketing

facebook.com/InciteMC@InciteMCwww.incitemc.com/marketing

Molson CoorsDan LewisChief Public Affairs Officer

BASFRobin RotenbergChief Communications Officer

ChobaniNicki BriggsChief Communications Officer

Dow JonesPaula KeveChief Communications Officer

MetLifeClaire BurnsChief Customer Officer

Caesar’s EntertainmentJan JonesSenior Vice-President, Communications and Government Relations

wells FargoAlan EliasSenior Vice-President, Head of Wholesale Bank Communications

PfizerAnnaMaria DeSalvaVice-President, Global Communications (Medical and R&D)

SprintDoug DuvallVice-President, Corporate Communications

LenovoJeff ShaferVice-President, Global Communications

McDonald’sHeather OldaniHead of US Communications

PfizerSherry PudloskiVice-President, Worldwide Communications

Cardinal HealthcareJill LaNouetteVice-President, Public Affairs

CitiBen EylerVice-President, Marketing and Communications

CRUCIAL ISSUES COVERED: Unrivalled peer-directed agenda - build from direct feedback from 300+ executives. You can be confident we cover the issues you need to know about

INSIGHT FROM THE C-SUITE: 13 C-Suite Executives in a roster of 40 corporate experts. Real skin in the game experience, and proven strategies you can use

PROVEN STRATEGIES FROM PEERS: We deliver insight, advice and proven strategies from those with real ‘skin in the game experience’. Not empty promises

ACTIVE COLLAbORATION FOR PRACTICAL RESULTS: Co-located with Incite:Communications, you’ll have opportunities to directly work with peers from other departments to build strategic solutions to core issues

WHAT YOU GET

WHO YOU learn from

RICOH Sandra Zoratti Vice-President, Marketing

CitigroupBen Eyler Vice-President, Marketing and Communications

PFIZER AnnaMaria DeSalva Vice-President, Global Commu-nications (Medical and R&D)

Wells FargoAlan Elias Senior Vice-President, Head of Wholesale Bank Communications

barnes and NobleSasha Norkin Vice-President, Digital and Channel Marketing

HERTZ Bob Stuart Chief Marketing Officer

bASFRobin Rotenberg Chief Communications Officer

Ericsson/CoinstarNora Denzel Non-Executive Director

L’Oreal Marc Speichert Chief Marketing Officer

Weight WatchersCheryl Callan Senior Vice-President, Marketing

Sony ElectronicsMike Fasulo Chief Marketing Officer

SearsJennifer Dominiquini Chief Marketing Officer (Seasonal and Outdoor Living)

Jockey InternationalDustin Cohn Chief Marketing Officer

ChobaniNicki Briggs Chief Communications Officer

SharpRobert Scaglione former Chief Marketing Officer

Hewlett PackardRob Wait Vice-President, Marketing

PFIZER Sherry Pudloski Vice-President, Worldwide Communications

CAESAR’S ENTERTAINMENT Jan Jones Senior Vice-President, Communi-cations & Government Relations

LENOVO Jeff Shafer Vice-President, Global Communications

SprintDoug Duvall Vice-President, Corporate Communications

DOW JONES Paula Keve Chief Communications Officer

AflacMichael Zuna Chief Marketing Officer

DiageoMichelle Klein Vice-President Global Marketing (Smirnoff)

Restaurant.comChristopher Krohn Chief Marketing Officer

SiemensJim Whaley Senior Vice-President, Mar-keting and Communications

ComcastChris Helle Executive Director, Brand Marketing and Strategy

Get your pass before July 12 to SAvE $400 Sign up at www.incitemc.com/marketing

COCA COLA Brad Taylor Vice-President, Customer Marketing

MOLSON COORS Dan Lewis Chief Public Affairs Officer

MetLifeClaire Burns Chief Customer Officer

Cardinal HealthcareJill LaNouette Vice-President, Public Affairs

McDonald’sHeather Oldani Head of US Communications

HOME DEPOT Fred Neil Vice-President, Marketing

Whole FoodsBill Tolany Head of Integrated Marketing

Drive engagement and salesthrough customer-centric, multi-channel marketing - without crippling complexity

Marketing Summit

Skype Elisa Steele Chief Marketing Officer

September 18–19 New York City

incitemc.com/marketing#incitesummit