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“...CUSTOMERS don’t BUY from businesses.
They buy FROM PEOPLE THEY TRUST...” Neil Patel
In business, TRUST MEANS SURVIVAL.
Unless customers trust you, they won’t part with their money.
Use your website to BUILD YOUR CREDIBILITY.
WANT MY CREDIT CARD?
GIVE ME CREDIBLE CONTENT!
1. HONESTY2. SIMPLICITY3. FUN
HONESTYMake it easy to understand WITHIN SECONDS what your website is about, and what you want your audience to DO (buy, join, share, ...)
SIMPLICITYEnsure pages load quickly across devices and browsers.Your website should WORK. ZERO EXCUSES. MOBILE SUPPORT is IMPERATIVE.
FUNAre you providing an enjoyable experience?
A good website HELPS FOLKS COMPLETE A GOAL.
A great website GIVES THEM A FINE MEMORY too.
ALL3rd PARTY VALIDATION ➔ Testimonials and logos➔ Social media ➔ Maps
TRUST➔ Team➔ Video
B2B➔ Blog/Newsletter➔ FAQs➔ Case studies
ECOMMERCE➔ Returns / Shipping ➔ Trust marks
CREDIBLE CONTENT
3rd PARTY VALIDATION
TESTIMONIALSHAPPY CUSTOMERS = Website GOLD.
The best testimonial is a videotaped endorsement-to-camera by a happy client.
CLIENT LOGOSShowcase you’re the PARTNER OF CHOICE for household brands.
SOCIAL MEDIABUYERS are already SAVVY.
Brands MUST ENGAGE forANY sort of credibility...
Have a BIG FOLLOWING? That’s brand VALIDATION!
When 27,000 people LIKE you, you’re less likely to be a jerk...
MAP YOUR AUTHORITYMap your facilities, clients, and projects to establish REGIONAL authority.
Bangkok
Hong Kong
Singapore
TRUST
PEOPLEPeople CONNECT with PEOPLE. Emphasize your team’s AVAILABILITY.
VIDEOA short video clip is the OPTIMAL web EXPERIENCE. Having your team interviewed by a recognized media outlet gives powerful 3rd party VALIDATION.
B2BEXPERTISE
BLOG/NEWSLETTERProve you're an ACTIVE EXPERT with regular blog posts and newsletters.
FAQsHELP people find answers QUICKLY and SAVE yourself TIME and money.
CASE STUDIESAre a great way to PROVE you're a PROBLEM SOLVER.
ECOMMERCEACCOUNTABILITY
SUSPICION of online shopping is COMMON.
Delivering a SMOOTH and SECUREexperience is critical to SUCCESS.
TRUST MARKSSECURITY and payment logos as well as obvious ways to CONTACT YOU build buyers’ trust.
TERMS/RETURNS/SHIPPINGTo gain buyers’ trust make getting help related to TRANSACTIONS and SERVICE super EASY.
it’s IMPERATIVE your website establish CREDIBILITY.
Without it people will lack the confidence to complete your calls-to-action,
with DIRECT and DIRE consequences for your BOTTOM LINE.
WITHOUT TRUST YOU HAVE NOTHING!
THANKS!
USEFUL STUFF:Website planning template
App planning template
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