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The Latino as Boss
Latino Demographics in the U.S.
Latinos have been the invisible population in United States
16 percent increase in Latino population in the United States to a total of 50 million.
U.S. Census 2010
The projected Latino population will be 90 million and will make up about ⅓ of the U.S. by 2025
Latinos are Leading
47 percent in Small Business
Increase in Latinos opening new businesses
14.9 percent repair & maintenance, & personal & laundry services
13.9 percent administrative & support, waste management, & remediation services
15.1 percent construction
8.9 percent transportation & warehousing
10.4 percent health care & social assistance
Areas of
Launch
47 percent
Latinos with 5 years or more in business experience are reporting above average profits
Latino businesses have diverse multicultural and multiracial customers
The New Middle Class
Latinos are breaking the chain of
a subservient mindset
Developing a voice
Latinos now have an annual buying power of $1.7 Trillion
Corporations can attest to this through their use of Latino celebrities to influence the Latino communities buying decisions.
The New Latino Leader
It’s all about la familia
