BrandSutraıw w w . b r a n d - s u t r a . c o m

A Strategic Branding Agency

B rand Sutr a ı

What is

Branding?  

B rand Sutr a ı

But first

what is a Brand?  

B rand Sutr a ı

A brand is not a logo identity or a product

B rand Sutr a ı

A Brand is a person’s feelings towards a product, service or an organization

B rand Sutr a ı

[ ]

Branding is a process of communicating desired perception towards a Product Service or an organization.

B rand Sutr a ı

Brand will become the most powerful strategic tool since the spreadsheet.

B rand Sutr a ı

In most companies creativity is

separated by strategy

with a large gap.

B rand Sutr a ı

When both work together they build Charismatic Brands.

B rand Sutr a ı

A Charismatic Brand is a product, service or an organization for which people believe there is no substitute. [ ]  

B rand Sutr a ı

Any Brand can be Charismatic.

B rand Sutr a ı

EVEN YOURS.

B rand Sutr a ı

Our

3 disciplines of Brand-Building

1:DIFFERENCIATE

B rand Sutr a ı

We are hardwired to do only what’s different.

B rand Sutr a ı

2    : INNOVATE

B rand Sutr a ı

Our Mantra

Zig

We

Zag

B rand Sutr a ı

3  : VALIDATE

B rand Sutr a ı

Validation means bringing the audience into the creative process. [ ]

B rand Sutr a ı

The old communication model was a monologue.

SENDER   MESSAGE   RECEIVER  

B rand Sutr a ı

We believe in a dialogue.

   SENDER   MESSAGE    RECEIVER  

B rand Sutr a ı

BrandSutraı

CLIENT

The BrandSutra hires and collaborates with best-of-breed to help develop and steward your brand  

What we do

Research Brand Strategy Brand Architecture Content Development Visual identity design

Environmental Branding Digital Strategy Social Media Strategy Information Architecture

BrandSutraıw w w . b r a n d - s u t r a . c o m