The Logo of Pepsi is one of the most famous logo in the world. It is considered one of the world’s most

recognizable corporate trademarks.

The  first developed and produced in the early 1890’s by Caleb Bradham, a pharmacist in New Bern,

North Carolina labeled as “Brad’s drink”. In 1898, Bradham renamed his drink into “Pepsi-Cola”.

From 1898 to 2009 Pepsi had been evolved its logo and design more than 10 times.

You can see the biggest changes in the logo from 1898 to 2009

There are a lots of people does not likes the new logo. In contrast, I find it very simple and funny .

New Bottle

This is short video about logos of Pepsi.

If you confuse the the new Pepsi logo and packaging with a store brand, it's understandable.

It is an ambitious effort to re-brand a line of products such as

this, but perhaps PepsiCo over-thought the effort. Nike has

brilliantly made its symbol synonymous with its corporate

name, but I don't foresee this happening with Pepsi. The

company should revisit the brand and start with the

typography, and hope that the consumer smiles when they

say "Pepsi," instead of trying to own the smile and hoping

that the consumer thinks of Pepsi when they smile.

The new Pepsi brand has the look of and creates the

perception of a store brand, and here's why:

The visual symbol: The familiar red and blue circle has been replaced by a mark that seems inspired

by animé or aerospace. Under Consideration compares them side-by-side, with quotes from Ad

Age and BVNet:

"The brand's blue and red globe trademark will become a series of "smiles," with the central white

band arcing at different angles depending on the product."

While the intent may have been sincere, it's poorly executed (what consumer is going to notice that

each brand has a different angle?) Perhaps each bottle will soon include a legend to let the consumer

know what the smile means. Perhaps the last three years of election cycle rubbed off on the brand as

well, with its similarity to the Obama campaign logo.

The typography: The Pepsi logo, set in lower case, alludes to vintage typography (disco anyone?) while

trying to be modern. Stem and stroke weights differ, and joins bloat. This lettering was possibly

accomplished with a Rapid-o-graph pen, straight edge and circle template. It reflects years of amateur-

looking type design in the packaging and advertising industry, and reminds me of type downloaded

from a free font site.

The color palette: Eeeeew. It's not friendly, it makes me wonder if I'd actually enjoying drinking what's

in the bottle. It's depressing. The entire dark palette of colors on the packaging seems to infer that

PepsiCo is taking itself much too seriously.

The packaging: some of the comments at Under Consideration suggest that the new small bottles

have similarities to, well, other objects. While the design of two-liter bottles don't change much, the

wrapper combines all of the shortcomings of symbol, color and typography into a tired-looking design.

:: 1/16/09: NPR's segment on Like Obama, Companies Sell Own Brand Of Change also points out

the similarities between Pepsi's new logo and the Obama Campaign logo.

Addendum 2/11/09: An excellent overview and analysis by John McWade on the new Pepsi logo

and branding

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Meaning Of Logo Of Lg Home Page »

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Philosophy Research Papers Meaning Of Logo Of Lg

MEANING OF LOGO OF LG

The Face of the Future: The meaning and inspiration behind LG’s logo design.

The letters “L” and “G” in a circle symbolise the world, future, youth, humanity, and technology. Our

philosophy is based on Humanity. Also, it represents LG’s efforts to keep close relationships with our

customers around the world. 

The symbol consists of two elements: the LG logo in LG Gray and the stylised image of a human face in

the unique LG Red colour. Red, the main colour, represents our friendliness, and also gives a strong

impression of LG’s commitment to deliver the best. Therefore, the shape or the colour of this symbol

must never be changed.

/common/flash/content/Brand_Identity.swf 

Face

The stylised image of a smiling face is meant to convey company friendliness and approachability.

That the portrait is one-eyed conveys LG’s profile as goal-oriented, focused, and confident.

Circle

The circle represents the globe, symbolising the world and

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all of humanity, as well as youth and the future

Shape

The upper-right corner of the LG logo, intentionally left blank, makes the design distinctly asymmetric

—a nod to LG’s creativity and adaptability to change.

Colours

LG Red, the main color, symbolises friendliness, and is also meant to convey LG’s commitment to

delivering the best. LG Gray represents technology and reliability.

LG strives to enhance its customer’s life and lifestyle with intelligent product features, intuitive

functionality, and exceptional performance. Choosing LG is a form of self-expression and a promise of

satisfaction. Our customers take pride in owning an object of excellence and take comfort in knowing

they’ve made a smart, informed purchase, every time.

Vvision

Vision

LG Electronics continues to pursue its 21st century vision of becoming a worldwide leader in digital—

ensuring customer satisfaction through innovative products and superior service while aiming to rank

among the world’s top three electronics,...

Logo Meaning: LG Logo0digg

The Logo Quiz is dedicated to all the Logo and Quizzing freaks across the world. Guys this is our place!!! Make your dreams come alive cherish the moment and explore more Logo Quizzes. Also we have a few posts related to the Creation of the Logo and the Evolution of the Logo apart from the regular Logo Quiz. If you want The Logo Quiz to feature your logo , then please send your Company's Logo details to logoquizzer@gmail.com

This symbol mark - the visual representation of LG - is the most significant element of the LG CIP (Corporate Identification Program).

The letters "L" and "G" in a circle symbolize the world, future, youth, humanity and technology. Our philosophy is based on humanity. The symbol also represents LG's efforts to maintain close relationships with our customers worldwide.

Red, the main color, represents friendliness, and also gives a strong impression of LG's commitment to the best. Therefore, the shape or the color of this symbol mark must never be changed.

The letters "L" and "G" in a circle also represents LG's efforts to keep close relationships with our customers around the world. The symbol consists of two elements: the LG logo in LG Grey and the stylized image of a human face in the unique LG Red color. Red, the main color, represents our friendliness, and also gives a strong impression of LG's commitment to deliver the best. Therefore, the shape or the color of this symbol must never be changed.

DesignThe circle symbolizes the globe. The stylized image of a smiling face in the symbol conveys friendliness and approachability. Overall, LG’s symbol represents the world, future, youth, humanity, and technology.

One eyeGoal-oriented, focused, confident.

Upper- right hand spaceIntentionally left blank and asymmetric, which represents LG's creativity and adaptability

to changes.

ColorsLG Red, the main color, symbolizes friendliness, and also gives a strong impression of LG's commitment to be the best. LG Grey represents technology and reliability.

The Evolution of Tech Companies' LogosBy Alex in Neatorama Exclusives, Science & Tech on Feb 7, 2008 at 5:50 am

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You’ve seen these tech logos everywhere, but have you ever wondered how they came to be? Did you know that Apple’s original logo was Isaac Newton under an apple tree? Or that Nokia’s original logo was a fish?

Let’s take a look at the origin of tech companies’ logos and how they evolved over time:

Adobe Systems

Source: Adobe Press

In 1982, forty-something programmers John Warnock and Charles Geschke quit their work at Xerox to start a software company. They named it Adobe, after a creek that ran behind Warnock’s home. Their first focus was to create PostScript, a programming language used in desktop publishing.

When Adobe was young, Warnock and Geschke did everything they could to save money. They asked family and friends to help out: Geschke’s 80-year-old father stained lumber for shelving, and Warnock’s wife Marva designed Adobe’s first logo.

Apple Inc.

In 1976, Steve Wozniak and Steve Jobs ("the two Steves") designed and built a homemade computer, the Apple I. Because Wozniak was working for Hewlett Packard at the time, they offered it to HP first, but they were turned down. The two Steves had to sell some of their prized posessions (Wozniak sold his beloved programmable HP calculator and Jobs sold his old Volkswagen bus) to finance the making of the Apple I motherboards.

Later that year, Wozniak created the next generation machine: Apple ][ prototype. They offered it to Commodore, and got turned down again. But things soon started to look up for Apple, and the company began to gain customers with its computers.

The first Apple logo was a complex picture of Isaac Newton sitting under an apple tree. The logo was inscribed: "Newton … A Mind Forever Voyaging Through Strange Seas of Thought … Alone." It was designed by Ronald Wayne, who along with Wozniak and Jobs, actually founded Apple Computer. In 1976, after only working for two weeks at Apple, Wayne relinquished his stock (10% of the company) for a one-time payment of $800 because he thought Apple was too risky! (Had he kept it, Wayne’s stock would be worth billions!)

Jobs thought that the overly complex logo had something to do with the slow sales of the Apple I, so he commissioned Rob Janoff of the Regis McKenna Agency to design a new one. Janoff came up with the iconic rainbow-striped Apple logo used from 1976 to 1999.

Rumor has it that the bite on the Apple logo was a nod to Alan Turing, the father of modern computer science who committed suicide by eating a cyanide-laced apple. Janoff, however, said in an interview that though he was mindful of the "byte/bite" pun (Apple’s slogan back then: "Byte into an Apple"), he designed the logo as such to "prevent the apple from looking like a cherry tomato." (Source)

In 1998, supposedly at the insistence of Jobs, who had just returned to the company, Apple replaced the rainbow logo ("the most expensive bloody logo ever designed" said Apple President Mike Scott) with a modern-looking, monochrome logo.

Canon

Source: Canon Origin and Evolution of the Logo

In 1930, Goro Yoshida and his brother-in-law Saburo Uchida created Precision Optical Instruments Laboratory in Japan. Four years later, they created their first camera, called the Kwanon. It was named after the Kwanon, Buddhist Bodhisattva of Mercy. The logo included an image of Kwanon with 1,000 arms and flames.

Coolness of logo notwithstanding, the company registered the differently spelled word "Canon" as a trademark because it sounded similar to Kwanon while implying precision, a characteristic the company would like to be known and associated with.

Google

In 1996, Stanford University computer science graduate students Larry Page and Sergey Brin built a search engine that would later become Google. That search engine was called BackRub, named for its ability to analyze "back links" to determine relevance of a particular website. Later, the two renamed their search engine Google, a play on the word Googol (meaning 1 followed by 100 zeros).

Google.com in 1998

Two years later, Larry and Sergey went to Internet portals (who dominated the web back then) but couldn’t get anyone interested in their technology. In 1998, they started Google, Inc. in a friend’s garage, and the rest is history.

Google’s first logo was created by Sergey Brin, after he taught himself to use the free graphic software GIMP. Later, an exclamation mark mimicking the Yahoo! logo was added. In 1999, Stanford’s Consultant Art Professor Ruth Kedar designed the Google logo that the company uses today.

The very first Google Doodle: Burning Man Festival 1998

To mark holidays, birthdays of famous people and major events, Google uses specially drawn logos known as the Google Doodles. The very first Google Doodle was a reference to the Burning Man Festival in 1999. Larry and Sergey put a little stick figure on the home page to let people know why no one was in the office in case the website crashed! Now, Google Doodles are regularly drawn by Dennis Hwang.

IBM

Source: IBM Archives

In 1911, the International Time Recording Company (ITR, est. 1888) and theComputing Scale Company (CSC, est. 1891) merged to form the Computing-Tabulating-Recording Company (CTR, see where IBM gets its penchant for three letter acronym?). In 1924, the company adopted the name International Business Machines Corporation and a new modern-looking logo. It made employee time-keeping systems, weighing scales, meat slicers, and punched-card tabulators.

In the late 1940s, IBM began a difficult transition of punched-card tabulating to computers, led by its CEO Thomas J. Watson. To signify this radical change, in 1947, IBM changed its logo for the first time in over two decades: a simple typeface logo.

In 1956, with the leadership of the company being passed down to Watson’s son, Paul Rand changed IBM’s logo to have "a more solid, grounded and balanced appearance" and at the same time he made the change subtle enough to communicate that there’s continuity in the passing of the baton of leadership from father to son.

IBM logo’s last big change – which wasn’t all that big – was in 1972, when Paul Rand replaced the solid letters with horizontal stripes to suggest "speed and dynamism."

LG Electronics

LG began its life as two companies: Lucky (or Lak Hui) Chemical Industrial (est. 1947), which made cosmetics and GoldStar (est. 1958), a radio manufacturing plant. Lucky Chemical became famous in Korea for creating the Lucky Cream, with a container bearing the image of the Hollywood starlet Deanna Durbin. GoldStar evolved from manufacturing only radios to making all sorts of electronics and household appliances.

In 1995, Lucky Goldstar changed its name to LG Electronics (yes, a backronymapparently not). Actually, LG is a chaebol (a South Korean conglomerate), so there’s a whole range of LG companies that also changed their names, such as LG Chemicals, LT Telecom, and even a baseball team called the LG Twins. These companies all adopted the "Life is Good" tagline you often see alongside its logo.

Interestingly, LG denies that their name now stands for Lucky Goldstar… or any other words. They’re just "LG."

Microsoft

Microsoft’s "groovy logo" source: Coding Horror

In 1975, Paul Allen (who then was working at Honeywell) and his friend Bill Gates (then a sophomore at Harvard University) saw a new Altair 8800 of Micro Instrumentation and Telemetry Systems or MITS. It was the first mini personal computer available commercially.

Allen and Gates decided to port the computer language BASIC for the computer (they did this in 24 hours!), making it the first computer language written for a personal computer. They approached MITS and ended up licensing BASIC to the company. Shortly afterwards, Allen and Gates named their partnership "Micro-soft" (within the year, they dropped the hyphen). In 1977, Microsoft became an official company with Allen and Gates first sharing the title general partners.

On to the logo history:

In 1982, Microsoft announced a new logo, complete with the distinctive "O" that employees dubbed the "Blibbet." When the logo was changed in 1987, Microsoft employee Larry Osterman launched a "Save the Blibbet" campaign but to no avail. Supposedly, way back when, Microsoft cafeteria served "Blibbet Burger," a double cheeseburger with bacon.

In 1987, Scott Baker designed the current, so-called "Pac-Man Logo" for Microsoft. The new logo has a slash on the ‘O’ that made it look like Pac-Man, hence the name. In 1994 Microsoft introduced a new tagline Where do you want to go today?, as part of a $100 million advertising campaign. Needless to say, it was widely mocked.

In 1996, perhaps tired of being the butt of jokes like "what kind of error messages would you like today?", Microsoft dropped the slogan. Later, it tried on new taglines like "Making It Easier", "Start Something", "People Ready" and "Open Up Your Digital Life" before settling on the current "Your potential. Our passion."

Oh, one more thing: what was Microsoft’s original slogan? It was "Microsoft: What’s a microprocessor without it?"

… Microsoft’s very first advertising campaign "Microsoft: What’s a microprocessor without it?," which touted how Microsoft’s line of programming languages could be used to create software that would take advantage of the early microprocessors. The first advertisement in the campaign appeared in a 1976 issue of a microchip journal called Digital Design and featured a four panel black-and-white cartoon titled "The Legend of Micro-Kid." The cartoon depicted a small microchip character as a boxer who possessed speed and power but quickly tired out because he had no real training. The other character, a trainer complete with a derby on his head and big stogie hanging out of his mouth, related the story of how the Micro-Kid had a great future but needed a manager, such as himself, in order to succeed. (source: PC Today)

Motorola

Motorola, then Galvin Manufacturing Corporation, was started in 1928 by Paul Galvin. In the 1930s, Galvin started manufacturing car radios, so he created the name ‘Motorola’ which was simply the combination of the word ‘motor’ and the then-popular suffix ‘ola.’ The company switched its name in 1947 to Motorola Inc. In the 1980s, the company started making cellular phones commercially.

The stylized "M" insignia (the company called it "emsignia") was designed in 1955. A company leader said that "the two aspiring triangle peaks arching into an abstracted ‘M’ typified the progressive leadership-minded outlook of the company." (I’m serious, look up the logo-speak here: Motorola History)

Mozilla Firefox

In 2002, Dave Hyatt and Blake Ross created an open-source web browser that ultimately became Mozilla Firefox. At first, it was titled Phoenix, but this name ran into trademark issues and was changed to Firebird. Again, the replacement name ran into problem because of an existing software. Third time’s the charm: the web browser was re-named Mozilla Firefox.

In 2003, professional interface designer Steven Garrity, wrote that the browser (and other software released by Mozilla) suffered from poor branding. Soon afterwards, Mozilla invited him to develop a new visual identity for Firefox, including the famous logo.

Update 2/7/08: I goofed on this one, guys: it was John Hicks of Hicksdesign that actually made the Firefox logo, designed from a concept from Daniel Burka and sketched by Stephen Desroches – Thanks Jacob Morse and Aaron Bassett!

Nokia

Source: about-nokia.com

In 1865, Knut Fredrik Idestam established a wood-pulp mill in Tampere, south-western Finland. It took on the name Nokia after moving the mill to the banks of the Nokianvirta river in the town of Nokia. The word "Nokia" in Finnish, by the way, means a dark, furry animal we now call the Pine Marten weasel.

The modern company we know as the Nokia Corporation was actually a merger between Finnish Rubber Works (which also used a Nokia brand), the Nokia Wood Mill, and the Finnish Cable Works in 1967.

Before focusing on telecommunications and cell phones, Nokia produced paper products, bicycle and car tires, shoes, television, electricity generators, and so on.

Nortel

Source: Nortel History

In 1895, Bell Telephone Company of Canada spun off its business that made fire alarm, call boxes, and other non-telephone hardware into a new company called the Northern Electric and Manufacturing Company Ltd. It began by manufacturing wind-up gramophones.

In 1976, Northern Electric changed its name to Northern Telecom Ltd. to better reflect its new focus on digital technology. Nineteen years later in 1995, it became Nortel Networks "reflecting its corporate evolution from telephoney manufacturing company to designer, builder, and integrator of diverse multiservice networks."

Palm

Palm Computing Inc. was founded in 1992 by Jeff Hawkins, who also invented the Palm Pilot PDA. The company has gone through some rough patches in its history: its first PDA called Zoomer was a commercial flop. Next, it was bought out by U.S. Robotics who was promptly sued by Xerox for patent infringement over its Graffiti handwriting recognition technology.

Then it gets convoluted: U.S. Robotics was bought by 3Com, and Hawkins, disgusted with office politics, left to create his own company Handspring. Ironically, not long after he left, 3Com spun off Palm Inc as a separate company. Palm Inc split into two, PalmSource (the OS side) and palmOne (the hardware part). palmOne then mergedwith Handspring and then bought PalmSource to coalesce back into … Palm, Inc.!

Got that? No? Never mind. All along this journey, they not only change names, but logos as well. Well, at least the graphics designers got some money.

Xerox

Source: Xerox Historical Logos

Xerox Corporation can trace its lineage back almost 100 years ago to the Haloid Company, which was founded in 1906 to manufacture photographic paper and equipment.

In 1938, Chester Carlson invented a photocopying technique called electrophotography, which he later renamed xerography (Carlson was famous for his persistence: he experimented for 15 years and through debilitating back pain while going to law school and working his regular job). Like many inventions ahead of its time, it wasn’t well received at all. Carlson spent years trying to convince General Electric, IBM, RCA, and other companies to invest in his invention but no one was interested.

Until, that is, he went to the Haloid company, who helped him develop the world’s first photocopier, the Haloid Xerox 914. The copier were so successful that in 1961, Xerox dropped the Haloid from its name.

In 2004, fresh from a settlement with the Securities and Exchange Commission for cooking the books, Xerox tried to re-invent itself (complete with a new logo). Four years later in 2008, it tried to get away from the image that it’s only a copier company and adopted a new logo. The good news is people don’t think of copier when they see the new logo. The bad news is, they think of a beach ball.

Update 2/7/08: And yes, I missed the “Digital X” logo of Xerox. Check out Brand Newblog for the entire scoop.

Previously on Neatorama:- Wonderful World of Early Computing- Wonderful World of Early Photography- Lots more neat articles in the "Neatorama Only" Archive

Update 2/7/08: Hello diggers, redditors and del.icio.us readers! For more fun stuff, check out the rest of Neatorama or subscribe via RSS. Thanks for visiting!

Update 2/8/08: Here’s the Russian translation by Vadime Kuzmitsky. Update 2/14/08: Another one by Alexander Shiryshev

 

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Logo History : Coca-Cola Logo History0digg

The Logo Quiz is dedicated to all the Logo and Quizzing freaks across the world. Guys this is our place!!! Make your dreams come alive cherish the moment and explore more Logo Quizzes. Also we have a few posts related to the Creation of the Logo and the Evolution of the Logo apart from the regular Logo Quiz. If you want The Logo Quiz to feature your logo , then please send your Company's Logo details to logoquizzer@gmail.com

The product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886. Dr. John Stith Pemberton, a local pharmacist, produced the syrup for Coca-Cola®, and carried a jug of the new product down the street to Jacobs' Pharmacy, where it was sampled, pronounced "excellent" and placed on sale for five cents a glass as a soda fountain drink. Carbonated water was teamed with the new syrup to produce a drink that was at once "Delicious and Refreshing," a theme that continues to echo today wherever Coca-Cola is enjoyed.

Thinking that "the two Cs would look well in advertising," Dr. Pemberton's partner and bookkeeper, Frank M. Robinson, suggested the name and penned the now famous trademark "Coca-Cola" in his unique script. The first newspaper ad for Coca-Cola soon appeared in The Atlanta Journal, inviting thirsty citizens to try "the new and popular soda fountain drink." Hand-painted oilcloth signs reading "Coca-Cola" appeared on store awnings, with the suggestion "Drink" added to inform passersby that the new beverage was for soda fountain refreshment. During the first year, sales averaged a modest nine drinks per day.

Dr. Pemberton never realized the potential of the beverage he created. He gradually sold portions of his business to various partners and, just prior to his death in 1888, sold

his remaining interest in Coca-Cola to Asa G. Candler. An Atlantan with great business acumen, Mr. Candler proceeded to buy additional rights and acquire complete control.