The Long Drop The Long Drop andand

My Bakers Dozen My Bakers Dozen of of

Retail Tips Retail Tips By Michael OgdenBy Michael Ogden

Silver Executive DistributorSilver Executive Distributor

Make a Plan of when to drop Make a Plan of when to drop and when to pick up – and when to pick up – anything from 5 days to 3 anything from 5 days to 3 weeks –print a special Day Slipweeks –print a special Day Slip

Newsletter •

We did £1644 in our 1st 4 week period earning £350 retail and £ 135.17 bonus

My Bakers My Bakers Dozen Dozen

of of Retail TipsRetail Tips

Tip 1Tip 1

We made a plan of when we were going We made a plan of when we were going to drop, when we were going to pick to drop, when we were going to pick up, when we were going to do up, when we were going to do stragglers and when we were going to stragglers and when we were going to deliver. Street Map is useful. deliver. Street Map is useful.

We then took massive action. We got We then took massive action. We got the 200 catalogues on Tuesday and the 200 catalogues on Tuesday and got them out Tuesday with a got them out Tuesday with a THURSDAY SLIP, with labels on all THURSDAY SLIP, with labels on all catalogues.catalogues.

THE DAY SLIP – THE DAY SLIP – we print on we print on brilliant yellow paper, our brilliant yellow paper, our corporate colour – Use a photo on corporate colour – Use a photo on all stationery to personalise it to all stationery to personalise it to you.you.

The Back of the Day SlipThe Back of the Day Slip

TIP 2TIP 2Put blinkers on. Ignore all other Put blinkers on. Ignore all other

distributors whether they be distributors whether they be Kleeneze, Betterware or Avon. Kleeneze, Betterware or Avon.

THIS IS A BUSINESS, SO YOU HAVE TO THIS IS A BUSINESS, SO YOU HAVE TO PICK UP THE CATALOGUES ON THE PICK UP THE CATALOGUES ON THE DAY YOU SAID YOU WOULD.DAY YOU SAID YOU WOULD.

Customers are looking for reliability Customers are looking for reliability and consistency. and consistency.

NO EXCUSESNO EXCUSES

Drop to your customer base every 4 Drop to your customer base every 4 weeks weeks

TIP 3TIP 3YIPPEE IT’S AN ORDER –YIPPEE IT’S AN ORDER –

USE A THANK YOU FOR THE ORDER SLIPUSE A THANK YOU FOR THE ORDER SLIP

Kleeneze get 300+ calls a week from Kleeneze get 300+ calls a week from customers who want to contact their customers who want to contact their distributor and have no idea who distributor and have no idea who they are. Make it easy! they are. Make it easy!

Remember most other distributors Remember most other distributors don’t use this, so if your customer don’t use this, so if your customer inadvertedly places an order with inadvertedly places an order with one, they wont get the yellow Thank one, they wont get the yellow Thank You for the order slip. Eventually You for the order slip. Eventually they will call you to ask why you they will call you to ask why you haven’t delivered!haven’t delivered!

THANK YOU FOR THE ORDER THANK YOU FOR THE ORDER SLIPSLIP

TIP 4 –NO ORDERTIP 4 –NO ORDER

• Use a Thank you for putting the Use a Thank you for putting the catalogue out slip catalogue out slip

• Get your name in front of the Get your name in front of the customer as much as you can with customer as much as you can with your contact details.your contact details.

• Sometimes customers have to ask Sometimes customers have to ask someone else before they order. someone else before they order. They now have your contact details They now have your contact details to place the order.to place the order.

Thank you for putting our Thank you for putting our catalogue out with webshop catalogue out with webshop detailsdetails

TIP 5 Sorry I missed you –Slip TIP 5 Sorry I missed you –Slip until they’re sickuntil they’re sick

TIP 6 Doing Exchanges and TIP 6 Doing Exchanges and RefundsRefunds• We provide solutions.We provide solutions.• Exchange -Order a new one and take back the old Exchange -Order a new one and take back the old

one – return to Kleenezeone – return to Kleeneze• Refunds – we have 84 days to return items to Refunds – we have 84 days to return items to

Kleeneze. If you insist on only taking back goods Kleeneze. If you insist on only taking back goods within 30 days, which is what it says on back of within 30 days, which is what it says on back of order form, you will lose customers. Sometimes, order form, you will lose customers. Sometimes, even after 84 days, you have to be flexible.even after 84 days, you have to be flexible.

• REMEMBER WE PROVIDE SOLUTIONS NOT REMEMBER WE PROVIDE SOLUTIONS NOT EXCUSES. EXCUSES.

•

Tip 7 Use the System Tip 7 Use the System

• You can order up to 3.15pm any day for You can order up to 3.15pm any day for delivery two days later in the morningdelivery two days later in the morning

• So with Tuesday pick up you have until So with Tuesday pick up you have until Wednesday at 3.15pm to put the order in, Wednesday at 3.15pm to put the order in, enabling you to pick up straggler orders enabling you to pick up straggler orders next morning, and get delivery on Friday. next morning, and get delivery on Friday.

• Use Kleeneze Corporate clothingUse Kleeneze Corporate clothing• Have your own USP. Mine is shorts and Have your own USP. Mine is shorts and

Tilley hat.Tilley hat.

TIP 8 - Big Smile at all times TIP 8 - Big Smile at all times

• Customers don’t buy from grumpy Customers don’t buy from grumpy peoplepeople

• Don’t scowl when you pick up a Don’t scowl when you pick up a catalogue with no order. Remember, catalogue with no order. Remember, even if there is no order, you have just even if there is no order, you have just made 21p!made 21p!

• How? Blanket dropping you get £1 per How? Blanket dropping you get £1 per catalogue in orders and that is 21p in catalogue in orders and that is 21p in profit.profit.

TIP 9 – Have a bag of Change TIP 9 – Have a bag of Change for Deliveriesfor Deliveries

• A £5 noteA £5 note

• £20 of £1 coins£20 of £1 coins

• £2 of 50p£2 of 50p

• £2 of 20p£2 of 20p

• £1 of 10p£1 of 10p

• 50p of 5p50p of 5p

TIP 10 Keep Records –My TIP 10 Keep Records –My System System for putting out cataloguefor putting out catalogueO round the tick for a orderO round the tick for a orderX for retrieving catalogue, with N not looked. L for X for retrieving catalogue, with N not looked. L for

looked looked ..For stragglersFor stragglersNIAM – not interested any more.NIAM – not interested any more.WLTSA = Would like to see againWLTSA = Would like to see again

If Blanket dropping, 1 x Not looked = cross offIf Blanket dropping, 1 x Not looked = cross offFor customer base 3 x not ordered = cross off or For customer base 3 x not ordered = cross off or

restrest

Pitfalls – Don’t think your memory will do as some Pitfalls – Don’t think your memory will do as some streets have weird numbering. Some have 13’s streets have weird numbering. Some have 13’s and some don’t. Some have a’s and b’s as welland some don’t. Some have a’s and b’s as well

Don’t put them out yourself and get your partner to Don’t put them out yourself and get your partner to pick them up.pick them up.

Tip 11 Tip 11

• Would you buy from someone who Would you buy from someone who walked over your lawn?walked over your lawn?

• Ah yes, you say “The postman does Ah yes, you say “The postman does that”that”

• So what. People don’t buy from the So what. People don’t buy from the postman.postman.

• Remember, if you do the same, Remember, if you do the same, customers won’t buy from you. customers won’t buy from you. Respect their property. Respect their property.

Tip 12Tip 12

• Send Christmas Cards every year to Send Christmas Cards every year to your customers. Betterware and your customers. Betterware and Avon don’t bother and a lot of Avon don’t bother and a lot of Kleeneze distributors.Kleeneze distributors.

• How do you get your name in front of How do you get your name in front of your customers for the whole year?your customers for the whole year?

• Buy them a calendar from Bids Web Buy them a calendar from Bids Web shop at about 10p eachshop at about 10p each

Tip 13 Exponential IncomeTip 13 Exponential Income• Each Catalogue costs 58p the first time Each Catalogue costs 58p the first time

you put it outyou put it out• 22ndnd time, it is 29p, 3 time, it is 29p, 3rdrd time is 19p, 10 time is 19p, 10thth time time

is 6p and 20is 6p and 20thth time is 3p. time is 3p.• It pays to pick up your catalogues & It pays to pick up your catalogues &

stragglers and by the 20stragglers and by the 20thth time, you are time, you are making at least 18p pure profit on every making at least 18p pure profit on every catalogue you pick up. catalogue you pick up.

• In fact it is more because once we found In fact it is more because once we found customer base, per catalogue sales went customer base, per catalogue sales went up to £3 and now average £5 on which we up to £3 and now average £5 on which we make on average £1.60-1.78 per make on average £1.60-1.78 per catalogue. catalogue.

• It pays not to quit It pays not to quit

Tip 14 (this baker can’t Tip 14 (this baker can’t count)count)

Take a bag of Dog treats with you for Take a bag of Dog treats with you for the customers who have dogs. Their the customers who have dogs. Their dogs will love you coming as well as dogs will love you coming as well as their owners, who will think you are their owners, who will think you are very thoughtful.very thoughtful.