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The Media Kitchen presents the 2013 Menu - "The Visual Web". From our perspective, the visual web is culturally trending but also changing how we experience digital content. This report will explore how images are powerful, why they are part of the cultural zeitgiest, and partners that can help brands across paid, owned, and earned ecosystems. We will equip brands with the tools to harness the web we see. By Andre Woolery
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THE MENU2013
THE VISUAL WEBA LOOK AT
HARNESSING THE WEB WE "SEE"...
IMAGES ARE POWERFUL.
IMAGES ARE EMOTION DRIVEN.
IMAGES ARE EASIER TO PROCESS
IMAGES IMPROVE COGNITION
IMAGES ARE ATTENTION GRABBING
IF IMAGES ARE SO INCREDIBLE...
WHY NOW?
2005
TOTAL PHOTOS TAKEN EVER 3.8 TRILLION
TOTAL PHOTOS TAKEN IN 2012 380 BILLION
10% IN ONE YEAR
PHOTOS DRIVE ENGAGEMENT53% more “Likes”...104% more “Comments”...
THE INFINITE SCROLLDriving high engagement
PERFECT FOR PLASTIC TIME
JANUARY 201390% HIGHER THAN 1024x768
JANUARY 201185% HIGHER THAN 1024x768
JANUARY 200957% HIGHER THAN 1024x768
Retina = More Image and Pixel Density
60” HDTV 1920x1080
15” Macbook Pro Retina Display 2880x1800
HARNESSING THE VISUAL WEB.
OWNED
PAID EARNED
SOCIALLY DRIVEN AD UNITSDynamically feed the most pinned images to align creative messaging to what is trending with consumers in real-time.
PAID
IN-IMAGE ADVERTISINGAs the web becomes more visual, similar to other sponsorships, marketers will be adjacent to images based on contextual relevancy.
PAID
CUSTOM FILTERS + BUTTONSProvide users unique filters and add-ons as they edit images through popular photo editing apps like Twitter, Flickr, and Photobucket.
PAID
EARNED
ANALYTICS•Pin to purchase•User engagement•Competitive benchmarks
ENGAGEMENT•Respond to pins, comments, and tweets•Engage influentials
PROMOTIONS•Enable across owned properties•Analyze entrants
EARNED
EARNED
EARNED
EARNED
EARNED
ANALYTICS FOR INSTAGRAM Evaluate images based on hashtag usage, top filters, days of the week, rank by likes or comments, and more...
EARNED
INTERACTIVE IMAGESAdd clickable tags to any image and share on social networks for consumers to gain an enhanced experience.
OWNED
OWNED
IN-STREAM SHOPPINGAllow consumers to shop directly within their Facebook, Twitter, and social streams through posted images with interactive buttons.
OWNED
TEXT TO NEWSTurn online news, blogs, and social streams into a video news format allowing users to lean back and watch their favorite content instead of having to read it.
HOTSPOTTINGTurn online content, images, and videos into interactive and viral storefronts through hotspotting.
OWNED
Gray Hoodie
OWNED
To learn more and find out more companies we highlighted, download our 2013 Menu on
slideshare.net/mediakitchen
THANK YOU
