THE MYTHS OF INNOVATION

BIZ BOOKMONEY QUOTES

THE MYTHS OF INNOVATION

SCOTT BERKUN

BIZ BOOK MONEY QUOTES

“Myths are often more satisfying to us

than the truth, which explains their

longevity and resistance to facts:

we want to believe that they’re true.”

THE MYTHS OF INNOVATION SCOTT BERKUN

(pg. 6)




“Myths always serve promotion more than

education.”


(pg. 7)


“Instead of hard work, personal risk, and

sacrifice, the [innovation] myth suggests

that great ideas come to people who are

lucky enough to be in the right place

at the right time.”


(pg. 4)


“If we had a list of the most amazing

breakthrough insights that would change

the world in the next decade, hard work

would follow them all.”


(pg. 13)


“The love of new ideas is a myth: we

prefer ideas only after others have tested

them. We confuse truly new ideas with

good ideas that have already been

proven, which just happens to be

new to us.”


(pg. 55)



(pg. 61)

“Innovative ideas are rarely rejected on

their merits; they’re rejected because of

how they make people feel.”


“Ideas are abstractions. You can’t get

cash from the idea of an ATM machine.

To become an innovation, an idea has to

blossom into whatever form necessary - a

demo, a prototype, a product - to

be useful to people.”


(pg. 105)



(pg. 44)

“An idea is not an innovation until it

reaches people.”



(pg. 45)

“Execution demands more effort than

idea generation, and it’s difficult to know

how much more until you try.”


“The dirty little secret … is that unlike the

mythical epiphany, real creation is sloppy.

Discovery is messy; exploration is

dangerous. No one knows what

he’s going to get when he’s

being creative.”


(pg. 86)



(pg. 36)

“Innovation comes at a price: it might

be money, time, sanity, friends, or

marriages, but there will be one.”


“Part of the challenge of innovation is

coming up with the problem to solve,

not just its solution.”


(pg. 10)


“The majority of innovations come from

dedicated people in a field working hard

to solve a well-defined problem. It’s not

sexy and it won’t be in any major motion

pictures anytime soon, but it’s

the truth.”


(pg. 41)



(pg. 42)

“Many innovations begin with bright

minds following their personal interests.

Their ambition is to pass the time, learn

something new, or have fun.”


“Revolutionary ideas can be too much

change for people to handle. Innovations

often need to be explained in terms of the

status quo, which is why automobiles are

rated in horsepower.”


(pg. 46)


“Every great idea in history has the fat red

stamp of rejection on its face. It’s hard to

see today because once ideas gain

acceptance, we gloss over the hard paths

they took to get there.”


(pg. 54)

BIZ BOOKMONEY QUOTES

THE MYTHS OF INNOVATION

SCOTT BERKUN

Business

THE MYTHS OF INNOVATION