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A talk given at the 2013 Digital Campus Meeting, University of Neuchâtel, Switzerland https://swissedsocialspring2013.eventbrite.com
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Information Discovery ToolOutlying the Need
Yan LuongSocial Media Manager EPFL19.06.2013
Social Media EPFL | January 2013 2
Social Media in 2013
• Social Media is a major sociological trend• Every individual is a potential media outlet• New media formats have emerged (microblogging, visual social media, …)• Organizations have become content producers and editors
Organization members
Organization Mass Media
New
s
Events, Advertising, Website, …
Media Relations, Events, …Traditional
Media
Social Media
Social Media in 2013 @yan_luong
Social Media EPFL | January 2013 3
EPFL corporate social media ecosystem
Corporate Ecosystem @yan_luong
Social Media EPFL | January 2013 4
Social media and higher education
General outreach
In the classroom
Professional development
Media relations
Potential students
Support institutional and departemental objectivesAct as catalyst of (communication) activities
Enable direct communications and dialogue with communities (int and ext)Foster EPFL awareness and advocacy
Humanize digital presences and relationshipsEnable peer-to-peer interactions within communitites
Co-create value
SoMe in HigherEd @yan_luong
Social Media EPFL | January 2013 5
Content and platform strategy
Prospective Students Students Staff Alumni Scientific
Community Media Professionals General Public
Youtube
Content Strategy @yan_luong
Social Media EPFL | January 2013 6
Content creators identification
Nicolas Dinh
JamaniCaillet
Hunting for Creators @yan_luong
Social Media EPFL | January 2013 7
Publication and engagement process
Publish
Faculties Content
Students Content
SoMe TeamCentral Services Content
Mediacom ContentLabs Content
Other Content Interactions, questions, prospects, …
Proc
ess
SoMe Team
RoutingMedicaom
Press Officers
Faculty Comm
Officers
Student Services
Studies Promotion Interactions, answer, engagement
Student assoc
Others
EPFL Individuals
Interactions, answer, engagement
Answer
Engagement Process @yan_luong
Social Media EPFL | January 2013 8
Social Media Framework
2013-2014
Hub and Spoke @yan_luong
Social Media EPFL | January 2013 9
Other official presences
Þ Career CenterÞ IC FacultyÞ …
Þ ArchizoomÞ EPFL+ECAL LabÞ …
Þ EPFL AlumniÞ EPFL StudentsÞ …
Þ @MoTÞ @OderskiÞ …
LinkedIn Youtube
Spokes @yan_luong
Social Media EPFL | January 2013 10
Sectorial social presences strategies
• Service• Dialog• Own Content Creation• CurationVS• Resources
Sectorial Strategies @yan_luong
Social Media EPFL | January 2013 11
Some Twitter Success Factors
• Targeted content• Purpose and passion• Being yourself• Ignite dialogue• Don’t only talk about yourself• Frequency and regularity
Twitter Success @yan_luong
Social Media EPFL | January 2013 12
Curation
• Infobesity• Credibility• Targeted • Laying the foundations for discussions and dialog• Show openness and transparency• Internal and/or external
Curation @yan_luong
Social Media EPFL | January 2013 13
Hence the need for an information discovery tool • Get field specific content• Search engine AND social media based• Easy to use, easy to share• Collaborative• Machine learning
Going Faveeo @yan_luong
Social Media EPFL | January 2013 14
Some examples
• Center for Digital Education : news on European MOOCs initiatives
• NCCR Robotics : animatronics, european robotics, robotics and business
• Transportation Center : sustainable mobility news, outlook on business and tech transfer
• Swiss Space Center : European initiatives, Space cleanliness initiatives
Publication Strategies @yan_luong
Thanks!
Find this presentation on www.slideshare.net/yluong
