BUILDING YOUR PERSONAL BRAND ANTHONY JULIANO

AND MANAGING YOUR NETWORK SEPTEMBER 26, 2012

UNDERSTANDING NETWORKING

DEVELOPING YOUR STORY

USING SOCIAL MEDIA TO

ENHANCE RELATIONSHIPS

HOW CAN YOU BE A RESOURCE?

WHAT EXPERTISE, SKILLS, TALENTS OR

INTERESTS DO YOU HAVE THAT PROVIDE AN

OPPORTUNITY FOR YOU TO BE A

RESOURCE/SHARE YOUR STORY?

WHAT ORGANIZATIONS/GROUPS MIGHT

BENEFIT FROM THOSE TALENTS?

WHAT MAKES A

GREAT STORY?

IT’S AUTHENTIC/UNIQUE

THE AUDIENCE WANTS TO HEAR MORE

IT’S MEMORABLE

WHAT MAKES A

STORY MEMORABLE?

IT’S SPECIFIC

IT’S CONCISE

IT’S TOLD CONSISTENTLY

I’M ANTHONY JULIANO.

I’M AN ACCOUNT SUPERVISOR

AT ASHER AGENCY.

I’M ANTHONY JULIANO.

I HELP PEOPLE UNDERSTAND

TODAY’S CHANGING

COMMUNICATION ENVIRONMENT.

WHAT YOUR STORY

SHOULD INCLUDE

WHAT YOU DO

WHO YOU HELP

WHAT YOUR STORY

SHOULD IMPLY

HOW TO TELL YOUR STORY

THROUGH YOUR WORK

AS A VOLUNTEER

SHARING YOUR EXPERTISE

VIA SOCIAL MEDIA

http://www.flickr.com/photos/scragz/91147636/

• amplifier

http://www.flickr.com/photos/26481114@N07/4443444378/sizes/z/in/photostream/

FACEBOOK’S LIMITATIONS AS A

PROFESSIONAL NETWORKING TOOL

FACEBOOK LAUNCHED EXCLUSIVELY FOR

COLLEGE STUDENTS—AND MOST USERS STILL

FOCUS ON PERSONAL/PLAY, NOT

PROFESSIONAL/WORK

YOU DON’T ALWAYS OWN YOUR MESSAGE

(WALL POSTS, TAGGED PHOTOS)

VIDEOS, PHOTOS, INTERESTS ARE A DOUBLE-

EDGED SWORD

TOO MUCH CLUTTER (FARMVILLE/MAFIA WARS)

PEOPLE ARE IN

A DIFFERENT

CONTEXT AND

MINDSET WHEN

THEY'RE IN A

PROFESSIONAL

NETWORK.

- DIPCHAND

“DEEP” NISHAR,

LINKEDIN

BUT ISN’T A

PROFILE JUST

A GLORIFIED

RESUME?

AMONG RECRUITERS THAT USE SOCIAL

MEDIA, HOW MANY USE LINKEDIN?

SOURCE: HTTP://MONEY.USNEWS.COM/MONEY/CAREERS/ARTICLES/2011/

04/12/WHEN-YOUR-DREAM-COMPANYS-HIRING-ON-TWITTER

95%

LEAD GENERATION

0

0.5

1

1.5

2

2.5

3

TWITTER FACEBOOK LINKEDIN

VISIT-TO-LEAD RATIO VISIT-TO-CONVERSION RATE

SOURCE: HUBSPOT

THERE ARE

THOUSANDS OF OPTIONS

THE RIGHT QUESTION TO ASK IS,

"HOW DO I GET BETTER?" FOCUSING

ON WHAT YOU OFFER YOUR JOB,

NOT WHAT YOUR JOB OFFERS YOU,

PROVIDES THE SHORTEST PATH TO A

COMPELLING CAREER.

http://www.flickr.com/photos/shriak/2428702176/sizes/l/in/photostream/

THANKS!

AJJULIANO@GMAIL.COM

(260) 615.3426

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