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This is the first in a series of presentations that explore the new creative toolkit required in a world with a growing number of communication and media channels.
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Steve SponderGroup Strategy Director – Lawton Communications Group blog.stevesponder.com // @stevesponder
The new creative toolkit Part 1 - Data
www.lawtoncommsgroup.comV1.0 March 2011
Sony Music – Lissie Music Video
After choosing your location this music video is personalised using real-time weather data from that location .
Visit Site
Environmental Data
Virgin Media – Terminator: The Sarah Conner Chronicles
This campaign provides a personalised mobile video clip by utilising personal data and location data.
View Case Study Video
Personal and Location Data
Vodafone – Taxi Grand Prix
An online racing game that tracks your chosen two taxis from a list of 10 using GPS and plots their accumulative mileage data on the map.
View Case Study Video
Environmental Data
Sony Vaio – Media Monster Wars
A Facebook app game that utilises data from your Facebook wall to power your ‘media monster’.
View Case Study Video
Personal Data
MySpace Music – Fan Video
By logging in with Facebook Connect this app creates a personalised video by dropping in your profile picture.
Visit Site
Personal Data
Starbucks – Meet me at Starbucks
A Google Gadget that enables people to find a local Starbucks coffee shop and then invite their friends or colleagues to meet them at that location.
Back Office Data
Sense Networks – CabSense
The CabSense mobile app uses historical data of more 90 million rides taken in some 3,000 taxis over the past year and prediction math to figure out the best corner to hail from, and when to do so.
Environmental Data
LoveHoney – UK Sex Map
An interactive map of the UK that aggregates customer purchase data to show the sexiest places in the UK.
View Case Study Video
Personal Data
First Direct – First Direct Live
This campaign provides a real-time view of consumers online opinions by aggregating data from eight million social media sites.
Personal Data
Fiat – Eco-Drive
This app analyses your journeys in an Eco-Drive enabled Fiat and converts your driving data into simple, clear facts and figures, like fuel consumption, CO2 and money saved.
Visit Site
Environmental Data
Steve SponderGroup Strategy Director – Lawton Communications Group blog.stevesponder.com // @stevesponder
The new creative toolkit Part 1 - Data
www.lawtoncommsgroup.comV1.0 March 2011
