The new resume of ardhendu kumar bose new

ARDHENDU

KUMAR BOSE

MBA (MARKETING), BA, DHMCTAN (FIRST CLASS FIRST), PDMT (FIRST CLASS FIRST), DDLF (PARIS), ZDAFS (MUNICH).

KEY SKILLS> MARKETING ,OPERATING AND MANAGING Five star Hotels, Luxury Service Apartments, Malls, Multiplexes, Retailing/e-tailing in the Hospitality Domain with Expert Knowledge of Advanced Analytics for Management, Customer Relationship Management, Innovation, Corporate Strategy and Competitive Performance, Mergers, Acquisitions and Restructuring, Psycho-Metrics and Revenue Management with Pricing for Maximum Profit resulting from Ideation of Compelling Futures for the organisations that I work with.

CHIEF IDEATOR

TTC TRAVEL AND TOURISM CORPORATION LIMITED

Flat# 5, FE-508, SALT LAKE, SECTOR-3 KOLKATA, West-Bengal – 7OO106 MOBILE -9832125404: Email: [email protected], Please visit http://www.linkedin.com/pub/ardhendu-kumar-bose/18/611/56b for publications, honours, skills endorsements and awards details.

Career Objective : To become a PIONEER in the hospitality/service/real estate industry with the reputation of being a rare visionary who sees realms of possibilities beyond the impossible, of being an exemplary leader who combines personal genius and in-depth knowledge of the HOSPITALITY OPERATIONS AND MARKETING MANAGEMENT OF FIVE STAR HOTELS, LUXURY SERVICE APARTMENTS, TRAVELS, RETAIL SERVICE (HIGH END MALLS COMPRISING OF SHOPS,OFFICES RETAURANTS,BARS, FOOD COURTS, HEALTH CLUBS, SPAS AND MULTIPLEXES)/REAL ESTATE INDUSTRY (URBAN PLAZAS WITH BUILT IN BUSINESS INCUBATORS,OFFICE COMPLEXES, MALLS AND

Résumé of Ardhendu Kumar Bose / Page 1 of 28

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LUXURY APARTMENTS ALONG WITH LIFESTYLE CLUBS, GYMNASIUMS, SWIMMING POOLS WITH STEAM, SAUNA, ZACCUZZI AND WELLNESS CENTRES) by practicing forms of transformational leadership and visualizing relevant technology to pilot an organization to the top position in the chosen niche market of its products and services.Present Assignment: Currently leading the team of expert senior professionals managing the technology and marketing vision along with Conceptualisation and Execution of the Technology Marketing-events to promote Hotels/ Travels and other related services Sales as the CHIEF IDEATOR of TTC TRAVEL TOURISM CORPORATION LIMITED.

Seeking position in…

Top Management (Operations/Sales & Marketing) Hospitality/Travels/Real Estate/ Retail Industry

Resume Highlights

Grown Return on Capital

Investment @ more than 200% at Shristi Group and 300% Future

Group

Managed team of 1000+ at ITDC, Future Group and Rose Valley

Delivered 250% of target at Future

group and Achieved 65% growth YOY at

Future group for three consecutive

years

DELIVERED GROWTH @ 180% AT ROSE VALLEY DESPITE

MARKET DOWNTURN.TOOK ROSE VALLEY INTO A NEW FUTURE CALLED TTC A

DIGITAL ENTERPRISE SPECIALISING IN HOLIDAYS

DOMAIN.

Commissioned brave new projects and created new companies for both Shristi and Future Groups and


won National Awards of Excellence

Built a Tourism Company from scratch and in just six short months created a Travel portal called www.justbyebye.com that Increased

market penetration by creating never thought of digital channels at TTC with

cutting edge on line technology.Created extraordinary and effective

marketing campaigns.

EXPERIENCE SUMMARY HANDS ON LEARNING AND DEVELOPMENT OF MORE THAN QUARTER OF A

CENTURY

SERIAL NUMBER :

PLACE AND COMPANY

PERIOD EXPERIENCE PARTICULARS ON THE JOB EDUCATIONAL EQUIVALENCE

1. NEW-DELHI ITDC

1987-1989

MANAGED ITDC HOSPITALITY IN NEW-DELHI INCLUDING OPERATIONS OF THE ASHOK HOTEL, VIGYAN BHAVAN AND HYDERABAD HOUSE.

MASTER OF HOSPITALITY MANAGEMENT

2. BANGALORE ITDC

1989-1996

MONITORED THE OPERATIONS OF ALL THE ITDC PROPERTIES IN THE AREA SOUTH OF INDIA.

DOCTORATE IN OPERATIONS MANAGEMENT

3. BHUBANESWAR ITDC

1996-2002

MANAGED THE DISINVESTMENT PROCESS OF EASTERN INDIAN ITDC PROPERTIES.

MASTER OF LAW

4. DURGAPUR SIDC

2002-2007

MASTERED THE CONSTRUCTION OF THE FIRST MULTI-UTILITY, MULTI-FACILTY URBAN PLAZA OF EASTERN INDIA CHANGING LIVES OF A WHOLE COMMUNITY.

B-TECH (CIVIL ) AND MASTER OF PROJECT MANAGEMENT

5. SILIGURI PRIL

2007 -2011

DESIGNED AND DEVISED A TWO YEARS ORGANISATIONAL DEVELOPMENT CUM PERFORMANCE PROGRAMME TITLED”THE COSMOS WAY TO EXCELLENCE” RESULTING IN MAKING

DOCTORATE IN MARKETING MANAGEMENT


THE COSMOS MALL THE BEST MALL IN INDIA IN ITS CATEGORY AS RECOGNISED BY RETAIL INDIA IMAGES IN 2011.

6. KOLKATARVHEL

2011-2014

SHAPED THE PERFORMANCE MANAGEMENT SYSTEM OF THE COMPANY’S HOTEL DIVISION

DOCTORATE IN HOSPITALITY MANAGEMENT.

7. KOLKATATTC

2014 ONWARDS

CREATED AN ON LINE TRAVEL COMPANY SHOWCASED AS WWW. JUSTBYEBYE.COM

DOCTORATE IN E-COMMERCE TECHNOLOGY THAT ENABLES IDEATING GLOBAL ENTERPRISE CREATION AS WELL AS DIGITAL MARKETING

COMPANIES LEGEND

ITDC = INDIA TOURISM DEVELOPMENT CORPORATION LIMITEDSIDC = SHRISTI INFRSTSTRUCTURE DEVELOPMENT CORPORATION LIMITED.PRIL = PANTALOON RETAIL INDIA LIMITED.RVHEL= ROSE VALLEY HOTELS AND ENTERTAINMENTSLIMITED.TTC = TRAVEL AND TOURISM CORPORATION LIMITED.

PROFILE AT A GLANCE

AN AWARD WINNING, TRUE PIONEER, ANALYTICAL AND RESULT DRIVEN HIGHLY QUALIFIED AND ACCOMPLISHED HOTELIER WITH M.B.A IN (MARKETING), OFFERING OVER 29 YEARS OF VERIFIABLE EXPERIENCE DISPLAYING PROFICIENCY IN OPERATIONS-MANAGEMENT, PROJECT-MANAGEMENT, PROCESS-ENGINEERING, VALUE-ENGINEERING, RETAIL MANAGEMENT, NATURAL-NETWORKING, SALES AND MARKETING IN THE PHYSICAL AND DIGITAL WORLDS OF THE HOSPITALITY SECTOR/REAL ESTATE INDUSTRY; MANAGING CONSTRUCTION PROJECTS,LUXURY HOTELS, MALLS, MULTIPLEXES OPERATIONALLY AND HANDLING DIFFERENT TYPES OF MEDIA CAMPAIGNING ACROSS DIVERSE INDUSTRY SPECTRA; WITH PROVEN TRACK RECORD OF HEADING THE DEFINED REGIONS AND THE TERRITORY TO MEET DEAD-LINES AND EXCEL TARGETS.


EXPERIENCED TO HAVE PLAYED A VISIONARY PIONEERING ROLE WITH IMMENSE SUCCESS IN THE BIGGEST AND MOST MAGNIFICENT LOCATIONS OF THE COUNTRY OF THE LARGEST HOTEL AND RETAIL COMPANIES OF INDIA AT STRATEGIC LEVELS WITH EXPOSURE IN OPERATIONS, MARKETING AND PROJECT MANAGEMENT ASSIGNMENTS SUCH AS AT TAJ MAHAL HOTEL MUMBAI,TAJ PALACE HOTEL, NEW DELHI OF INDIA HOTELS LIMITED, HOTEL ASHOK; HYDERABAD HOUSE, VIGYANBHAVAN, NEW DELHI OF INDIA TOURISM DEVELOPMENT CORPORATION THE LARGEST HOTEL COMPANY OF ITS TIME IN INDIA AND AT THE FINEST MALL OF THE PANTALOONS RETAIL INDIA LIMITED, THE LARGEST RETAIL COMPANY OF INDIA DEALING WITH THE HEADS OF THE STATES, KINGS,EMPERORS AND PARLIAMENTARIANS FROM ALL OVER THE WORLD AND THE INDIAN COSUMERS OF ALL CLASSES AND SEGMENTS.

ORGANISED SOME OF THE GREATEST EVENTS OF THE HOTEL AND RETAIL INDUSTRY SUCH AS MINI CHOGM, FESTIVALS OF FRANCE AND RUSSIA IN INDIA, PARLIAMENT OF COMMONWEALTH COUNTRIES, NATIONAL FILM FESTIVAL, BJP-NATIONAL CONVENTION, PATA, ASTA AND HRAO CONFERENCES, GREAT INDIAN SHOPPING FESTIVAL ETC.

HOSTED SOME OF THE HIGHEST DIGNITARIES OF THE WORLD AT THE HYDERABAD HOUSE NEW DELHI.

MANAGED SOME OF THE MOST PRESTIGIOUS CONVENTIONS, CONCLAVES, AND CONFERENCES AT THE VIGYAN BHAVAN NEW-DELHI.

MANAGED THE CONSTRUCTION OF ONE OF THE MILESTONE PROJECTS OF EASTERN INDIA SUCH AS THE”DURGAPUR CITY CENTRE”.

A PROVEN ACHIEVER OF HIGH CALIBRE WITH AN IMMENSE SUCCESS RATE IN ACADEMICS AT ALL INDIA LEVEL REPEATEDLY STANDING FIRST CLASS FIRST AT HIGHEST LEVELS.

A CUSTOMER ORIENTED CONCEPT SALES DRIVER HAVING A STRONG UNDERSTANDING OF THE PREVAILING MARKET CONDITIONS WITH STRONG ABILITIES IN DRIVING TEAM EFFORTS TOWARDS ACHIEVEMENT OF TARGETS.

A RECOGNIZED PROFESSIONAL FOR QUICK AND COMMITTED DELIVERY AND MAINTAINING QUALITY STANDARDS WITHIN THE TIME CONSTRAINTS.

AN ABLE COMMUNICATOR IN FOREIGN LANGUAGES WITH INTERNATIONAL CLIENTS AND A POWERFUL ORATOR WITH EXCEPTIONAL LEADERSHIP SKILLS, STRONG ANALYTICAL, PROBLEM SOLVING & ORGANIZATIONAL ABILITIES AND EXTRAORDINARY CAPACITY TO LEAD TEAMS TO ACHIEVE SEEMINGLY IMPOSSIBLE TARGETS CREATING A BENCHMARK IN THE INDUSTRY AND THEREBY ESTABLISHING BENEFICIAL RELATIONSHIPS


WITH THE KEY PLAYERS IN THE INDUSTRY TO TAKE AN ORGANISATION TO A POSITION OF LEADERSHIP WITHIN THE INDUSTRIAL PARAMETERS.

PROFICIENT TO WORK AND PERFORM UNDER HIGH PRESSURE SITUATIONS AND MEETING DEADLINES UNDER DIVERSE ENVIRONMENTS WITH A PROVEN RECORD OF IMPLEMENTING BUSINESS-CENTRED STRATEGIES TO CONTRIBUTE TO ORGANIZATIONAL GROWTH AND PROFITABILITY.

A POSSESSOR OF PROVEN SKILLS IN CUSTOMER RELATIONSHIP MANAGEMENT AND BUSINESS DEVELOPMENT; A STRONG LEADER WITH THE ABILITY TO BUILD, TRAIN AND MOTIVATE TEAMS TO INCREASE EFFECTIVENESS.

A CREATIVE LATERAL THINKER WITH A PROVEN RECORD OF ACCOMPLISHMENT OF INCREASING REVENUES, ESTABLISHING MARKETING INITIATIVES & CREATING A TEAM ENVIRONMENT OF EMPOWERMENT AND ENLIGHTENMENT TO INCREASE THE SENSE OF ENTREPRENEURSHIP.

PRESENT ASSIGNMENT:

CHIEF IDEATORTTC TRAVEL AND TOURISM CORPORATION LIMITED

Calcutta(JUNE ‘2014 Till PRESENT)

Created www.juswtbyebye.com new travel and hotels services management global company with the e-portal at TTC with web based embedded technology

RESPONSIBILITIES

Seeing the ways of life at least five years away from the horizon


http://www.juswtbyebye.com/

Ideating and Innovating products and services that will improve the quality of lives for

all.

Implementing those innovative ideas profitably as compelling products or services for

the humanity.

Developing the perspective to take the Organisation into an imperative future where

humanity cannot live without those products or services by establishing a global

acceptance of the companies’ products and services.

Knowing the unknown challenges of the unfamiliar business worlds and analyzing the

SWOT to address those challenges.

Leading the Organisation into that glorious future with all employees prepared to meet

its challenges by identifying and preparing new Leaders within the organisation to lead

the challenges of those new times by designing future expertise requirements, and

developing experts accordingly to solve the difficult future problems.

Thereafter relentlessly again get on to visualising more new vistas of enterprises of the

future as a continuous process in order to make the companies’ existence invincible.

CARRYING OUT THE RESPONSBILITIES WITH SEVEN SUPER ABILITIES:


1. IMAGINATION ABILITY : THAT CAN DESIGN COMPELLING FUTURES

2. INNOVATION ABILITY: THAT CAN MAKE FUTURES HAPPEN COMPELLINGLY

3. IMPLEMENTATION ABILITY: THAT CAN MAKE FUTURES REAL LIFE EXPERIENCES

4. IMMERSING ABILITY: DESIGNS COMMUNICATIONS THAT CAN IMMERSE THE HUMANITY IN THE NEW LIFE EXPERIENCES BLISSFULLY

5. INTERCONNECTING ABILITY: DESIGNS COMMUNICATIONS THAT ENABLES MANKIND TO SHARE THEIR NEW EXPERIENCES WITH ALL.

6. INTERACTING ABILITY: DESIGNS COMMUNICATIONS THAT INTERACT WITH UNIVERSAL BELIEFS AND SENTIMENTS REACHING THE HEARTS OF ALL.

7. INTERPLAYING ABILITY: DESIGNS COMMUNICATIONS THAT INTERPLAYS WITH UNIVERSAL ICONS THAT TOUCHES THE SOULS OF ALL.

WITH THESE ABILITIES I CAN DEVELOP BUSINESS PLANS AND COMMUNICATION CAMPAIGNS THAT CAN TRANSFORM INTO MARKETING

PLAYS WITH WORLD WIDE AUDIENCE AND ACCEPTANCE

AMAZING RESULTS ACHIEVED

CHRONOLOGICAL PROFESSIONAL PROGRESS IN DETAILS

PAST ASSIGNMENTS:

The Rose Valley Group of CompaniesCalcutta

(AUG ‘2012 Till May ‘2014)Increased market penetration as well as total sales by 60% by creating

many never thought of channels by creating new a business vertical with the e-portal at Rose Valley with web based embedded technology

Vice-President Sales & Marketing

Position Overview:

Reporting to the Chairman I am responsible for developing and executing a clearly defined marketing and communications strategy in a manner that supports consistent business growth and enhances brand equity and awareness. I am responsible for planning, organizing, staffing, training and managing all marketing functions to achieve the company objectives of sales growth by thoroughly managing a proficient sales team,


profitability and visibility while ensuring a consistent marketing message and position consistent with the corporate direction.

My Responsibilities are to:

Create manage, co-ordinate and execute all marketing strategies and implement tactical plans that meet and exceed company expectations.

Develop unique value propositions, business partnerships, category -management, as well as call to action oriented advertising targeted toward key customer segments that increased brand awareness.

Lead and manage Direct Marketing, Public -Advertising, Online Marketing, Event Marketing and Internal Creative Services.

Achieve targeted results and ensure timely and effective execution of marketing tactics and programmes.

Analyse evaluate, plan and execute on both existing and potential marketing activities and strategies.

Develop benchmark criteria to measure the efficiency and effectiveness of marketing programmes.

Conduct and analyse market research to determine competitiveness. Provide leadership to the day-to-day operations of the sales department, while

maintaining focus on the company’s strategic goals. Oversee all hiring, training and developing of personnel involved in Sales and

Marketing. Direct department(s) to achieve objectives established in the Company’s Strategic

Plan. Coordinate sales operations with all other departments/divisions of the Company. Develop and/or maintain and improve business relations with all customers of the

Company. Seek out and targets new customers and new sales opportunities, initiate action

plan to approach and secure new business for the Company. Manage all Trade Accounts Receivables. Monitor A/R aging on a proactive basis

with the sales team; coordinate with Credit Manager and Accounts Receivable Manager/Controller.

Measure the effectiveness of the marketing department and implement improvements as required.

Identify, interpret and capitalize on marketing trends. Manage a multi-million INR marketing budget. Coach, mentor and raise the team’s ability to deliver and exceed expectations

while creating opportunities for succession talent. Develop and prepare key messaging and presentation materials. Research and analyze economic trends buying habits and the demographic

characteristics of consumers, their tastes and preference for company products and those of competitors.

Lead the advertising, product development, sales teams for product recognition for the company and its services.

ASSIGNMENT PORTFOLIO DESCRIPTION


Strategy and MeasurementsAs the Vice-President of Sales& Marketing also I create and execute that the sales department go-to-market and operational strategies to achieve business objectives. I participate with other senior managers in developing strategy for the entire company. I determine and monitor the department's key performance indicators (KPIs) such as revenue vs. plan, contact rate, quote closure rate and gross profit percentage. I anticipate and react quickly to trend and change in performance. I develop and manage sales department budgets.

Achievements:

I have introduced the concept of KRA and KPI in the company whereby we measure and monitor performance on daily, weekly and monthly basis laying the foundation for a robust MIS system.

IN THE REALMS OF SALES I HAVE CREATED A BEAT MONITORING SYSYTEM WHICH IS A TRUE FIRST FOR THE COMPANY AND THE TRAVEL INDUSTRY.

Leadership

As the VP of Sales & Marketing I direct and manage sales department employees. I hire, supervise, develop and mentor sales general managers and their teams. I indirectly supervise sales managers and sales representatives. I develop and implement employee performance management programmes. I participate in corporate succession planning activities, write and deliver employee reviews, keep close tabs on employee morale and create a positive working environment.

Achievements:

I have successfully created and implemented various leadership development systems with an aim to develop the human potential of the sales and marketing vertical.

I HAVE CREATED AN AUDIT OF LEADERSHIP QUALITY CALLED “THE CHAIRMAN’S WAY” AGAIN A FIRST IN THE COMPANY WHICH IS DESIGNED TO ACHIEVE EXCELLENCE IN THE REALMS OF REVENUE MANAGEMENT.

Selling

As the VP of Sales& Marketing I assist with complex sales negotiations, attend sales presentations and helps close sales deals. I directly manage very large, high-profile customer accounts, as appropriate. I help develop sales proposals and responses to request for proposals (RFPs). I develop and oversee a sales training programme for new and existing employees. I ensure that sales employees are equipped with the product, system and selling-skills training that they require for being successful.

Achievements: I have developed offline as well as online spectacular and amazing retail products for leisure holiday vacationers as well as tailor made products for the ‘MICE’ segments of the travel & tourism business for the


company followed by developing channels for sales of such products in the sectors of travel agencies, commission agents and corporate houses.THIS IS A VISIONARY PIONEERING STEP IN SERVICES MARKETING WHICH WAS CARRIED OUT IN AN AMAZING MANNER.MarketingI also design the marketing initiatives as well to develop lead generation and revenue generation programmes, and to create high performing sales collateral.

Achievements:

I HAVE VERY SUCCESFULLY CREATED THE CONCEPT OF “HOLIDAY MACHINE” WHICH IS A CANTER ACTIVITY AIMED AT BRAND PROMOTION AND LEAD GENERATION IN A MANNER THAT THE TRAVEL INDUSTRY HA S NOT EVER EVEN THOUGHT OF BEFORE.

Technology and Continuous ImprovementAs the VP of sales & Marketing I continually work to improve the effectiveness of the sales organization and enhance productivity, efficiency and customer satisfaction. I oversee and drive adoption of sales technology including customer relationship management (CRM) and a sales intranet. I partner with information technology leaders to identify and implement new technology and improve existing technology based on business needs. I develop documents and enforce sales policies, standard operating procedures and best practices. I also streamline sales processes.

Achievements:

I CONCEPTUALISED AND VISUALISED “ROSE VALLEY VACATIONS’ AN E-COMMERCE PORTAL TRANSACTING IN HOLIDAY BUSINESS FOR THE FIRST TIME IN THE HISTORY OF ANY HOTEL MANAGEMENT COMPANY IN INDIA ENCOMPASSING TRAVEL AGENTS, ASSOCIATE HOTELS, CORPORATE HOUSES, COMMISSION AGENTS AND FREE INDIVIDUALS .

THE TECHNOLOGY IS BASED ON EMBEDDED SMART CARDS CONNECTED TO A WORLD WIDE NET WORK OF COMPUTER CONNECTIONS.

THIS IS TRULY AN EMPOWERING AND ENABLING REVOLUTIONARY TECHNOLGY THAT CREATES A MULTI BILLION RUPEES BUSINESS SEAMLESSLY AND GLOBALLY ROUND THE CLOCK AND ROUND THE YEAR ACROSS SIX CONTINENTS.

VICE-PRESIDENT (OPERATIONS AND MARKETING)AUG’2011 TILL AUG’2012


Managed a professional team of 1000+ at Rose Valley and achieved 45% YOY growth in turnover

OPERATIONAL RESPONSIBILITIES

LEAD OVERALL BUSINESS-OPERATIONS, WHICH INVOLVES CONCEPTUALISING AND IMPLEMENTING SOUND MARKETING STRATEGIES FOR ACCOMPLISHMENT OF 100% SALES AS WELL AS OPERATIONAL EXCELLENCE OF ROOMS OF ALL THE ROSE VALLEY PROPERTIES ACROSS INDIA COMPRISING OF FOUR WORLD-CLASS RESORTS, TWO LUXURY HOTELS , TWO BEACH HOTELS, NINE CITY HOTELS OF VARIOUS STAR CATEGORIES AND TWO AMUSEMENT PARKS.

MARKETING RESPONSIBILITIES

DEVELOP AN EFFECTIVE MARKETING SET-UP FOR ALL HOTELS IN ORDER TO SHOWCASE THE VARIOUS FEATURES OF THE GROUP’S SERVICES ESPECIALLY THE ROOMS DIVISION.

ORGANISE MARKET RESEARCH ON A CONTINUOUS BASIS IN ORDER TO MAXIMISE SALES BY UPDATING MARKETING TRENDS AND SELLING TECHNIQUES.

MAINTAIN LIAISON WITH CORPORATE SALES AND MARKETING TEAM TO PROMOTE THE OVERALL BUSINESS ACROSS THE ENTIRE SPECTRUM OF SERVICE OFFERINGS BY CREATING EXCITING PACKAGES AND LAUNCHING THEM IN A NEVER SEEN BEFORE WAY WITH STUNNING IMPACTS THUS MAKING THEM UNFORGETTABLE.

CREATING NEW OPPORTUNITIES FOR BUSINESS DEVELOPMENT ON A CONTINUOUS BASIS.

OPERATIONAL ACCOMPLISHMENTS

DEVELOPED AND PIONEERED THE ELEMENTS OF KEY RESULT AREAS AND KEY PERFORMANCE INDICATORS FOR THE COMPANY FOR BOTH OPERATIONS AND MARKETING DEPARTMENTS DISTILLED INTO A DAILY MIS WHICH EVENTUALLY BROKE THE PATH FOR AN IN HOUSE ERP SYSTEM FOR THE FIRST TIME IN INDIA.

APPOINTED KEY RESULT AREA MENTORS AND TURNED THE FOCUS OF THE ENTIRE ORGANISATION TOWARDS ACHIEVING KEY PERFORMANCE INDICATORS.


DESIGNED AND DEVELOPED A QUALITY AUDIT SYSTEM OF THE HIGHEST ORDER AT MINIMUM COST TITLED “THE CHAIRMAN’S WAY” ONE OF THE FINEST REVENUE MANAGEMENT SYSTEMS OF THE WORLD.

MARKETING ACCOMPLISHMENTS

DESIGNED THE FIRST RETAIL HOLIDAY PACKAGE OF INDIA AND SUCCESSFULLY MARKETED THEM RESULTING IN ROBUST SALES.

VENUE-SHOWCASED THE COMPANY’S SPREAD AND OFFERINGS TO THE TRAVEL AGENTS AND COPORATES WITH SUCCESS.

ACHIEVED A 50% GROWTH IN TURNOVER IN MERE SIX MONTHS OF OPERATIONS ONLY.

INITIATED THE ELECTRONIC REPUTATION MANAGEMENT THROUGH SEARCH ENGINE OPTIMSATION PROCESS.

VISUALISED AND CREATED THE INFORMATION TECHNOLOGY PLATFORM FOR THE TIME –SHARE BUSINESS BASED ON THE WEB ENABLED SMART CARDS THROUGH AN INNOVATIVELY DESIGNED E-PORTAL AGAIN FOR THE FIRST TIME IN INDIA THUS

OPENING UP A 1000 CRORES BUSINESS OPPORTUNITY IN LESS THAN SIX MONTHS.

ASSIGNMENTS IN SOME OF THE BIGGEST AND MOST MAGNIFICENT RETAIL AND HOTEL COMPANIES OF INDIA

THE FUTURE GROUPM/S PANTALOONS RETAIL INDIA LIMITED. MUMBAI

(OCT ‘2007 till August ‘2011)

GENERAL MANAGER(OPERATIONS)(OCT’07-AUGUST’2011)

Grew Incredible Return on Capital Investment @ more than 300% at Future Group and had commissioned brave new marketing projects that then trended nationwide across all the properties of the group.

Achieved an unparalleled 65% growth YOY at Future group for three consecutive years and won the best mall of the country in its category award for the group in 2011, the only ONE to do so in the entire group.

RESPONSIBILITIES:

Effective management of all elements of the centre(s) under command to defined standards in keeping with strategic objectives.

Effective leadership to all members of the team.


Formulate and maintain a five year building strategies for each building within the portfolio in such a way as to enhance the value within the standard parameters to optimise capital and income performance.

Analyse Performance and generate specific tactics to improve performance (including building strategy, re-development, sales, leasing plan approvals to achieve required returns etc.)

Efficient and effective centre team performance management (including finance, insurance, legal matters, collections, procedures, systems and HR).

Strong tenant relationships, built on service delivery.

Collection and analysis of meaningful statistical information relating to shopper flow, tenants’ turnover and market research and ensure recommendations to add value to the assets.

Liaise with project team responsible for major projects such as refurbishments and extensions.

Provide practical inputs to support proposed building budget/strategy negotiations.

Generate marketing initiatives to support turnover growth in excess of inflation, industry norms and tenant expectations.

Manage all deliveries by relationship with external and internal service providers.

Manage all financial aspects of the centres under command.

To meet internationally acceptable performance bench marks for the portfolio as applicable for the portfolio.

To prepare and control property budgets effectively and maintain working budget projections.

To take responsibility for minimising vacancies within the buildings managed by giving clear mandates to the letting team for current and upcoming vacant spaces and by ensuring the needs of all existing and prospective tenants in the buildings managed are serviced efficiently.

To ensure that all safety and security regulations and by-laws are adhered to.

Effective Management of Customer Relation Management Processes and training academies.

To ensure accuracy and efficiency in order to safeguard the Clients’ assets and eliminate all their risks.

To ensure that Value addition agreements and staff development plans for all staff are always in place.


ACHIEVEMENTS:

Taken the lead role in managing a super speciality Cosmos-the Siliguri mega-mall and its products/services being marketed to prospective retail/hospitality organizations along with managing parent company's interests/ activities within an assigned geographical region from concept to commissioning and led it to become the best in its category in the country awarded by Images Retail India Survey 2011.

Responsible for the total management process from initial point of contact (lead generation), presentations, proposals, through contract negotiations and execution.

Met/exceeded minimum quarterly and annual revenue objectives as far as mall management operations, space leasing and space on hire marketing and visual brandings are concerned.

Worked closely with the project and maintenance teams, to provide decisions and leadership to ensure that all service implementation schedules are met.

Facilitated strategic partners' resources to assist in the mall branding and development process.Engaged, equipped, and led all sales channels (including distribution partners) with appropriate training, tools, and strategy development for the group products/services.

EXPERIENCES GAINED:

Gained invaluable experience in leading the team of Accomplished Professional Executives for managing as well as selling intangible/conceptual products/services/ in Retail/Hospitality space field.

ACCOMPLISHMENTS:

A>Partnered a pioneering life-style revolutionary process in Siliguri, North –Bengal in the realms of creating high end International Quality Lifestyle Services in a professionally managed mega-mall for the first time in Eastern India after successfully ushering in a New Way of Life in Durgapur, South-Bengal in its Multi-utility Urban Plaza called the ‘Durgapur City Centre’ also the first of its kind in Eastern India

I HAVE HAD COMMENCED A UNIQUE LEADERSHIP DEVELOPMENT PROGRAMME CALLED “COSMOS WAY TO EXCELLENCE”AND ALSO INSTITUTED THE COSMOS GOLDEN PEACOCK AWARD FOR THE BEST RETAILER BOTH FOR THE FIRST TIME IN THE FUTURE GROUP.

THE OBJECTIVES OF COSMOS WAY TO EXCELLENCE COMPRISES OF:

1. Providing the leadership and business development infrastructure technology-


vision.

2. Coaching and mentoring personnel to improve their performance.

3. Developing a team environment that fosters open and honest communications.

4. Delivering projects on time and on budget.

5. Providing the marketing and engineering and operational excellence to deliver reliable and responsive services.

6. Understanding how to measure and constantly improve productivity and quality.

7. Providing a cost effective infrastructure with the goal of constantly reducing the total cost of ownership.

8. Finding and growing talent at cost effective rates.

9. Delivering high quality solutions in a timely and cost effective way.

10. Operating an efficient and effective in-house services model to augment capacity and increase gross profit margin.

11. Managing the operating budget and resource allocation for the company.

12. Driving project delivery including project progress tracking, change control, and the overall governance process.

13. Accessing, securing and leveraging appropriate resources to ensure successful results.

14. Maintaining a good working rapport with corporate management, vendors, government agencies, strategic partners, and customers in the region.

15. Managing contract resources optimally.

16. Searching and meeting ‘The Next Goals’ through relentless Knowledge Process Inputs in the realms of Performance management by Organisation Development !

THE RESULTS ACHIEVED ON THE COSMOS WAY TO EXCELLENCE:

THIS LEADERSHIP DEVELOPMENT PROGRAMME RESULTED IN MAKING THE COSMOS MALL THE BEST MALL OF THE FUTURE GROUP IN INDIA LED IT TO BECOME THE BEST IN ITS CATEGORY IN THE COUNTRY AS PER THE SURVEY BY IMAGES RETAIL INDIA SURVEY 2011.


The Shristi GroupM/S BENGAL SHRISTI INFRASTRUCTURE DEVELOPMENT LTD. KOLKATA

(OCT 2002 TILL SEP 2007)

CHIEF GENERAL MANAGER(JUL 2005 TILL SEP 2007)

Commissioned brave new projects and created new companies for the Shristi Group AND

Ensured regional supremacy in the new age economic activities of malls, multiplexes, business incubators filled with the biggest private sector

companies of the country such as the Tatas and the Reliance and also gave the company a whopping 600% return on Capital investment.

nAccomplishments:

Successfully incorporated the first Lifestyle and Entertainment Company of the group called Shristi Lifestyle & Entertainment Limited culminating in the Odyssey club.

Provided with the necessary Administrative backup and Liaison related contributions for setting up various Hospitality companies such as Hotels, Anchor shops, Multiplexes, Food-courts within the malls within the Location.

Efficiently handled the brand development, selection of franchise partners, brand positioning and creation of communication strategy to surge ahead the group with its pioneering enterprises in the region.

Created new business opportunities for the group of companies by meeting commercially important persons from various relevant fields and the top administrative officials from the Government.

Proficiently managed the responsibility for Project Management as far as Construction and Administration (including legal) aspects were concerned.

Contributed in all aspects of property development of the group as a whole and beyond the region in the realms of commercial structuring (Lease Agreements; formation of Joint Ventures; creation of special purpose vehicles; tendering & selection of construction companies for project commissioning).

From stand alone projects moved onto Township Development projects thus got actively exposed to various aspects of Land Procurement and Management (Zoning, Greening, Rain Water Harvesting and Total Utility Planning etc.).

Facilitated the buying and selling of the properties through the active coordination between the Marketing and Management Services of the group.

Job Profile: Business Development; Developing relation with clients/consultants/contractors; Project Tracking; Preparation/ submission/ follow-up of pre-qualification/application; Convince perspective clients; Generation of tender enquiries; Feedback to management; Co-ordination with various in-house departments; Keeping abreast of all competitor’s actions; Formulation of Business strategy. Above all reaching excellence in operations management of the multi-utility urban plaza having malls, multiplex, club, luxury residency and the commercial complex resulting in surpassing the budgeted revenue (outlet-wise) targets of the group companies.

GENERAL MANAGER (MANAGEMENT SERVICES), BSIDL, DURGAPUR


(OCT 2002 - JUL 2005)Accomplishments:

Instrumental in the process of incorporating a Management Services Company, which is the first Management Services (Section 25) Company of Eastern India named as the Durgapur City Centre Management Services.

Managed and Maintained the Facilities of the first multi-utility urban plaza of the Eastern India comprising of Twin Premium Retail, Commercial Plazas & Shopping Mall with Three Screen Multiplex (Totalling 3,70,000 Sft.).

Successfully led the process of marketing and selling of commercial spaces of the multi-utility urban plaza, filling the plaza with brands like Reliance (Group of Companies), Tata Tele-Services, TATA AIG, ICICI, HDFC, Pantaloons Retail India, Inox, Citizen and most of the top brands of the country etc.

Conceptualised and created the Entrepreneur Development Infrastructure called ‘Udyog Bandhu’ by helping the occupants to get the necessary trade – licences, power and facilitated other utility connections from the relevant authorities.

Developed and implemented strategic plans, marketing plans, budget, and training- programmes regarding the mall operations to ensure optimum customer satisfaction.

Ensured the security and safety of customers and employees, and that the emergency procedures are established, well publicized, practised and reinforced.

Monitored, maintained daily performance records of all the mall operations and reported the same to the Company Directors on a daily basis

The Ashok GroupM/S INDIA TOURISM DEVELOPMENT CORPORATION LTD. NEW DELHI

(JUL 1987 - OCT 2002)

MANAGER (OPERATIONS), HOTEL KALINGA ASHOK, ITDC, BHUBANESWAR(JAN 2002 - SEP 2002)

Performed successfully in the largest hospitality company of India of those times in various divisions such as Hotels, Flight Catering, HRD, State

Banqueting, International Conventions and Delivered 125% of target in a seriously competitive arena.

Accomplishments:

Led the team of officers and staff to reach the operational excellence of the hotel during its 24x7 operations of the guest services thereby meeting and surpassing the revenue targets.

Contributed towards the enhancement of ‘Efficiency and Services’ Quality of day-to-day operations of food and beverages services, accommodation and housekeeping departments of the hotel resulting in substantial cost reductions.

Strengthened the Marketing & Public Relations activities of the hotel. Augmented the efficacy of the Vigilance and the Security Services of the Hotel. MANAGED ITDC’S DISINVESTMENT INITIATIVE AMIDST CHAOTIC TRADE UNIONISM.

MANAGER VIGILANCE & SECURITY, HOTEL KALINGA ASHOK, BHUBANESWAR (NOV 2000 - JAN 2002)


Accomplishments:

Managed the Total Safety of the Hotel Complex with a record of zero accidents. Enhanced profitability of the organization by identifying and subsequently eliminating

wastage and pilferage. Fostered a culture of continuous improvement of product and services by relentlessly

observing the work flows and thereafter suggesting for major and minor changes and corrections essential for the Consistent Quality Development.

MANAGER, FOOD & BEVERAGE SERVICES, HOTEL KALINGA ASHOK, BHUBANESWAR

(SEP 1996 - NOV 2000)

Accomplishments:

Revived the reputation of the hotel and brought its status to number one position in Bhubaneswar in the Conference and banqueting segment; contribution resulted in the hotel being adjudged as the best 3 star hotel of the golden triangle of Orissa during 1998-99, by the Department of Tourism Government of Orissa.

Boosted the Conference and Banquet turnover by more than 60% within six months of assuming office, later consolidated the market leadership status through event management. The conference halls were completely renovated during the assignment.

Introduced live music, and thereby brought back life and mood of joy in the F & B outlets. Created and executed marketing and sales Promotion plans with positive result.

Conducted regular training programmes to develop the human potential of the department, which resulted in repeat clientele through enhanced guest satisfaction.

MANAGER, AIRPORT RESTAURANT AND FLIGHT CATERING, BANGALORE(JAN 1996 - AUG 1996)

Accomplishments:

Infrastructure Creation for the International Flight Catering in Future. (Total Project Cost was estimated at Rs. 140 Lakhs. The approved plan was handed

over to the project Division in a record span of 5 months.) Managed : Facility planning for the Flight Kitchen, Restaurant and the Flight

Presetting Area, Remodelling and Interior Decoration of the Restaurant and the snack Bar, handled

Human Resource Planning.

MANAGER RESTAURANTS / F & B CONTROLS & TRAINING, HOTEL ASHOK, BANGALORE

(OCT 1992 - JAN 1996)Accomplishments:

Achieved an increase in Turnover by more than 25% (YTY) with reduced staff and hence added to profitability without additional expenditure.


Implemented Total Quality Management in the Coffee Shop improved the facilities at the Restaurants in order to increase the Guest Satisfaction Levels.

Designed, developed and implemented new F & B Control System in order to enhance the efficiency of the F & B Control Department.

Created and executed several Training Programmes on both the Technical and Self Development Levels to fulfil the Human Potential of the Department.

Created Marketing and Sales Promotion Plans and executed them.

EXECUTIVE ASSISTANT TO AREA VICE-PRESIDENT - SOUTH, HQ, BANGALORE(Mar 1991 - Oct 1992)

Accomplishments:

Formulated a Management Information System to Provide Thread Bare Analysis of the Financial Performance of all the seven Hotels of ITDC together in the Area South, in order to enable the AVP (south) to have a budgetary control over these properties.

Monitored the budgets, Demand Scan and Market Analysis Activities of the Hotels of ITDC in the Area South on behalf of the AVP (south).

Analyzed successfully the complexities of the administrative and operational situations of all the ITDC properties in the area south and provided alternative solutions. This is a process of indicating the face of the future along with several courses of actions to meet this future and thereby influenced the corporate as well as the unit management decisions purposefully, towards organization development.

ASSISTANT MANAGER, AIRPORT RESTAURANT & FLIGHT CATERING BANGALORE (Dec 1989 - Mar 1991)

Accomplishments:

Computerized the Billing System. It was for the First Time that such Computerized System was introduced in ITDC.

Redesigned and upgraded the snack Bar to Higher Standards. Made Profits even under Recessional Condition caused by Domestic Reduction in

Flights due to the Grounding of A320 Air Crafts by IA following the Tragic Air-Crash of an A320 Aircraft in Bangalore 1990.

Acquired Sponsorship for Repair and Maintenance Works. This also was for the First time in ITDC.

MANAGEMENT TRAINING ITDC, NEW-DELHI (Aug 1987 - Jul 1989)

This was the finest possible post Diploma on the job training available in the country in its time, the selection to this process was through All India Entrance Examination which was one of the toughest of its kind. The experience, exposure and expertise obtained during this training was invaluable and unmatchable covering all aspects of Management of the largest hospitality company of India of its times including Hotels, Duty Free Trade, Flight Catering, Printing and Publicity, Corporate Communications, Human Resource Development Services, Tours and Travels and THE PRIME MINISTER HOUSE’S HOSPITALITY MANAGEMENT at Vigyan Bhavan and Hyderabad House.


EXPERIENCE SUMMARY LEARNING AND DEVELOPMENT OF MORE THAN QUARTER OF A CENTURY

SERIAL NUMBER :

PLACE AND COMPANY

PERIOD

EXPERIENCE PARTICULARS

ON THE JOB EDUCATIONAL EQUIVALENCE

1. NEW-DELHI ITDC

1987-1989

MANAGED ITDC HOSPITALITY IN NEW-DELHI INCLUDING OPERATIONS OF THE ASHOK HOTEL, VIGYAN BHAVAN AND HYDERABAD HOUSE.

MASTER OF HOSPITALITY

2. BANGALORE ITDC

1989-1996

MONITORED THE OPERATIONS OF ALL THE ITDC PROPERTIES IN THE AREA SOUTH OF INDIA.

DOCTORATE IN OPERATIONS MANAGEMENT

3. BHUBANESWAR ITDC

1996-2002

MANAGED THE DISINVESTMENT PROCESS OF EASTERN INDIAN ITDC PROPERTIES.

MASTER OF LAW

4. DURGAPUR 2002- MASTERED THE B-TECH


SIDC 2007 CONSTRUCTION OF THE FIRST MULTI-UTILITY, MULTI-FACILTY URBAN PLAZA OF EASTERN INDIA CHANGING LIVES OF A WHOLE COMMUNITY.

(CIVIL ) AND MASTER OF PROJECT MANAGEMENT

5. SILIGURI PRIL

2007 -2011

DESIGNED AND DEVISED A TWO YEARS ORGANISATIONAL DEVELOPMENT CUM PERFORMANCE PROGRAMME TITLED”THE COSMOS WAY TO EXCELLENCE” RESULTING IN MAKING THE COSMOS MALL THE BEST MALL IN INDIA IN ITS CATEGORY AS RECOGNISED BY RETAIL INDIA IMAGES IN 2011.

DOCTORATE IN MARKETING MANAGEMENT

6. KOLKATARVHEL

2011-2014

VICE-PRESIDENT OPERATIONS AND MARKETING(HOTELS)

DOCTORATE IN HOSPITALITY MANAGEMENT

7. KOLKATATTC

2011 CREATED AN ON LINE TRAVEL COMPANY SHOWCASED AS WWW. JUSTBYEBYE.COM

DOCTORATE IN DIGITAL MARKETING

COMPANIES LEGEND

ITDC = INDIA TOURISM DEVELOPMENT CORPORATION LIMITEDSIDC = SHRISTI INFRSTSTRUCTURE DEVELOPMENT CORPORATION LIMITEDPRIL = PANTALOON RETAIL INDIA LIMITEDRVHEL= ROSE VALLEY HOTELS AND ENTERTAINMENTSLIMITEDTTC = TRAVEL AND TOURISM CORPORATION LIMITED

QUALIFICATIONS

Professional: M.B.A (Marketing), IGNOU, New-Delhi (1998), High First Class. B.A (Economics), Osmania University, Hyderabad (1990), High First Class. Post Diploma (Hotel Administrations), ITDC, New-Delhi (1989), First Class

First. Diploma (Hotel Operations Management), IHM, Calcutta (1987), First

Class First.


Certifications:

Zertifikat Deutsch Als Fremd Sprache (1 year course), Goethe Institute Von Munchen (1991)

Diplome de Langue Française (3 Years Course), Alliance Française De Paris (1990)

TRAININGS ATTENDED

‘Yes I Can’ an attitude reorientation programme conducted by the Radisson Hotels Inc. of U.S.A (1991).

Stress Management by Ancient Indian Methods of Yoga and Meditation (1992). ‘Training’ The Trainer’ a teacher's training programme conducted by the HRD Division

of ITDC in order to create in-house HRD specialists (1993). (Two weeks residential course.)

Theatre Workshop by Atul Mittal at the Alliance Française de Bangalore in 1994. T.Q.M. Workshop conducted by the HRD division of ITDC (1995). Personal computer awareness course conducted by the first computers designed to

impart necessary competency & skill for use of business software’s (1997). Orientation course on Hotel Security and Vigilance Systems (2000) (Four days

residential course). ISO 9000 Internal Quality Auditor’s course (2001) (Two days full time) conducted by

the Institute of Quality Management and Environment Services Pvt. Ltd. Intensive course on Vigilance at the CBI Academy, Ghaziabad (2001), (Five days full-

time). MDI Murshidabad, Corporate training on Perception Management in (2012)(Two days

full time).

PERSONAL PARTICULARS

Date of Birth: 26th March 1964

Languages Known: English, Bengali, French, German, Hindi, Urdu ,Kannada, Tamil and Oriya

- Excellent references can be furnished upon request -


THE THREADS OF LIFE OF ARDHENDU

Ardhendu has grown up in a quaint British colonial town and studied at European High School currently known as (SERMHS) one of the oldest in the country set up by the Britishers in 1898 at Kharagpur situated near south of Calcutta the imperial capital of the British India for the children of British and European engineers who had built the largest railway workshop of Asia there.

After having studied in that school for eight years under the tutelage of the Cambridge University and teachers whose mother tongue was English, he moved on to study in the campus of the first temple of learning of modern and independent India, the Indian Institute of Technology, Hijli Kharagpur.

Hijli was the site of the British detention camp where greatest Indian freedom fighters like Subhas Chandra Bose, Mohan Das Karamchand Gandhi, Jawaharlal Nehru had served prison terms. Therefore during the first convocation of IIT Kharagpur on 15th September 1956 the first Prime minister of India had made the historical statement:


“Here in the place of that Hijli Detention Camp stands the fine monument of India, representing India's urges, India's future in the making. This picture seems to me symbolical of the changes that are coming to India.”

Situated in the campus of that grand monument of learning which IIT Kharagpur is, Hijli High School meant for the children of IIT scholars was where Ardhendu studied for next five years , this school was known for creating host of Sir J. C .Bose National Scholars and several winners of President’s Gold Medallists from IIT Kharagpur. The students from this school after passing out from IIT Kharagpur and other greatest European and American institutions are today amongst the who’s who of the world.

Since the beginning of his life Ardhendu has been driven by the search for truth and knowledge by asking the questions what it means to be human and who the ideal role model of humanity could be while looking through the lens of the classical civilisations of the West as well as the East fashioned by the threads of thoughts of the venerable Vedas and the sacred Bhagwad Geeta as well as the books of prophets of the old as well as the new testaments.

Ardhendu can fluently communicate in Latin as well as Sanskrit group of languages; he can also communicate in Dravidian family of languages.

Ardhendu thus was brought up in the finest traditions of his times combining the best of the West and the East with a spirit persevering forever to become the best.

He repeatedly has stood first class first at All India Entrance Examinations.

Ardhendu went on to become first class first hotel management graduate from IHM Calcutta and has spent 29 years in the hospitality industry so far. He has over the years acquired certified technical knowledge through mediums like ATC New Delhi, Osmania University, Hyderabad, ‘Alliance Française’ of Paris and ‘Goethe Institut’ of Munich, Indira Gandhi National Open University, New Delhi whose courses were designed by the faculties from all the IITs and IIMs of the country.

From the campus of IHM Calcutta he was selected through the most rigorous All India Examinations to the world famous Management Training Institutes of the Oberois and the ITDC at Delhi.

He chose to join the best management training Institute of his times sponsored by ITDC.

During his spectacular and eventful tenure with the hallowed two year’s management training programme at ITDC ‘s Ashok Training Centre that he was exposed to the thoroughly professional functioning of the largest diversified hospitality company of Asia spanning Hotels, Malls, Duty Free Trade, Mobile Catering, Flight Catering, State Banqueting and International Conferences and International Marketing of India as a destination amongst host of other things dealing with Emperors, Heads of States, Kings, Queens and dignitaries from all over the world at Hyderabad House and Vigyan-Bhavan.


He qualified and served as Quality Assessor of Ashok Group Hotels through ISO 9000 and a model based on the Malcolm Baldridge method of business execution and performance.

He has had the opportunity of working in geographies across India and has therefore is capable of grasping the much diversified cultural sensitivities of guests, owners and employees across this large country. He has worked in the cities of Delhi, Mumbai, Kolkata, Bangalore, Bhubaneswar, Durgapur and Siliguri and has had the benefit of running Luxury as well as Mid-segment hotels and resorts during his earlier assignments thus interacting with the global humanity.

He has moved across diverse spectra of industries such as building and managing Hotels, Malls, Multiplexes, Luxury Service Apartments with Clubs and World Class Spas leading senior professionals from various fields such as services operations and marketing, engineering (Electrical, Civil, Mechanical, Chemical and Information Technology), Finance, Legal and Human Resources development.

He has over the years through severe penance acquired knowledge of Value Engineering, Project Management, Retail Management, Visual Merchandising, Event Management, Marketing Management in physical and digital forums apart from Hotel Operations and Administration.

In his current assignment, he has added a much larger portfolio, the development of an e-commerce business infrastructure serviced by virtual digital assistants.

This relentless pursuit of excellence has made his mind capable of understanding the most difficult complexities of business dynamics of human affairs by asking challenging questions and answering them with powerful ideas that can push an organisation on a path of progress in the realms of creation of patentable knowledge portfolios that are incredible wealth creators.

He has interacted with great minds such as Rajiv Gandhi, Sonia Gandhi, Sharmila tagore ,Mansur Ali Khan Pataudi,Yasser Arafat, Agha Khan, Gen. H. M . Ershad, Junius Richard Jayawardene, Mikhail Gorbachov, Rajiv Gandhi, Sonia Gandhi, Pandit Ravi Shankar, Nani Palkhiwalah, Biju Patnaik, Sam Pitroda, Jayant Narlekar, Buddhadev Dasgupta, Kamal Sobti, Zakir Hussein, Chittovanu Majumdar on various great events of his times such as The Liberation of Bangladesh, The Assassination of Indira Gandhi, The Perestroika, The Fall of the Berlin Wall, The Rise of Communism in Bengal, The Liberalisation of the Indian Economy, The Privatisation of the Indian Public sector, The Decline of Calcutta, The Gene Pool Deficit of India, The Politicisation of Crime and Criminalisation of politics in India and Bengal Renaissance among many .

Inspired by the finest human ideals of Renaissance he has designed the evolution of his consciousness by

1. Reading, analyzing and understanding the contents of Great Books on wide variety of subjects authored by greatest thinkers of all times from all walks of life.


2. Viewing, listening, realizing and absorbing the ideas, idioms and messages of Great Plays, Great Music and Great Cinema by the maestros of the world.

3. Travelling across the plains, forests, mountains and seas, rivers and cultures of India and soaking the 10 millennia old yet living epic that India is.

4. Writing books on Natural intelligence, Loss of meaning, Alienation and the fragility of the Self in Isolation in the age of anxiety.

5. Painting subjective abstraction on themes like “ Renaissance Rhapsody”6. Solving Serious Problems in diverse arenas of multifarious industries in

the fields of marketing and operations.7. Understanding the behavioural sciences of the Human Nature in diverse

and critical situations such as struggle for moral existence amidst corruption, greed, impropriety, lust, betrayal and denial.

8. Realizing the relation between Human Consciousness, Nature and God.9. Resolving to keep seeking excellence no matter what in developing new

ideas and new opportunities to push the humanity forward

THE SIGNATURE

I AM ARDHENDU KUMAR BOSE

I AM A CONSCIOUSNESS IN RELENTLESS PURSUIT OF EXCELLENCE TEMPERED BY THE TRIALS AND TRIBULATIONS DURINGTHE RIGOURS OF BECOMING AT THE FINEST EDUCATIONAL ESTABLISHMENTS, PROFESSIONAL INSTITUTIONS AND BEST ORGANIZATIONS ACROSS THE SUB-CONTINENT.


I AM A CONSTANTLY SELF-DEVELOPING SPIRIT DRIVEN BY THE URGE TO GET AHEAD BY THE DINT OF CREATIVITY AND INNOVATION IN THE APPLICATION OF KNOWLEDGE ON THE FIELD OF MY PROFESSIONAL EXPERTISE IN THE HOSPITALITY SERVICES SECTOR.

I AM AN EVER-EXPANDING SCOPE OF LEARNING JOURNEYING THROUGH TIME AND EVENTS OF THIS UNIVERSE FOREVER TRANSFORMING TO BE ABLE TO TRANSFORM INTELLIGENCES TO PERFORM AT HIGHER LEVELS.

I AM EN EVER-FLOWING PROCESS OF UNDERSTANDING SEEKING TO UNIFY MULTIDISCIPLINARYPROCESSES, METHODS AND SYSTEMS INTO ONE GRAND

WAY OF BECOMING SUCCESSFUL.

I THEREFORE AM AN EMBODIMENT OF LEADERSHIP SHAPED BY MY CONSCIOUSNESS IN ITS RELENTLESS PURSUIT OF EXCELLENCE, CREATIVITY AND INNOVATION IN THE APPLICATION OF KNOWLEDGE IN THE FIELD OF RELEVANT PROFESSIONAL EXPERTISE THROUGH AN EVER-EXPANDING METHOD OF LEARNING FOREVER TRANSFORMING TO BE ABLE TO TRANSFORM INTELLIGENCES TO PERFORM AT HIGHER LEVELS AND AN EVER-FLOWING PROCESS OF UNDERSTANDING SEEKING TO UNIFY MULTIDISCIPLINARY PROCESSES, METHODS AND DISCIPLINES INTO ONE GRAND WAY OF BECOMING SUCCESSFUL IN TAKING AN ORGANIZATION SPECIALIZING IN THE HOSPITALITY / SERVICES ACROSS THE SUB-CONTINENT ALONG WITH ITS PRODUCTS AND SERVICES TO THE TOPMOST POSITION OF THE WORLD.

I THEREFORE AM ARDHENDU KUMAR BOSE.
