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DEMYSTIFYING PHARMA PROCUREMENT

The OPMA Breakfast Series - April 14th

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Page 1: The OPMA Breakfast Series - April 14th

DEMYSTIFYING PHARMA PROCUREMENT

Page 2: The OPMA Breakfast Series - April 14th

INTRODUCTIONS

STRATEGIC SOURCING AND PROCUREMENT – BIG PHARMAOLIVER FERNANDEZ, STRATEGIC SOURCING NOVARTIS

STRATEGIC SOURCING AND PROCUREMENT – SMALL BIOTECHSTEPHANY LAPIERRE, FOUNDER AND CEO MATCHBOOK| TEALBOOK

NAVIGATING THE RFP PROCESSOLIVER AND STEPHANY

DISCUSSION AND Q&A

AGENDA

Page 3: The OPMA Breakfast Series - April 14th

INTRODUCTIONS

OLIVER FERMANDEZ, STRATEGIC SOURCING NOVARTIS

STEPHANY LAPIERRE, FOUNDER AND CEOMATCHBOOK & tealbook®

Page 4: The OPMA Breakfast Series - April 14th

INTRODUCTIONS

STEPHANY LAPIERRE, FOUNDER AND CEOMATCHBOOK & tealbook®

Launched matchbook in 2008

Managed 400+ RFPs for 40+ Pharma and Biotech companies

Inspired by matchbook, launched tealbook in 2014

tealbook is licensed by 14 biotech companies and generated over $30 million in revenue for its supplier members

Page 5: The OPMA Breakfast Series - April 14th

INTRODUCTIONS

OLIVER FERMANDEZ, STRATEGIC SOURCING NOVARTIS

Joined Novartis in 2012

Partners with the business stakeholders, global, regional and country Procurement teams to develop the cross-divisional procurement strategy for the Agencies, Media, and Print categories

15+ years sourcing experience

MBA Cornell University ‘14

Page 6: The OPMA Breakfast Series - April 14th
Page 7: The OPMA Breakfast Series - April 14th

PROCUREMENT PERCEPTIONS

AGENCIESProcurement is a bottleneckProcurement only cares about savingsProcurement is bonused based on savings targets

INTERNAL PARTNERSProcurement is a road blockProcurement doesn’t understand my businessProcurement is not a decision makerProcurement seek to influence/change my budget

Page 8: The OPMA Breakfast Series - April 14th

PROCUREMENT IN BIG PHARMA

GOALS

ComplianceSupplier performance managementLeverage synergies to reduce costsIncrease Cash FlowStakeholder satisfaction

Page 9: The OPMA Breakfast Series - April 14th

PROCUREMENT IN BIG PHARMA

VALUE

Supplier partnerships / SLAsBudget Optimization / ‘Bang for the buck’Operational EfficiencyIndustry Benchmarks

Page 10: The OPMA Breakfast Series - April 14th

PROCUREMENT IN BIG PHARMA

METRICS

Savings / Total Cost of Ownership (TCO)Cost AvoidanceSpend under contractSupplier Performance and Innovation

Page 11: The OPMA Breakfast Series - April 14th

PROCUREMENT IN SMALL BIOTECH

GOALS

Build and support a strategic sustainable supplier network

Page 12: The OPMA Breakfast Series - April 14th

PROCUREMENT IN SMALL BIOTECH

VALUE

Keep lean teams productive and focusedIdentify the strongest partnersMitigating risksStretch funding dollars

Page 13: The OPMA Breakfast Series - April 14th

PROCUREMENT IN SMALL BIOTECH

METRICS

Strategic spendInnovative supplier baseSuccessful launch

Page 14: The OPMA Breakfast Series - April 14th

SUCCESSFULLY NAVIGATING THE RFP PROCESS

Page 15: The OPMA Breakfast Series - April 14th
Page 16: The OPMA Breakfast Series - April 14th

COST OF RFPs

AGENCIES - $35,000 to $100,000/RFPBusiness DevelopmentMarket ResearchStrategyCreativeExpertiseTimeTravelLoss of time for other clients and opportunities

CLIENTS - $20,000 to $60,000/RFPResearchIntelligenceTimeResource

Page 17: The OPMA Breakfast Series - April 14th

CLIENT SIDE

TIP #1 ALIGN YOUR TEAM

TIP #2 DEFINE KEY CRITERIA AND SUCCESS FACTORS

TIP #3 PROVIDE A COMPREHENSIVE BRIEF AND DIRECTION

TIP #4 ALLOW FOR QUESTIONS

TIP #5 VET AND NARROW DOWN

TIP #6 CLEAR AGENDA AND EXPECTATIONS

TIP #7 PROVIDE FEEDBACK

Page 18: The OPMA Breakfast Series - April 14th

PROCUREMENT SIDE

TIP #1 COMPLIANCE

TIP #2 CLARITY

TIP #3 CONSISTENCY

TIP #4 CONTRIBUTION AND COLLABORATION

TIP #5 COMMUNICATION

Page 19: The OPMA Breakfast Series - April 14th

AGENCY SIDE

TIP #1 CHOOSE CAREFULLY

TIP #2 FOCUS ON KEY CRITERIA

TIP #3 DO YOUR HOMEWORK AND ASK QUESTIONS

TIP #4 SELECT YOUR TEAM

TIP #5 USE (DON’T SHOW) KNOWLEDGE TO PRESENT STRATEGY

TIP #6 DO AN ICEBREAKER

TIP #7 ASK QUESTIONS/LISTEN

TIP #8 CLOSE/FOLLOW UP

Page 20: The OPMA Breakfast Series - April 14th