Embed Size (px)
DESCRIPTION
babberly, founded in 2012, is a user-based app designed to connect people around the country by providing real-time access to local area experts, deals and hotspots. As the first hyperlocal mobile ad platform to directly connect merchants with current and potential customers whenever and wherever needed, babberly provides local businesses with easy entree into the SoLoMo scene. Local goes social with babberly. Our primary offices are located in Menlo Park, CA. Product/Service babberly is a free, local community-based app that helps users figure out where to go, what to do, why a particular venue is so popular, and ultimately how to get the most out of life through social connections and recommendations. As a location-based social app, babberly offers users several new and unique ways to boost the social aspect of sharing community happenings in real time. These include: -Photo sharing capabilities -Robust community chat -babberCRED* -Coming Soon: Video posting *babberCRED = App users earn credits for exchanging tips and recommendations. The babberCRED virtual currency transforms into exclusive real-money vouchers redeemable at participating merchants. Every 2500 credits in babberCRED translates to a $25 voucher. Additionally, babberly’s robust offerings for merchants serve as a low cost, real time marketing solution that is superior to other platforms. Some of the key merchant-forward features included in the app include: -Fully customized offers defined right down to the very last detail with a potent offer-generating tool. -Merchant-generated offers that instantly appear in the users’ local landscape via their mobile device. -The ability to track multiple stats to determine how the business is faring locally, as well as the ROI on active offers.
Citation preview
Local Goes Social
the Pitch
For Consumers:
Real-time access to local area experts, deals and hotspots
For Merchants:
1st hyperlocal mobile ad platform with a direct connection to customers & community in real time
•Time is becoming more and more non-existent.
Review sites have stale information and can’t address a direct question.
No easy way to find out where to go or what to do locally.
People are looking for information NOW!
the Problem
A total of 16.7 million mobile phone
subscribers used location-based
services on their phones in March,
2011. That amounts to about 7.1% of the entire population of mobile users. But
among smartphone users specifically,
12.7 million checked in with such sites during the month,
representing 17.6% of all smartphone
owners.
(source: MomentFeed SoLoMo Report)
Local search volume is growing
exponentially at 50% every year, from 1
billion local searches per month in 2009 to
1.5 billion in 2010; 2.3 billion local
searches per month are projected for
2011.
(source: Software Consortium, 2010)
Behaviors Trending Upwards
The Merchant-End Solution
Currently available
options are cumbersome,
overly expensive, or
both
Merchants need an easy
way to tap into the SoLoMo
trend
Keeping in constant
communication with consumers when and where
they are is increasingly
important
The Need
According to Internet Retailer, “a mobile commerce strategy has
quickly become a must-have for many retailers.”
75% of US small business owners believe the ability to target ads by location is an important facet of a mobile campaign, and the ability to optimize promotions in real time is equally critical.” (source: Borrell Associates Report, 2013 Local Advertising Outlook: Get Ready for the Rebound)
the Solution
Connect with locals
Get the scoop on where to go and
what to do
Real-time updates from people that are
already there
Earn virtual currency
(babberCRED) for using the platform
babberly’s RoleThe #1 reason for using a mobile device for a local business search is because shoppers want information fast because
they’re on the move to buy.”
for consumers:Provides real time access to
local merchants with offers and news that instantly appear in their local landscape on their
mobile devices
for merchants: A seamless, on-trend, and low cost local ad platform that allows merchants to instantly connect with the
local community
The Demo
the Market
# of smartphone users in US 133.7 million smartphone users in the U.S. (up 8 percent since November 2012)*based on Feb 2013 data, comSCORE
44% of people in the U.S. now own a smartphone 66% of smartphone owners access the Internet daily 62% of smartphone owners perform daily searches 94% use smartphones to search for local info 66% visit the business & 90% take action as a result of their search 35% make purchases on their smartphone*Source, Google's - Our Mobile Planet
the Business Model
1st Year Revenue: $2.8million
Subscriptions100,000 merchants signed up 1st year2,500 signed up free97,500 signed up 39,000 merchants x $9.99/mo. = $389,61058,500 merchants x $39/mo. = $2.28mil1st Year Revenue = $2,671,110
DealsWe take 10% of each deal transaction2,000,000 users first year3% = purchase a dealAverage deal price = $2360,000 deals purchased/1st year = $138,0001st Year Revenue = $138,000
the Competition
• Doesn’t offer the ability to share photos (here) or video(coming soon)
• Have not managed to generate the kind of interest apps like Foursquare has gained
• Very basic means of conversation among users (as compared to more interactive method offered by
)
• Bobby Marhamat - CEO
Started by successful serial entrepreneur and mobile
marketing executive Bobby has founded and built 6
startups, including 21 EVO² Verizon Locations, ServerPlex
Hosting, SpinnerMail Email Marketing. Four of which he
Successful exited (sold or were acquired).
• Ivan Turkovic - CTO
In charge of mobile product development and technology
direction. Turkovic has extensive experience in UX/UI
design, iOS applications, Android development, RoR
infrastructure development and software architecture.
the Founders
the Funds
Asking for: $2 millionSelf-Financed Development: $125,000
Mobile Development Merchant Development Consumer Acquisition
